diff --git a/README.md b/README.md
index 1907272..216a601 100644
--- a/README.md
+++ b/README.md
@@ -16,9 +16,9 @@ Python SDK/CLI for Truffle devices.
 - schedule parsing: `truffile/truffile/schedule.py`
 - deploy planning + builder flow: `truffile/truffile/deploy/builder.py`
 - generated TruffleOS protos vendored in: `truffile/truffle/`
-- examples:
-  - `truffile/example-apps/kalshi`
-  - `truffile/example-apps/reddit`
+- app store examples:
+  - `truffile/app-store/kalshi`
+  - `truffile/app-store/reddit`
 
 `truffile.yaml` defines:
 - metadata (`name`, `description`, `type`)
@@ -93,3 +93,14 @@ Refresh vendored protos from firmware repo:
 ```bash
 ./scripts/sync_protos.sh
 ```
+
+## Contributors
+
+Contributors are welcome to submit apps to the Truffle App Store.
+
+To submit:
+- open a PR with your app under the `app-store/` folder
+- include a screen recording of your app in action
+
+The Truffle team will deploy accepted apps to the App Store for everyone with Truffle to use and your name will be featured there!
+There may be small changes needed to make the app run optimally, but most features and the credit will remain yours.
diff --git a/example-apps/kalshi/bg_worker.py b/app-store/kalshi/bg_worker.py
similarity index 100%
rename from example-apps/kalshi/bg_worker.py
rename to app-store/kalshi/bg_worker.py
diff --git a/example-apps/kalshi/client.py b/app-store/kalshi/client.py
similarity index 100%
rename from example-apps/kalshi/client.py
rename to app-store/kalshi/client.py
diff --git a/example-apps/kalshi/config.py b/app-store/kalshi/config.py
similarity index 100%
rename from example-apps/kalshi/config.py
rename to app-store/kalshi/config.py
diff --git a/example-apps/kalshi/icon.png b/app-store/kalshi/icon.png
similarity index 100%
rename from example-apps/kalshi/icon.png
rename to app-store/kalshi/icon.png
diff --git a/example-apps/kalshi/kalshi_background.py b/app-store/kalshi/kalshi_background.py
similarity index 100%
rename from example-apps/kalshi/kalshi_background.py
rename to app-store/kalshi/kalshi_background.py
diff --git a/example-apps/kalshi/kalshi_foreground.py b/app-store/kalshi/kalshi_foreground.py
similarity index 100%
rename from example-apps/kalshi/kalshi_foreground.py
rename to app-store/kalshi/kalshi_foreground.py
diff --git a/example-apps/kalshi/truffile.yaml b/app-store/kalshi/truffile.yaml
similarity index 88%
rename from example-apps/kalshi/truffile.yaml
rename to app-store/kalshi/truffile.yaml
index fb81377..0ba443a 100644
--- a/example-apps/kalshi/truffile.yaml
+++ b/app-store/kalshi/truffile.yaml
@@ -39,14 +39,6 @@ metadata:
           REPLACE_WITH_KALSHI_PRIVATE_KEY_PEM
 
 steps:
-  # - name: Welcome
-  #   type: welcome
-  #   content: |
-  #     Welcome to Kalshi for Truffle.
-
-  #     This app lets your Truffle trade prediction markets, monitor
-  #     positions, and get alerts on price changes and settlements.
-
   - name: Install dependencies
     type: bash
     run: |
diff --git a/example-apps/reddit/icon.png b/app-store/reddit/icon.png
similarity index 100%
rename from example-apps/reddit/icon.png
rename to app-store/reddit/icon.png
diff --git a/example-apps/reddit/old.png b/app-store/reddit/old.png
similarity index 100%
rename from example-apps/reddit/old.png
rename to app-store/reddit/old.png
diff --git a/example-apps/reddit/reddit.py b/app-store/reddit/reddit.py
similarity index 100%
rename from example-apps/reddit/reddit.py
rename to app-store/reddit/reddit.py
diff --git a/example-apps/reddit/truffile.yaml b/app-store/reddit/truffile.yaml
similarity index 76%
rename from example-apps/reddit/truffile.yaml
rename to app-store/reddit/truffile.yaml
index 1838adc..1a1116c 100644
--- a/example-apps/reddit/truffile.yaml
+++ b/app-store/reddit/truffile.yaml
@@ -24,12 +24,6 @@ metadata:
           daily_window: "00:00-23:59"
   icon_file: ./icon.png  
 steps:
-  # - name: Reddit Setup
-  #   type: welcome
-  #   content: |
-  #     The Reddit app will allow your Truffle to post relevant content from Reddit on your feed.
-  #     You can customize which subreddits to follow in the configuration step.
-  #     Please use this app in accordance with Reddit's terms of service.
   - name: Install dependencies
     type: bash
     run: |