Problem statement
To enable branding work linked to the Device Database, it’s necessary to do a preliminary naming exercise and work to find the appropriate name proposal for the product, and then proceed to the correct trademark registration and other legal activities to guarantee its protection.
Community signals
No response
Scope & Boundaries
In scope
- Shortlist preparation and presentation
- Legal check
- Internal agreement on final name
- Legal and registration/trademark work
Not in scope
- Brand development (OHF brand architecture)
- Value proposition
- Logo in all required variants
- Domain and OHF project section
- Launch assets and communications
Foreseen solution
No response
Risks & open questions
- The legal timeline might take longer than expected before we’re ready to execute the next steps
- Brand development is tied to the decision made on naming
Appetite
- Medium: dependant on legal timeline, which can impact on progress
- Brand development work might need to be tackled in an upcoming cycle
Execution issues
No response
Decision log
Problem statement
To enable branding work linked to the Device Database, it’s necessary to do a preliminary naming exercise and work to find the appropriate name proposal for the product, and then proceed to the correct trademark registration and other legal activities to guarantee its protection.
Community signals
No response
Scope & Boundaries
In scope
Not in scope
Foreseen solution
No response
Risks & open questions
Appetite
Execution issues
No response
Decision log