Define goals and objectives for the product website

[nicolebrennan]

At a glance

This ticket aims to establish clear goals and objectives for our produce website that articulate the value of our offering. The resulting documentation will serve as a strategic guide for the design, content, and development
teams, ensuring alignment with business priorities and measurable outcomes.
In order to
as a
I want

Acceptance Criteria

• A detailed document is created that outlines the website's goals and objectives
• Stakeholders have reviewed and approved the defined goals and measurable objectives
• Clear KPIs and metrics are established to track progress

### then...
- [ ] [a thing happens]
- [ ] Define stakeholders and get alignment
- [ ] Analyze competitor websites and industry trends
- [ ] Clearly articulate unique selling points of the product offering
- [ ] Determine primary website goals
- [ ] Compile a comprehansive doc outlining the goals, objectives, and supporting rationale
- [ ] Include user journeys and target audience analysis
- [ ] Present the draft doc for stakeholder review and iterate based on feedback

Shepherd

• Product shepherd: Nicole Brennan

Additional notes

Ensure alignment wit overall product strategy and agency mission
The documentation should be revisited periodically to adjust to any shifts in business strategy

If there's UI...

• Screen reader - Listen to the experience with a screen reader extension, ensure the information presented in order
• Keyboard navigation - Run through acceptance criteria with keyboard tabs, ensure it works.
• Text scaling - Adjust viewport to 1280 pixels wide and zoom to 200%, ensure everything renders as expected. Document 400% zoom issues with USWDS if appropriate.