Aim to inspire one action.
Make evangelists.
Refresh every eight minutes.
Treat it like a theater with one holy-smoke moment.
Hit senses, deliver infotainment, and evoke feelings, the only things remembered.
Made demo short, simple, sweet, swift, and substantial.
Bring on partners.
Think from the audience's perspective.
Frame with a roadmap.
Create a meaning bucket and fill it with details.
Introduce one villain in detail.
Deliver three messages, and repeat them.
Tell benefits early.
Make one slide deliver one message using one picture, one word, and a lot of space.
Refer to other sources for details.
Record yourself and review by seeing, hearing, and reading.
Practice often to make it natural.
Prepare for questions.