diff --git a/package.json b/package.json
index e72cb21..f7a59af 100644
--- a/package.json
+++ b/package.json
@@ -1,6 +1,6 @@
 {
     "name": "pages",
-    "version": "0.0.4",
+    "version": "0.0.5",
     "description": "Doctorina Pages - Multiple lightweight HTML pages",
     "type": "module",
     "scripts": {
diff --git a/pages/chat/main.ts b/pages/chat/main.ts
index 9f1558d..e5c2193 100644
--- a/pages/chat/main.ts
+++ b/pages/chat/main.ts
@@ -24,10 +24,8 @@ const i18n = {
         attrDefault: 'Default',
         attrTargetUrl: 'App URL to redirect to',
         attrTargetUrlDefault: 'app.doctorina.com',
-        attrPlaceholder: 'Static placeholder text',
-        attrPlaceholderDefault: 'None',
-        attrPhrases: 'JSON array of phrases for typing animation',
-        attrPhrasesDefault: 'None',
+        attrChildren: 'Child <code>&lt;p&gt;</code> elements: 1 = static placeholder, 2+ = typing animation',
+        attrChildrenDefault: 'None',
         attrParams: 'JSON object of extra query parameters (e.g. UTM tags)',
         attrParamsDefault: 'None',
         examples: 'Examples',
@@ -39,6 +37,9 @@ const i18n = {
         exPlaceholderDesc: 'Simple static placeholder text:',
         exParamsTitle: 'With UTM Parameters',
         exParamsDesc: 'Pass custom query parameters (e.g. UTM tags) to the target URL:',
+        demoPhrase1: 'What symptoms do you have?',
+        demoPhrase2: 'Ask about medications',
+        demoPhrase3: 'Describe how you feel',
         multiWidget: 'Multiple Widgets',
         multiWidgetDesc: 'Use the class <code>doctorina-chat</code> instead of id to place multiple widgets on the same page. Each can have its own configuration.',
         programmatic: 'Programmatic API',
@@ -60,10 +61,8 @@ const i18n = {
         attrDefault: 'Predeterminado',
         attrTargetUrl: 'URL de la app para redirigir',
         attrTargetUrlDefault: 'app.doctorina.com',
-        attrPlaceholder: 'Texto estático del placeholder',
-        attrPlaceholderDefault: 'Ninguno',
-        attrPhrases: 'Array JSON de frases para la animación de escritura',
-        attrPhrasesDefault: 'Ninguno',
+        attrChildren: 'Elementos hijos <code>&lt;p&gt;</code>: 1 = placeholder estático, 2+ = animación de escritura',
+        attrChildrenDefault: 'Ninguno',
         attrParams: 'Objeto JSON con parámetros extra (ej. etiquetas UTM)',
         attrParamsDefault: 'Ninguno',
         examples: 'Ejemplos',
@@ -75,6 +74,9 @@ const i18n = {
         exPlaceholderDesc: 'Texto estático simple en el campo de entrada:',
         exParamsTitle: 'Con parámetros UTM',
         exParamsDesc: 'Pasa parámetros personalizados (ej. etiquetas UTM) a la URL de destino:',
+        demoPhrase1: '¿Qué síntomas tienes?',
+        demoPhrase2: 'Pregunta sobre medicamentos',
+        demoPhrase3: 'Describe cómo te sientes',
         multiWidget: 'Múltiples widgets',
         multiWidgetDesc: 'Usa la clase <code>doctorina-chat</code> en lugar de id para colocar múltiples widgets en la misma página. Cada uno puede tener su propia configuración.',
         programmatic: 'API programática',
@@ -96,10 +98,8 @@ const i18n = {
         attrDefault: 'По умолчанию',
         attrTargetUrl: 'URL приложения для редиректа',
         attrTargetUrlDefault: 'app.doctorina.com',
-        attrPlaceholder: 'Статический текст placeholder',
-        attrPlaceholderDefault: 'Нет',
-        attrPhrases: 'JSON-массив фраз для анимации печатания',
-        attrPhrasesDefault: 'Нет',
+        attrChildren: 'Дочерние элементы <code>&lt;p&gt;</code>: 1 = статический placeholder, 2+ = анимация печатания',
+        attrChildrenDefault: 'Нет',
         attrParams: 'JSON-объект с дополнительными query-параметрами (напр. UTM-метки)',
         attrParamsDefault: 'Нет',
         examples: 'Примеры',
@@ -111,6 +111,9 @@ const i18n = {
         exPlaceholderDesc: 'Простой статический текст в поле ввода:',
         exParamsTitle: 'С UTM-параметрами',
         exParamsDesc: 'Передача произвольных query-параметров (напр. UTM-меток) в целевой URL:',
+        demoPhrase1: 'Какие у вас симптомы?',
+        demoPhrase2: 'Спросите о лекарствах',
+        demoPhrase3: 'Опишите как вы себя чувствуете',
         multiWidget: 'Несколько виджетов',
         multiWidgetDesc: 'Используйте класс <code>doctorina-chat</code> вместо id, чтобы разместить несколько виджетов на одной странице. Каждый может иметь свою конфигурацию.',
         programmatic: 'Программный API',
@@ -131,13 +134,15 @@ const SNIPPET_BASIC = `<!-- Doctorina Chat Widget -->
 <div id="doctorina-chat"></div>
 <script defer src="${WIDGET_HOST}/widget/doctorina-chat.js"></script>`;
 
-const SNIPPET_PHRASES = `<div id="doctorina-chat"
-     data-phrases='["What symptoms do you have?", "Ask about medications", "Get a health consultation"]'>
+const SNIPPET_PHRASES = `<div id="doctorina-chat">
+  <p>What symptoms do you have?</p>
+  <p>Ask about medications</p>
+  <p>Get a health consultation</p>
 </div>
 <script defer src="${WIDGET_HOST}/widget/doctorina-chat.js"></script>`;
 
-const SNIPPET_PLACEHOLDER = `<div id="doctorina-chat"
-     data-placeholder="Type your health question...">
+const SNIPPET_PLACEHOLDER = `<div id="doctorina-chat">
+  <p>Type your health question...</p>
 </div>
 <script defer src="${WIDGET_HOST}/widget/doctorina-chat.js"></script>`;
 
@@ -172,8 +177,10 @@ function render(lang: Lang): void {
         <p>${t.demoDesc}</p>
         <div class="demo-widget">
           <div class="doctorina-chat"
-               data-target-url="https://doctorina-development.web.app"
-               data-phrases='["What symptoms do you have?", "Ask about medications", "Describe how you feel"]'>
+               data-target-url="https://doctorina-development.web.app">
+            <p>${t.demoPhrase1}</p>
+            <p>${t.demoPhrase2}</p>
+            <p>${t.demoPhrase3}</p>
           </div>
         </div>
       </section>
@@ -197,8 +204,7 @@ function render(lang: Lang): void {
             </thead>
             <tbody>
               <tr><td>data-target-url</td><td>${t.attrTargetUrl}</td><td>${t.attrTargetUrlDefault}</td></tr>
-              <tr><td>data-placeholder</td><td>${t.attrPlaceholder}</td><td>${t.attrPlaceholderDefault}</td></tr>
-              <tr><td>data-phrases</td><td>${t.attrPhrases}</td><td>${t.attrPhrasesDefault}</td></tr>
+              <tr><td>&lt;p&gt; children</td><td>${t.attrChildren}</td><td>${t.attrChildrenDefault}</td></tr>
               <tr><td>data-params</td><td>${t.attrParams}</td><td>${t.attrParamsDefault}</td></tr>
             </tbody>
           </table>
diff --git a/src/widget/config.ts b/src/widget/config.ts
index 129f14e..9cb955d 100644
--- a/src/widget/config.ts
+++ b/src/widget/config.ts
@@ -14,21 +14,16 @@ export function parseConfig(container: HTMLElement): WidgetConfig {
     targetUrl: targetUrl.replace(/\/+$/, ''),
   };
 
-  const placeholder = container.getAttribute('data-placeholder');
-  if (placeholder) {
-    config.placeholder = placeholder;
-  }
+  // Child elements = phrases for placeholder animation (translation-plugin friendly)
+  // 1 element → static placeholder, 2+ elements → animated cycling
+  const childTexts = Array.from(container.children)
+    .map((el) => el.textContent?.trim() ?? '')
+    .filter((text) => text.length > 0);
 
-  const phrasesAttr = container.getAttribute('data-phrases');
-  if (phrasesAttr) {
-    try {
-      const parsed = JSON.parse(phrasesAttr);
-      if (Array.isArray(parsed) && parsed.length > 0) {
-        config.phrases = parsed.filter((p): p is string => typeof p === 'string' && p.trim() !== '');
-      }
-    } catch {
-      console.warn('[DoctorinaChat] Invalid data-phrases JSON:', phrasesAttr);
-    }
+  if (childTexts.length === 1) {
+    config.placeholder = childTexts[0];
+  } else if (childTexts.length > 1) {
+    config.phrases = childTexts;
   }
 
   const paramsAttr = container.getAttribute('data-params');
diff --git a/src/widget/doctorina-chat.ts b/src/widget/doctorina-chat.ts
index 09b75bb..4921f65 100644
--- a/src/widget/doctorina-chat.ts
+++ b/src/widget/doctorina-chat.ts
@@ -12,6 +12,7 @@ export function init(): void {
     container.dataset.dchatInited = '1';
 
     const config = parseConfig(container);
+    container.innerHTML = '';
 
     injectStyles();
     createWidget(container, config);
diff --git a/src/widget/placeholder-animation.ts b/src/widget/placeholder-animation.ts
index 06b9d93..c49eb2f 100644
--- a/src/widget/placeholder-animation.ts
+++ b/src/widget/placeholder-animation.ts
@@ -10,6 +10,12 @@ export function startPlaceholderAnimation(
 ): () => void {
   if (phrases.length === 0) return () => {};
 
+  // Respect user motion preferences — show first phrase as static placeholder
+  if (window.matchMedia('(prefers-reduced-motion: reduce)').matches) {
+    textarea.placeholder = phrases[0];
+    return () => {};
+  }
+
   let phraseIndex = 0;
   let charIndex = 0;
   let deleting = false;
diff --git a/src/widget/styles.ts b/src/widget/styles.ts
index 02794ca..6cdf272 100644
--- a/src/widget/styles.ts
+++ b/src/widget/styles.ts
@@ -37,7 +37,6 @@ const CSS = `
 
 .dchat-textarea:focus {
   outline: none;
-  box-shadow: none;
 }
 
 .dchat-textarea::placeholder {
@@ -75,6 +74,10 @@ const CSS = `
   position: relative;
 }
 
+.dchat-btn:focus-visible {
+  box-shadow: 0 0 0 2px rgba(37, 211, 102, 0.35);
+}
+
 .dchat-btn:active:not(:disabled) {
   transform: scale(0.94);
 }
diff --git a/src/widget/ui.ts b/src/widget/ui.ts
index 6c73398..d663ed2 100644
--- a/src/widget/ui.ts
+++ b/src/widget/ui.ts
@@ -5,17 +5,16 @@ import { startPlaceholderAnimation } from './placeholder-animation';
 const SEND_ICON_SVG = `<svg viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path d="M2.01 21L23 12 2.01 3 2 10l15 2-15 2z"/></svg>`;
 
 export function createWidget(container: HTMLElement, config: WidgetConfig): void {
-  // Build DOM
   const box = document.createElement('div');
   box.className = 'dchat-box';
   box.setAttribute('role', 'form');
-  box.setAttribute('aria-label', 'Chat message');
+  box.setAttribute('aria-label', container.getAttribute('data-aria-label') || 'Chat message');
 
   const textarea = document.createElement('textarea');
   textarea.className = 'dchat-textarea';
   textarea.rows = 1;
   textarea.setAttribute('autocomplete', 'off');
-  textarea.setAttribute('aria-label', 'Chat message');
+  textarea.setAttribute('aria-label', container.getAttribute('data-aria-input') || 'Message');
   textarea.maxLength = 4096;
 
   if (config.placeholder) {
@@ -25,8 +24,7 @@ export function createWidget(container: HTMLElement, config: WidgetConfig): void
   const btn = document.createElement('button');
   btn.className = 'dchat-btn';
   btn.type = 'button';
-  btn.setAttribute('aria-label', 'Send message');
-  btn.title = 'Send message';
+  btn.setAttribute('aria-label', container.getAttribute('data-aria-send') || 'Send');
   btn.disabled = true;
   btn.setAttribute('aria-disabled', 'true');
   btn.innerHTML = SEND_ICON_SVG;
@@ -63,12 +61,13 @@ export function createWidget(container: HTMLElement, config: WidgetConfig): void
 
   btn.addEventListener('click', submit);
 
-  textarea.addEventListener('keydown', (e) => {
+  function onKeydown(e: KeyboardEvent): void {
     if (e.key === 'Enter' && !e.shiftKey) {
       e.preventDefault();
       submit();
     }
-  });
+  }
+  textarea.addEventListener('keydown', onKeydown);
 
   // Placeholder animation
   let destroyAnimation: (() => void) | undefined;
@@ -76,13 +75,15 @@ export function createWidget(container: HTMLElement, config: WidgetConfig): void
     destroyAnimation = startPlaceholderAnimation(textarea, config.phrases);
   }
 
-  // Expose cleanup for SPA / dynamic removal
+  // Cleanup for SPA / dynamic removal
   container.addEventListener(
     'dchat:destroy',
     () => {
       destroyAnimation?.();
       textarea.removeEventListener('input', autoResize);
       textarea.removeEventListener('input', updateButton);
+      textarea.removeEventListener('keydown', onKeydown);
+      btn.removeEventListener('click', submit);
     },
     { once: true },
   );