diff --git a/README.md b/README.md
index 5458240c..d3c16cac 100644
--- a/README.md
+++ b/README.md
@@ -1,48 +1,66 @@
-Connect data from different sources in one place.<br>
-Use flexible Panoramas and reports with seamless Nextcloud integration.<br>
-Visualize and share anything, from financial analysis to IoT logs.
+# Analytics for Nextcloud
+
+Connect data from different sources in one place and turn it into shareable insights. Analytics lets teams build flexible panoramas, dashboards, and reports with seamless Nextcloud integration.
 
 <p align="center">
-<img src="https://raw.githubusercontent.com/rello/data/master/screenshots/logo.png" alt="Main" width="300" title="Analytics"> <img src="https://raw.githubusercontent.com/rello/data/master/screenshots/charts.png" alt="Main" width="300" title="Analytics">
+  <img src="https://raw.githubusercontent.com/rello/data/master/screenshots/logo.png" alt="Analytics logo" width="300" title="Analytics">
+  <img src="https://raw.githubusercontent.com/rello/data/master/screenshots/charts.png" alt="Analytics charts" width="300" title="Analytics">
 </p>
 
+## Why Analytics
+- **Centralize data**: combine CSV, spreadsheets, APIs, and Nextcloud apps in one place.
+- **Analyze faster**: use charts, tables, filters, and panoramas to explore data quickly.
+- **Share securely**: collaborate with users, groups, or share links with fine-grained access.
+- **Automate updates**: schedule data loads and keep reports current.
+
 ## Features
-- Visualization: Panoramas, [charts](https://github.com/Rello/analytics/wiki/Filter,-display-options-&-drilldown), tables, filters
-- Data sources: 
-  - csv, spreadsheet, [API](https://github.com/Rello/analytics/wiki/API), import, manual entry
+- **Visualization**: panoramas, [charts](https://github.com/Rello/analytics/wiki/Filter,-display-options-&-drilldown), tables, filters
+- **Data sources**:
+  - CSV, spreadsheets, [API](https://github.com/Rello/analytics/wiki/API), imports, manual entry
   - Nextcloud Files, Forms, Tables
-  - external: GitHub, [website grabber](https://github.com/Rello/analytics/wiki/Datasource:-website-grabber), [JSON](https://github.com/Rello/analytics/wiki/Datasource:-JSON)
-- [Register](https://github.com/Rello/analytics/wiki/Register-own-datasource) external data sources from other apps
-- Storage: real-time or database
-- Advanced data loads with [scheduling](https://github.com/Rello/analytics/wiki/Scheduled-dataloads)
-- Functions: trend, dis-/aggregation
-- [Thresholds](https://github.com/Rello/analytics/wiki/Thresholds) for alerts and color coding
-- Sharing: user, groups, link
-- Integration: Files, Activity, Notifications, [Flow](https://github.com/Rello/analytics/wiki/Flow-integration), 
-  Dashboard, Search, Smart picker, Translation
-- AI Assistant: Context Chat integration
+  - External sources: GitHub, [website grabber](https://github.com/Rello/analytics/wiki/Datasource:-website-grabber), [JSON](https://github.com/Rello/analytics/wiki/Datasource:-JSON)
+- **Extensible**: [register](https://github.com/Rello/analytics/wiki/Register-own-datasource) custom data sources from other apps
+- **Storage**: real-time or database
+- **Automation**: [scheduled data loads](https://github.com/Rello/analytics/wiki/Scheduled-dataloads)
+- **Functions**: trend calculations, dis-/aggregation
+- **Alerts**: [thresholds](https://github.com/Rello/analytics/wiki/Thresholds) for notifications and color coding
+- **Integration**: Files, Activity, Notifications, [Flow](https://github.com/Rello/analytics/wiki/Flow-integration), Dashboard, Search, Smart picker, Translation
+- **AI Assistant**: Context Chat integration
 
 ## Architecture
-<p align="center"><img src="https://raw.githubusercontent.com/rello/data/master/screenshots/architecture.png" alt="Main" width="610" title="Analytics"></p>
+<p align="center">
+  <img src="https://raw.githubusercontent.com/rello/data/master/screenshots/architecture.png" alt="Analytics architecture" width="610" title="Analytics">
+</p>
 
-## Register datasource
-Apps can register own, external data sources via an event listener
-[How-To](https://github.com/Rello/analytics/wiki/Register-own-datasource)
+## Getting started
+1. Install via the [Nextcloud App Store](https://apps.nextcloud.com/apps/analytics).
+2. Create a report or panorama.
+3. Connect a data source or upload a file.
+4. Share the result with your team.
 
-## Languages
-- Please support with your language translation on [Transifex](https://app.transifex.com/nextcloud/nextcloud/nextcloud-analytics/)
+## Documentation
+- [Wiki overview](https://github.com/Rello/analytics/wiki)
+- [Register own datasource](https://github.com/Rello/analytics/wiki/Register-own-datasource)
+- [API reference](https://github.com/Rello/analytics/wiki/API)
 
-## Installation
-- [Nextcloud App Store](https://apps.nextcloud.com/apps/analytics)
+## Languages
+Support translations on [Transifex](https://app.transifex.com/nextcloud/nextcloud/nextcloud-analytics/).
 
 ## Maintainers
 - [Marcel Scherello](https://github.com/rello) (author, project leader)
 
 ## Support
-Supported by PhpStorm from [JetBrains](https://www.jetbrains.com/?from=AudioPlayerforNextcloudandownCloud)<br>
-<img src="https://raw.githubusercontent.com/rello/analytics/master/screenshots/jetbrains.svg" alt="Main" width="250" title="Analytics">
+Supported by PhpStorm from [JetBrains](https://www.jetbrains.com/?from=AudioPlayerforNextcloudandownCloud)
+
+<p>
+  <img src="https://raw.githubusercontent.com/rello/analytics/master/screenshots/jetbrains.svg" alt="JetBrains" width="250" title="JetBrains">
+</p>
 
 ---
 
-[![Version](https://img.shields.io/github/release/rello/analytics.svg)](https://github.com/rello/analytics/blob/master/CHANGELOG.md)&#160;[![License: AGPLv3](https://img.shields.io/badge/license-AGPLv3-blue.svg)](http://www.gnu.org/licenses/agpl-3.0)&#160;[![REUSE status](https://api.reuse.software/badge/github.com/rello/analytics)](https://api.reuse.software/info/github.com/rello/analytics)&#160;&#160;&#160;[![](https://img.shields.io/static/v1?label=Sponsor&message=%E2%9D%A4&logo=GitHub&color=%23fe8e86)](https://github.com/sponsors/Rello)
-[![Bitcoin](https://img.shields.io/badge/donate-Bitcoin-blue.svg)](https://github.com/rello/audioplayer/wiki/donate)&#160;[![PayPal](https://img.shields.io/badge/donate-PayPal-blue.svg)](https://github.com/rello/audioplayer/wiki/donate)
+[![Version](https://img.shields.io/github/release/rello/analytics.svg)](https://github.com/rello/analytics/blob/master/CHANGELOG.md)
+[![License: AGPLv3](https://img.shields.io/badge/license-AGPLv3-blue.svg)](http://www.gnu.org/licenses/agpl-3.0)
+[![REUSE status](https://api.reuse.software/badge/github.com/rello/analytics)](https://api.reuse.software/info/github.com/rello/analytics)
+[![Sponsor](https://img.shields.io/static/v1?label=Sponsor&message=%E2%9D%A4&logo=GitHub&color=%23fe8e86)](https://github.com/sponsors/Rello)
+[![Bitcoin](https://img.shields.io/badge/donate-Bitcoin-blue.svg)](https://github.com/rello/audioplayer/wiki/donate)
+[![PayPal](https://img.shields.io/badge/donate-PayPal-blue.svg)](https://github.com/rello/audioplayer/wiki/donate)
diff --git a/appinfo/info.xml b/appinfo/info.xml
index 5e595b8a..3f44c041 100644
--- a/appinfo/info.xml
+++ b/appinfo/info.xml
@@ -4,24 +4,25 @@
     <name>Analytics</name>
     <summary>extract / store / visualize</summary>
 	<description><![CDATA[
-Connect data from different sources in one place.
-Use flexible Panoramas and reports with seamless Nextcloud integration.
-Visualize and share anything, from financial analysis to IoT logs.
+Connect data from different sources in one place and turn it into shareable insights. Analytics lets teams build flexible panoramas, dashboards, and reports with seamless Nextcloud integration.
 
+## Why Analytics
+- **Centralize data**: combine CSV, spreadsheets, APIs, and Nextcloud apps in one place.
+- **Analyze faster**: use charts, tables, filters, and panoramas to explore data quickly.
+- **Share securely**: collaborate with users, groups, or share links with fine-grained access.
+- **Automate updates**: schedule data loads and keep reports current.
 
 #### Features:
-- Visualization: **Panoramas**, reports, charts, tables, filters
-- Data sources:
-  - csv, spreadsheet, API, import, manual entry
-  - Nextcloud Files, Forms, Tables
-  - external: GitHub, website grabber, JSON
-- Register external data sources from other apps
-- Storage: **real-time** or database
-- Advanced data loads with scheduling
-- Analysis functions: **trend**, dis-/aggregation
-- Thresholds for alerts and color coding
-- Sharing: user, groups, link
-- Integration: Files, Activity, Notifications, Flow, Dashboard, Search, Smart picker, Translation
+- **Visualization**: panoramas, reports, charts, tables, filters
+- **Data sources**:
+  - CSV, spreadsheets, API, imports, manual entry
+  - External sources: GitHub, website grabber, JSON
+- **Extensible**: register custom data sources from other apps
+- **Storage**: real-time or database
+- **Automation**: scheduled data loads
+- **Functions**: trend calculations, dis-/aggregation
+- **Alerts**: thresholds for notifications and color coding
+- **Integration**: Files, Activity, Notifications, Flow, Dashboard, Search, Smart picker, Translation
 - **AI Assistant**: Context Chat integration
 
 ]]></description>