diff --git a/components/GenericFlipList/GenericFlipList.module.css b/components/GenericFlipList/GenericFlipList.module.css
index 859a71f36..5b77202cf 100644
--- a/components/GenericFlipList/GenericFlipList.module.css
+++ b/components/GenericFlipList/GenericFlipList.module.css
@@ -18,6 +18,7 @@
     width: calc(100% - 10px);
     height: auto;
     padding-bottom: 15px;
+    line-height: 1.8;
 }
 
 @media all and (min-width: 768px) {
diff --git a/components/GenericFlipList/GenericFlipList.tsx b/components/GenericFlipList/GenericFlipList.tsx
index 23cc7c8f7..2f2c47af6 100644
--- a/components/GenericFlipList/GenericFlipList.tsx
+++ b/components/GenericFlipList/GenericFlipList.tsx
@@ -8,6 +8,8 @@ import GoogleSignIn from '../GoogleSignIn/GoogleSignIn'
 import api from '../../api/ApiHelper'
 import styles from './GenericFlipList.module.css'
 import { useSortedAndFilteredItems } from '../../hooks/useSortedAndFilteredItems'
+import ListItemAdElement from '../ListItemAdElement/ListItemAdElement'
+import { GENRIC_FLIP_LIST_COLUMNS, getSetting, setSetting } from '../../utils/SettingsUtils'
 
 export interface FlipListProps<T> {
     items: T[]
@@ -66,8 +68,10 @@ export function GenericFlipList<T>({
     const [hasPremium, setHasPremium] = useState(false)
     const [isLoggedIn, setIsLoggedIn] = useState(false)
     const [showTechSavvyMessage, setShowTechSavvyMessage] = useState(false)
-    const [columns, setColumns] = useState<number>()
+    const [columns, _setColumns] = useState<number>()
     const [showPremiumModal, setShowPremiumModal] = useState(false)
+    const [listElementSizes, setListElementSizes] = useState<{ width: number; height: number }>()
+    const listRef = React.useRef<HTMLDivElement | null>(null)
 
     const { processedItems, isProcessing } = useSortedAndFilteredItems(items, orderBy, nameFilter, minimumProfit, filterFunction, sortFunctionArgs)
 
@@ -80,11 +84,17 @@ export function GenericFlipList<T>({
     useEffect(() => {
         setTimeout(setBlurObserver, 100)
         if (showColumns) {
-            setColumns(getDefaultColumns())
+            let columns = parseInt(getSetting(GENRIC_FLIP_LIST_COLUMNS, getDefaultColumns().toString()))
+            setColumns(isNaN(columns) ? getDefaultColumns() : columns.valueOf())
         }
         setRenderedCount(Math.max(3, safeInitial))
     }, [])
 
+    function setColumns(value: number) {
+        _setColumns(value)
+        setSetting(GENRIC_FLIP_LIST_COLUMNS, value)
+    }
+
     // Observe the sentinel to incrementally render more items when the user
     // scrolls near the end of the currently rendered batch.
     useEffect(() => {
@@ -101,6 +111,14 @@ export function GenericFlipList<T>({
         return () => observer.disconnect()
     }, [sentinelRef.current, processedItems.length, batchSize])
 
+    useEffect(() => {
+        if (listRef.current && listRef.current.children) {
+            let height = listRef.current.children[0]?.clientHeight - 15 || 0
+            let width = listRef.current.children[0]?.clientWidth - 15 || 0
+            setListElementSizes({ width: width, height: height })
+        }
+    }, [listRef.current, columns, showColumns])
+
     function setBlurObserver() {
         if (observer) {
             observer.disconnect()
@@ -144,6 +162,19 @@ export function GenericFlipList<T>({
         }
     }
 
+    function getAdSizes() {
+        let sizes: [number, number][] = [[300, 250], [336, 280], [320, 100], [970, 90], [728, 90], [970, 250]]
+        if (listElementSizes) {
+            // Filter ad sizes to not exceed list element width
+            // Height can be up to 20% higher than list elements
+            sizes = sizes.filter(size =>
+                size[0] <= listElementSizes.width &&
+                size[1] <= listElementSizes.height * 1.5
+            )
+        }
+        return sizes;
+    }
+
     const onNameFilterChange = useCallback((e: any) => {
         setNameFilter(e.target.value)
     }, [])
@@ -302,37 +333,57 @@ export function GenericFlipList<T>({
         let shown = 0
         // Only render up to renderedCount to reduce DOM size
         const toRender = processedItems.slice(0, renderedCount)
-        const list = toRender.map(item => {
+        const list: React.ReactNode[] = []
+        toRender.forEach((item, i) => {
+
+            if ((list.length + 1) % 12 === 0 || (!hasPremium && i === 1)) {
+                let ad: React.ReactNode = null;
+                if (listElementSizes) {
+                    ad = <div className={styles.flipCard} key={getItemKeyAction(item) + '-ad'} style={{ display: 'flex', justifyContent: 'center', alignItems: 'center' }}>
+                        <ListItemAdElement key={getItemKeyAction(item) + '-ad'} slotId={`flip-list-ad-${getItemKeyAction(item)}`} sizes={getAdSizes()} />
+                    </div>
+                } else {
+                    ad = <div className={styles.flipCard} key={getItemKeyAction(item)}>
+                        {getListElement(item, true)}
+                    </div>
+                }
+                list.push(ad)
+            }
+
             const defaultContent = getListElement(item, false)
 
-            if (!hasPremium && ++shown <= 3) {
+            if (!hasPremium && ++shown <= 2) {
                 const censoredItem = censoredItemGenerator ? censoredItemGenerator(item) : item
                 const censoredContent = getListElement(censoredItem, true)
 
                 if (customItemWrapper) {
-                    return customItemWrapper(censoredItem, true, getItemKeyAction(item), censoredContent, styles.flipCard)
+                    list.push(customItemWrapper(censoredItem, true, getItemKeyAction(item), censoredContent, styles.flipCard));
+                    return;
                 }
 
-                return (
+                list.push(
                     <div className={`${styles.flipCard} ${styles.preventSelect}`} key={getItemKeyAction(item)}>
                         {censoredContent}
                     </div>
                 )
+                return;
             } else {
                 if (customItemWrapper) {
-                    return customItemWrapper(item, false, getItemKeyAction(item), defaultContent, styles.flipCard)
+                    list.push(customItemWrapper(item, false, getItemKeyAction(item), defaultContent, styles.flipCard));
+                    return;
                 }
 
-                return (
+                list.push(
                     <div className={styles.flipCard} key={getItemKeyAction(item)}>
                         {defaultContent}
                     </div>
                 )
+                return;
             }
         })
 
         return list
-    }, [processedItems, hasPremium, isProcessing, censoredItemGenerator, customItemWrapper, renderedCount])
+    }, [processedItems, hasPremium, isProcessing, censoredItemGenerator, customItemWrapper, renderedCount, listElementSizes])
 
     const flipListClass = showColumns && columns ? `${styles.flipList} ${styles[`columns-${columns}`]}` : styles.flipList
     return (
@@ -391,7 +442,7 @@ export function GenericFlipList<T>({
                                 const insertIndex = Math.max(0, visibleList.length - 6)
                                 visibleList.splice(insertIndex, 0, <div key="sentinel" ref={sentinelRef as any} style={{ height: 1 }} />)
                             }
-                            return <ListGroup className={styles.list}>{visibleList}</ListGroup>
+                            return <ListGroup ref={listRef} className={styles.list}>{visibleList}</ListGroup>
                         })()}
                     </>
                 )}
diff --git a/components/ListItemAdElement/ListItemAdElement.module.css b/components/ListItemAdElement/ListItemAdElement.module.css
new file mode 100644
index 000000000..d4dc3dbc1
--- /dev/null
+++ b/components/ListItemAdElement/ListItemAdElement.module.css
@@ -0,0 +1,3 @@
+.adStyle {
+    min-height: auto !important;
+}
\ No newline at end of file
diff --git a/components/ListItemAdElement/ListItemAdElement.tsx b/components/ListItemAdElement/ListItemAdElement.tsx
new file mode 100644
index 000000000..ec0d962c8
--- /dev/null
+++ b/components/ListItemAdElement/ListItemAdElement.tsx
@@ -0,0 +1,28 @@
+'use client'
+
+import NitroAdSlot from '../Ads/NitroAdSlot'
+
+interface ListItemAdElementProps {
+    slotId: string,
+    sizes: [number, number][]
+}
+
+export default function ListItemAdElement(props: ListItemAdElementProps) {
+
+    return (
+        <NitroAdSlot
+            slotId={props.slotId}
+            config={{
+                format: 'display',
+                mediaQuery: '(min-width: 0px)',
+                sizes: props.sizes,
+                report: {
+                    enabled: true,
+                    icon: true,
+                    wording: 'Report Ad',
+                    position: 'top-right'
+                }
+            }}
+        />
+    )
+}
diff --git a/hooks/useNitroAds.ts b/hooks/useNitroAds.ts
index eded80d3f..3aef77ad8 100644
--- a/hooks/useNitroAds.ts
+++ b/hooks/useNitroAds.ts
@@ -37,7 +37,7 @@ export function useNitroAds(slotId: string, config: Record<string, any>, enabled
                 console.warn('Failed to remove NitroAd via API:', e)
             }
         }
-        
+
         // This prevents React from trying to manipulate nodes that may have been modified by ad scripts
         try {
             const adContainer = document.getElementById(slotId)
@@ -64,7 +64,7 @@ export function useNitroAds(slotId: string, config: Record<string, any>, enabled
         } catch (e) {
             console.debug('Ad container cleanup skipped (already removed):', slotId)
         }
-        
+
         hasRequestedRef.current = false
     }, [slotId])
 
@@ -105,7 +105,7 @@ export function useNitroAds(slotId: string, config: Record<string, any>, enabled
             if (cancelled) return
 
             const created = createAd()
-            
+
             if (!created && attempt < maxAttempts) {
                 attempt++
                 const delay = Math.min(500, 100 + attempt * 50)
diff --git a/utils/SettingsUtils.tsx b/utils/SettingsUtils.tsx
index d842d0dec..352d41069 100644
--- a/utils/SettingsUtils.tsx
+++ b/utils/SettingsUtils.tsx
@@ -525,3 +525,4 @@ export const ITEM_FILER_SHOW_ADVANCED = 'itemFilterShowAdvanced'
 export const AUTO_REDIRECT_FROM_LINKVERTISE_EXPLANATION = 'autoRedirectFromLinkvertiseExplanation'
 export const ITEM_ICON_TYPE = 'itemIconType'
 export const ITEM_FAVORITES_KEY = 'favoriteItems'
+export const GENRIC_FLIP_LIST_COLUMNS = 'genericFlipListColumns'