diff --git a/install.ps1 b/install.ps1
index 619e619..4164468 100644
--- a/install.ps1
+++ b/install.ps1
@@ -98,6 +98,9 @@ Check "murmurflow setup (the model download)"
 Say "Registering the listener to start at logon"
 & $mf install
 Check "murmurflow install"
+# `install` sets up and starts nothing (the same verb as zyx and agent-office); `on` starts it.
+& $mf on
+Check "murmurflow on"
 
 Write-Host ""
 Say "Done. Open a NEW terminal and run: murmurflow doctor"
diff --git a/murmurflow/cli.py b/murmurflow/cli.py
index ad1a5bb..8d7b3d2 100644
--- a/murmurflow/cli.py
+++ b/murmurflow/cli.py
@@ -423,7 +423,7 @@ def _doctor(*, verbs: bool = False) -> int:
                     if warm
                     else f"{why} — every clip pays the model load again, on the weaker cold path"
                 ),
-                "murmurflow install   (the listener starts and keeps it warm)",
+                "murmurflow on   (the listener starts and keeps it warm)",
             )
         )
     rows.append(
@@ -480,7 +480,7 @@ def _doctor(*, verbs: bool = False) -> int:
                 else f"{len(live)} AT ONCE ({', '.join(str(pid) for pid in live)}) "
                 "— every sentence is typed twice"
             ),
-            "murmurflow uninstall, then murmurflow install",
+            "murmurflow off, then murmurflow on",
         )
     )
     # A murmurflow-only count reads "listeners: 1 [OK]" on a Mac where a SECOND program holds the