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[Design] Refresh visual system and theme style guide #142

Description

@hta218

Context

Naturélle needs a refreshed premium visual system before dev starts implementing the new theme direction. This task should build on the design audit and premium positioning task.

Goal

Create a clear visual system for Naturélle as a beauty / wellness / skincare / organic premium commerce Hydrogen theme.

Scope

Define the core visual design system:

  • Typography hierarchy for headings, body, captions, labels, product information, and editorial copy
  • Color palette with primary, secondary, background, surface, border, sale/error/success, and muted states
  • Button styles and states: primary, secondary, link, disabled, loading
  • Form/input styles: text fields, selects, checkboxes, quantity controls, validation states
  • Product card styles: image ratio, hover behavior, badges, pricing, vendor/title hierarchy, swatches
  • Section spacing rules for desktop/tablet/mobile
  • Header/footer visual treatment
  • Radius, shadow, border, and divider rules
  • Mobile visual rules and safe spacing

Deliverables

  • Figma style guide for Naturélle
  • Core component states for buttons, inputs, cards, badges, and navigation
  • Notes explaining why the system fits Naturélle's premium positioning
  • Before/after notes against the current design

Non-goals

  • Do not implement code in this task.
  • Do not redesign every page here; this defines the shared system used by follow-up page designs.

Acceptance criteria

  • Figma style guide link is added to this issue.
  • Typography, color, spacing, button, form, and product card styles are defined.
  • Desktop and mobile rules are covered.
  • Component states are included.
  • Design direction clearly supports Naturélle's positioning: soft premium beauty UX, ingredient/routine storytelling, trust/reviews, and subscription-ready PDP.
  • A short handoff summary is posted as an issue comment.

Metadata

  • Theme: Naturélle
  • Track: Theme Refresh
  • Priority: High
  • Milestone: July-2026

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enhancementNew feature or request

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