diff --git a/apps/meteor/reporters/jira.ts b/apps/meteor/reporters/jira.ts
index e2b86ab52161d..390116dbabfd7 100644
--- a/apps/meteor/reporters/jira.ts
+++ b/apps/meteor/reporters/jira.ts
@@ -1,6 +1,8 @@
 import type { Reporter, TestCase, TestResult } from '@playwright/test/reporter';
 import fetch from 'node-fetch';
 
+const LOG = '[JIRA reporter]';
+
 class JIRAReporter implements Reporter {
 	private url: string;
 
@@ -42,11 +44,20 @@ class JIRAReporter implements Reporter {
 		this.pr = options.pr;
 	}
 
+	private static async ensureJiraOk(response: Awaited<ReturnType<typeof fetch>>, context: string): Promise<void> {
+		if (response.ok) {
+			return;
+		}
+		const text = await response.text();
+		const preview = text.length > 800 ? `${text.slice(0, 800)}...` : text;
+		throw new Error(`${LOG} ${context}: HTTP ${response.status} ${response.statusText}. Body: ${preview}`);
+	}
+
 	async onTestEnd(test: TestCase, result: TestResult) {
 		try {
 			await this._onTestEnd(test, result);
 		} catch (error) {
-			console.error('Error sending test result to JIRA', error);
+			console.error(`${LOG} Error sending test result to JIRA`, error);
 		}
 	}
 
@@ -77,13 +88,13 @@ class JIRAReporter implements Reporter {
 			headSha: this.headSha,
 		};
 
-		console.log(`Sending test result to JIRA: ${JSON.stringify(payload)}`);
+		console.log(`${LOG} preparing notification for flaky/unexpected failure: ${JSON.stringify(payload)}`);
 
 		// first search and check if there is an existing issue
 		// replace all ()[]- with nothing
 		const search = await fetch(
 			`${this.url}/rest/api/3/search/jql?${new URLSearchParams({
-				jql: `project = FLAKY AND summary ~ '${payload.name.replace(/[\(\)\[\]-]/g, '')}'`,
+				jql: `project = FLAKY AND summary ~ '${payload.name.replace(/[()[\]-]/g, '')}'`,
 			})}`,
 			{
 				method: 'GET',
@@ -94,30 +105,23 @@ class JIRAReporter implements Reporter {
 			},
 		);
 
-		if (!search.ok) {
-			throw new Error(
-				`JIRA: Failed to search for existing issue: ${search.statusText}.` +
-					`${this.url}/rest/api/3/search/jql?${new URLSearchParams({
-						jql: `project = FLAKY AND summary ~ '${payload.name}'`,
-					})}`,
-			);
-		}
+		await JIRAReporter.ensureJiraOk(search, 'search for existing issue');
 
-		const { issues } = await search.json();
+		const { issues } = JSON.parse(await search.text()) as {
+			issues: { key: string; fields: { summary: string } }[];
+		};
 
-		const existing = issues.find(
-			(issue: {
-				fields: {
-					summary: string;
-				};
-			}) => issue.fields.summary === payload.name,
-		);
+		console.log(`${LOG} JQL search returned ${issues.length} candidate issue(s) (exact summary match is applied next).`);
+
+		const existing = issues.find((issue) => issue.fields.summary === payload.name);
 
 		if (existing) {
+			console.log(`${LOG} exact summary match on ${existing.key}; no new issue will be created (comment / label only).`);
+
 			const { location } = test;
 
 			if (this.pr === 0) {
-				await fetch(`${this.url}/rest/api/3/issue/${existing.key}`, {
+				const labelRes = await fetch(`${this.url}/rest/api/3/issue/${existing.key}`, {
 					method: 'PUT',
 					body: JSON.stringify({
 						update: {
@@ -133,9 +137,11 @@ class JIRAReporter implements Reporter {
 						'Authorization': `Basic ${this.apiKey}`,
 					},
 				});
+				await JIRAReporter.ensureJiraOk(labelRes, `add label flaky_Develop on ${existing.key}`);
+				console.log(`${LOG} label update OK for ${existing.key}`);
 			}
 
-			await fetch(`${this.url}/rest/api/3/issue/${existing.key}/comment`, {
+			const commentRes = await fetch(`${this.url}/rest/api/3/issue/${existing.key}/comment`, {
 				method: 'POST',
 				body: JSON.stringify({
 					body: `Test run ${payload.run} failed
@@ -153,9 +159,13 @@ ${this.run_url}
 					'Authorization': `Basic ${this.apiKey}`,
 				},
 			});
+			await JIRAReporter.ensureJiraOk(commentRes, `comment on ${existing.key}`);
+			console.log(`${LOG} comment posted on ${existing.key} for run ${payload.run}.`);
 			return;
 		}
 
+		console.log(`${LOG} no issue with identical summary; creating new FLAKY issue.`);
+
 		const data: {
 			fields: {
 				summary: string;
@@ -190,11 +200,19 @@ ${this.run_url}
 			},
 		});
 
-		const issue = (await responseIssue.json()).key;
+		await JIRAReporter.ensureJiraOk(responseIssue, 'create issue');
+
+		const created = JSON.parse(await responseIssue.text()) as { key?: string };
+		const issue = created.key;
+		if (!issue) {
+			throw new Error(`${LOG} create issue response had no key: ${JSON.stringify(created)}`);
+		}
+
+		console.log(`${LOG} created issue ${issue}.`);
 
 		const { location } = test;
 
-		await fetch(`${this.url}/rest/api/3/issue/${issue}/comment`, {
+		const commentRes = await fetch(`${this.url}/rest/api/3/issue/${issue}/comment`, {
 			method: 'POST',
 			body: JSON.stringify({
 				body: `Test run ${payload.run} failed
@@ -203,7 +221,7 @@ PR: ${this.pr}
 https://github.com/RocketChat/Rocket.Chat/blob/${payload.headSha}/${location.file.replace(
 					'/home/runner/work/Rocket.Chat/Rocket.Chat',
 					'',
-				)}#L${location.line}:${location.column},
+				)}#L${location.line}:${location.column}
 ${this.run_url}
 `,
 			}),
@@ -212,6 +230,8 @@ ${this.run_url}
 				'Authorization': `Basic ${this.apiKey}`,
 			},
 		});
+		await JIRAReporter.ensureJiraOk(commentRes, `comment on ${issue}`);
+		console.log(`${LOG} comment posted on ${issue}; done for run ${payload.run}.`);
 	}
 }