diff --git a/crates/postghost-cli/src/main.rs b/crates/postghost-cli/src/main.rs
index f1834e7..34ab1bb 100644
--- a/crates/postghost-cli/src/main.rs
+++ b/crates/postghost-cli/src/main.rs
@@ -82,11 +82,7 @@ async fn main() -> Result<()> {
             }
         }
 
-        Commands::Schedule {
-            id,
-            platform,
-            at,
-        } => {
+        Commands::Schedule { id, platform, at } => {
             let resp = client
                 .post(format!("{}/api/v1/schedule", base))
                 .json(&json!({
@@ -146,7 +142,10 @@ async fn main() -> Result<()> {
         }
 
         Commands::Doctor => {
-            println!("postghost {} — checking server...", env!("CARGO_PKG_VERSION"));
+            println!(
+                "postghost {} — checking server...",
+                env!("CARGO_PKG_VERSION")
+            );
             match client.get(format!("{}/health", base)).send().await {
                 Ok(resp) if resp.status().is_success() => {
                     let body: serde_json::Value = resp.json().await?;
diff --git a/crates/postghost-server/src/api.rs b/crates/postghost-server/src/api.rs
index 79874f7..32cf1f2 100644
--- a/crates/postghost-server/src/api.rs
+++ b/crates/postghost-server/src/api.rs
@@ -27,7 +27,10 @@ pub fn build_router(state: AppState) -> Router {
     Router::new()
         .route("/health", get(health))
         .route("/api/v1/content", get(list_content).post(create_content))
-        .route("/api/v1/content/:id", get(get_content).delete(delete_content))
+        .route(
+            "/api/v1/content/:id",
+            get(get_content).delete(delete_content),
+        )
         .route("/api/v1/content/:id/variants", post(create_variant))
         .route("/api/v1/schedule", get(list_schedule).post(create_schedule))
         .route("/api/v1/publish/:id", post(publish_content))
@@ -93,7 +96,9 @@ async fn create_content(
     ))
 }
 
-async fn list_content(State(state): State<Arc<AppState>>) -> Result<Json<Value>, (StatusCode, String)> {
+async fn list_content(
+    State(state): State<Arc<AppState>>,
+) -> Result<Json<Value>, (StatusCode, String)> {
     let items: Vec<ContentSummary> = state
         .storage
         .list_content()
@@ -189,8 +194,8 @@ async fn create_schedule(
     State(state): State<Arc<AppState>>,
     Json(req): Json<CreateScheduleRequest>,
 ) -> Result<(StatusCode, Json<Value>), (StatusCode, String)> {
-    let content_id = Uuid::parse_str(&req.content_id)
-        .map_err(|e| (StatusCode::BAD_REQUEST, e.to_string()))?;
+    let content_id =
+        Uuid::parse_str(&req.content_id).map_err(|e| (StatusCode::BAD_REQUEST, e.to_string()))?;
     let scheduled_for = chrono::DateTime::parse_from_rfc3339(&req.scheduled_for)
         .map_err(|e| (StatusCode::BAD_REQUEST, e.to_string()))?
         .with_timezone(&Utc);
@@ -238,8 +243,7 @@ async fn publish_content(
     State(state): State<Arc<AppState>>,
     Path(id): Path<String>,
 ) -> Result<Json<Value>, (StatusCode, String)> {
-    let content_id = Uuid::parse_str(&id)
-        .map_err(|e| (StatusCode::BAD_REQUEST, e.to_string()))?;
+    let content_id = Uuid::parse_str(&id).map_err(|e| (StatusCode::BAD_REQUEST, e.to_string()))?;
     let content = state
         .storage
         .get_content(content_id)
diff --git a/crates/postghost-server/src/storage.rs b/crates/postghost-server/src/storage.rs
index a3b93c3..e7d2a70 100644
--- a/crates/postghost-server/src/storage.rs
+++ b/crates/postghost-server/src/storage.rs
@@ -2,13 +2,24 @@ use std::sync::Mutex;
 
 use anyhow::{Context, Result};
 use chrono::Utc;
-use postghost::{
-    Content, ContentFormat, ContentId, Platform, PlatformVariant, Schedule, ScheduleId,
-    ScheduleStatus, WorkflowState,
-};
+use postghost::{Content, ContentId, PlatformVariant, Schedule, WorkflowState};
 use rusqlite::Connection;
 use uuid::Uuid;
 
+/// Serialize a serde enum/struct to its bare string representation.
+/// serde_json serializes a snake_case enum variant as `"\"variant_name\""`;
+/// for SQLite string columns we want the bare `"variant_name"`.
+fn enum_to_str<T: serde::Serialize>(value: &T) -> Result<String> {
+    let json = serde_json::to_string(value)?;
+    Ok(json.trim_matches('"').to_string())
+}
+
+/// Deserialize a bare string from SQLite back into a serde type.
+/// Wraps the value in JSON quotes so serde_json can parse it.
+fn str_to_enum<T: serde::de::DeserializeOwned>(s: &str) -> Result<T> {
+    serde_json::from_str(&format!("\"{}\"", s)).context("invalid enum value in database")
+}
+
 pub struct SqliteStorage {
     conn: Mutex<Connection>,
 }
@@ -75,9 +86,9 @@ impl SqliteStorage {
                 content.id.to_string(),
                 content.title,
                 content.body,
-                serde_json::to_string(&content.format)?,
+                enum_to_str(&content.format)?,
                 serde_json::to_string(&content.tags)?,
-                serde_json::to_string(&content.variants.first().map(|v| WorkflowState::Draft).unwrap_or_default())?,
+                enum_to_str(&content.variants.first().map(|_| WorkflowState::Draft).unwrap_or_default())?,
                 content.created_at.to_rfc3339(),
                 content.updated_at.to_rfc3339(),
             ],
@@ -94,10 +105,12 @@ impl SqliteStorage {
                 id: Uuid::parse_str(row.get::<_, String>(0)?.as_str())?,
                 title: row.get(1)?,
                 body: row.get(2)?,
-                format: serde_json::from_str(&row.get::<_, String>(3)?)?,
+                format: str_to_enum(&row.get::<_, String>(3)?)?,
                 tags: serde_json::from_str(&row.get::<_, String>(4)?).unwrap_or_default(),
-                created_at: chrono::DateTime::parse_from_rfc3339(&row.get::<_, String>(5)?)?.with_timezone(&Utc),
-                updated_at: chrono::DateTime::parse_from_rfc3339(&row.get::<_, String>(6)?)?.with_timezone(&Utc),
+                created_at: chrono::DateTime::parse_from_rfc3339(&row.get::<_, String>(5)?)?
+                    .with_timezone(&Utc),
+                updated_at: chrono::DateTime::parse_from_rfc3339(&row.get::<_, String>(6)?)?
+                    .with_timezone(&Utc),
                 variants: vec![],
             }))
         } else {
@@ -118,7 +131,8 @@ impl SqliteStorage {
                 updated_at: row.get(5)?,
             })
         })?;
-        rows.collect::<rusqlite::Result<Vec<_>>>().map_err(Into::into)
+        rows.collect::<rusqlite::Result<Vec<_>>>()
+            .map_err(Into::into)
     }
 
     pub fn delete_content(&self, id: ContentId) -> Result<()> {
@@ -133,7 +147,7 @@ impl SqliteStorage {
             "INSERT INTO content_variants (content_id, platform, formatted_text, metadata, formatted_at) VALUES (?1, ?2, ?3, ?4, ?5)",
             rusqlite::params![
                 content_id.to_string(),
-                serde_json::to_string(&variant.platform)?,
+                variant.platform.to_db_key(),
                 variant.formatted_text,
                 variant.metadata.to_string(),
                 variant.formatted_at.to_rfc3339(),
@@ -149,9 +163,9 @@ impl SqliteStorage {
             rusqlite::params![
                 schedule.id.to_string(),
                 schedule.content_id.to_string(),
-                serde_json::to_string(&schedule.platform)?,
+                schedule.platform.to_db_key(),
                 schedule.scheduled_for.to_rfc3339(),
-                serde_json::to_string(&schedule.status)?,
+                enum_to_str(&schedule.status)?,
                 schedule.created_at.to_rfc3339(),
             ],
         )?;
@@ -171,7 +185,8 @@ impl SqliteStorage {
                 created_at: row.get(5)?,
             })
         })?;
-        rows.collect::<rusqlite::Result<Vec<_>>>().map_err(Into::into)
+        rows.collect::<rusqlite::Result<Vec<_>>>()
+            .map_err(Into::into)
     }
 }
 
@@ -198,6 +213,7 @@ pub struct ScheduleRow {
 #[cfg(test)]
 mod tests {
     use super::*;
+    use postghost::{ContentFormat, Platform, ScheduleStatus};
 
     #[test]
     fn test_save_and_get_content() {
@@ -274,4 +290,38 @@ mod tests {
         assert_eq!(pending.len(), 1);
         assert_eq!(pending[0].content_id, content_id.to_string());
     }
+
+    #[test]
+    fn test_enum_round_trip() {
+        // Unit-variant enums: serde_json adds quotes, enum_to_str strips them.
+        let s = enum_to_str(&ScheduleStatus::Pending).unwrap();
+        assert_eq!(s, "pending");
+
+        let status: ScheduleStatus = str_to_enum("pending").unwrap();
+        assert_eq!(status, ScheduleStatus::Pending);
+    }
+
+    #[test]
+    fn test_platform_db_key_round_trip() {
+        // Platform::Other carries data — the generic enum_to_str/str_to_enum
+        // helpers corrupt it because serde_json serializes Other("x") as
+        // {"other":"x"}, not "other". Platform::to_db_key/from_db_key handles
+        // this with a dedicated "other:<name>" format.
+        for p in [
+            Platform::Twitter,
+            Platform::LinkedIn,
+            Platform::Instagram,
+            Platform::Blog,
+            Platform::Other("mastodon".to_string()),
+            Platform::Other("custom:with:colons".to_string()),
+        ] {
+            let key = p.to_db_key();
+            assert_eq!(
+                Platform::from_db_key(&key),
+                p,
+                "round-trip failed for {:?}",
+                p
+            );
+        }
+    }
 }
diff --git a/crates/postghost/src/platform.rs b/crates/postghost/src/platform.rs
index 0b5f70a..e94e19c 100644
--- a/crates/postghost/src/platform.rs
+++ b/crates/postghost/src/platform.rs
@@ -34,6 +34,36 @@ impl Platform {
     pub fn supports_threads(&self) -> bool {
         matches!(self, Platform::Twitter | Platform::Other(_))
     }
+
+    /// Canonical string key for database storage.
+    /// Unit variants use their serde name (e.g. `"twitter"`).
+    /// `Other` uses `"other:<value>"` so the payload survives round-trip.
+    pub fn to_db_key(&self) -> String {
+        match self {
+            Platform::Twitter => "twitter".to_string(),
+            Platform::LinkedIn => "linked_in".to_string(),
+            Platform::Instagram => "instagram".to_string(),
+            Platform::Blog => "blog".to_string(),
+            Platform::Other(name) => format!("other:{}", name),
+        }
+    }
+
+    /// Parse a database key back into a Platform.
+    pub fn from_db_key(s: &str) -> Self {
+        match s {
+            "twitter" => Platform::Twitter,
+            "linked_in" => Platform::LinkedIn,
+            "instagram" => Platform::Instagram,
+            "blog" => Platform::Blog,
+            other => {
+                if let Some(name) = other.strip_prefix("other:") {
+                    Platform::Other(name.to_string())
+                } else {
+                    Platform::Other(other.to_string())
+                }
+            }
+        }
+    }
 }
 
 /// Specification for how content should be formatted for a platform.