diff --git a/buzz/events/doctype/buzz_settings/buzz_settings.json b/buzz/events/doctype/buzz_settings/buzz_settings.json
index 22f23601..1debf43d 100644
--- a/buzz/events/doctype/buzz_settings/buzz_settings.json
+++ b/buzz/events/doctype/buzz_settings/buzz_settings.json
@@ -35,6 +35,9 @@
   "default_sponsor_deck_reply_to",
   "column_break_sponsor",
   "default_sponsor_deck_cc",
+  "analytics_tab",
+  "tracking_scripts_section",
+  "tracking_scripts",
   "section_break_vtep",
   "custom_fields_go_after_this"
  ],
@@ -221,6 +224,23 @@
    "fieldname": "success_section",
    "fieldtype": "Section Break",
    "label": "Success"
+  },
+  {
+   "fieldname": "analytics_tab",
+   "fieldtype": "Tab Break",
+   "label": "Analytics"
+  },
+  {
+   "fieldname": "tracking_scripts_section",
+   "fieldtype": "Section Break",
+   "label": "Tracking Scripts"
+  },
+  {
+   "description": "Paste tracking / analytics scripts (e.g. Facebook Pixel, Google Analytics, LinkedIn Insight). Injected into the dashboard's <head> once on app load. Use `data-track` selectors and the `?success=true` URL marker to hook into booking events. See <a href='https://bwh.tech/buzz/tracking-scripts' target='_blank'>docs</a> for available hooks and a copy-pasteable starter snippet.",
+   "fieldname": "tracking_scripts",
+   "fieldtype": "Code",
+   "label": "Tracking Scripts",
+   "options": "HTML"
   }
  ],
  "grid_page_length": 50,
diff --git a/buzz/www/dashboard.py b/buzz/www/dashboard.py
index cc1564a8..f7688c34 100644
--- a/buzz/www/dashboard.py
+++ b/buzz/www/dashboard.py
@@ -30,5 +30,6 @@ def get_boot():
 			"site_name": frappe.local.site,
 			"read_only_mode": frappe.flags.read_only,
 			"system_timezone": get_system_timezone(),
+			"tracking_scripts": frappe.db.get_single_value("Buzz Settings", "tracking_scripts") or "",
 		}
 	)
diff --git a/dashboard/index.html b/dashboard/index.html
index 22883a2d..ffb213a6 100644
--- a/dashboard/index.html
+++ b/dashboard/index.html
@@ -5,24 +5,8 @@
     <link rel="icon" href="/favicon.png" />
     <meta name="viewport" content="width=device-width, initial-scale=1.0" />
     <title>Buzz Dashboard</title>
-    <!-- Meta Pixel Code -->
-    <script>
-      !function(f,b,e,v,n,t,s)
-      {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
-      n.callMethod.apply(n,arguments):n.queue.push(arguments)};
-      if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
-      n.queue=[];t=b.createElement(e);t.async=!0;
-      t.src=v;s=b.getElementsByTagName(e)[0];
-      s.parentNode.insertBefore(t,s)}(window, document,'script',
-      'https://connect.facebook.net/en_US/fbevents.js');
-      fbq('init', '862243486137582');
-    </script>
-    <!-- End Meta Pixel Code -->
   </head>
   <body class="bg-surface-white">
-    <noscript><img height="1" width="1" style="display:none"
-    src="https://www.facebook.com/tr?id=862243486137582&ev=PageView&noscript=1"
-    /></noscript>
     <div id="app"></div>
     <script type="module" src="/src/main.ts"></script>
   </body>
diff --git a/dashboard/src/components/BookingForm.vue b/dashboard/src/components/BookingForm.vue
index 686965e4..7345f925 100644
--- a/dashboard/src/components/BookingForm.vue
+++ b/dashboard/src/components/BookingForm.vue
@@ -100,7 +100,7 @@
 			</div>
 		</div>
 
-		<form v-else @submit.prevent="submit">
+		<form v-else data-track="booking-form" @submit.prevent="submit">
 			<!-- Offline Payment Dialog -->
 			<OfflinePaymentDialog
 				v-model:open="showOfflineDialog"
@@ -230,6 +230,7 @@
 								/>
 								<Button
 									variant="outline"
+									data-track="apply-coupon"
 									@click="applyCoupon"
 									:loading="validateCoupon.loading"
 								>
@@ -391,6 +392,7 @@
 								size="lg"
 								class="w-full"
 								type="submit"
+								data-track="book-now"
 								:loading="processBooking.loading || sendOtpResource.loading"
 							>
 								{{ submitButtonText }}
@@ -1261,7 +1263,6 @@ async function submit() {
 }
 
 function submitBooking(payload, paymentGateway, { isOtpFlow = false } = {}) {
-	if (window.fbq) window.fbq("track", "InitiateCheckout");
 	processBooking.submit(
 		{
 			...payload,
diff --git a/dashboard/src/main.ts b/dashboard/src/main.ts
index f5b24acb..94e3f231 100644
--- a/dashboard/src/main.ts
+++ b/dashboard/src/main.ts
@@ -34,6 +34,25 @@ const globalComponents = {
 	Badge,
 }
 
+const trackingScripts = (window as any).tracking_scripts
+if (trackingScripts) {
+	const container = document.createElement("div")
+	container.innerHTML = trackingScripts
+	for (const node of Array.from(container.childNodes)) {
+		if (node.nodeType === Node.ELEMENT_NODE && (node as Element).tagName === "SCRIPT") {
+			const source = node as HTMLScriptElement
+			const script = document.createElement("script")
+			for (const attr of Array.from(source.attributes)) {
+				script.setAttribute(attr.name, attr.value)
+			}
+			script.text = source.text
+			document.head.appendChild(script)
+		} else {
+			document.head.appendChild(node)
+		}
+	}
+}
+
 const app = createApp(App)
 
 setConfig("resourceFetcher", frappeRequest)
diff --git a/dashboard/src/pages/BookingDetails.vue b/dashboard/src/pages/BookingDetails.vue
index d904f535..58183f68 100644
--- a/dashboard/src/pages/BookingDetails.vue
+++ b/dashboard/src/pages/BookingDetails.vue
@@ -6,6 +6,13 @@
 	</div>
 
 	<div v-else-if="bookingDetails.data">
+		<div
+			v-if="isPaymentSuccess && bookingDetails.data.doc?.status !== 'Approval Pending'"
+			data-track="booking-success"
+			:data-track-total="bookingDetails.data.doc?.grand_total"
+			:data-track-currency="bookingDetails.data.doc?.currency || 'INR'"
+			hidden
+		></div>
 		<!-- Approval Pending Status -->
 		<div
 			v-if="!bookingDetails.data.event.free_webinar && isOfflinePaymentPending"
@@ -169,12 +176,6 @@ const bookingDetails = createResource({
 	auto: true,
 	onSuccess: (data) => {
 		if (isPaymentSuccess && !purchaseTracked && data.doc?.status !== "Approval Pending") {
-			if (window.fbq) {
-				window.fbq("track", "Purchase", {
-					value: (data.doc?.grand_total || 0).toFixed(2),
-					currency: data.doc?.currency || "INR",
-				});
-			}
 			purchaseTracked = true;
 			if (data?.event?.route) {
 				const { clearStoredData } = useBookingFormStorage(data.event.route);
