diff --git a/__tests__/mapLink.test.ts b/__tests__/mapLink.test.ts
new file mode 100644
index 0000000..c020826
--- /dev/null
+++ b/__tests__/mapLink.test.ts
@@ -0,0 +1,43 @@
+/**
+ * @format
+ */
+
+import {mapUrl} from '../src/map/mapLink';
+
+test('a location with nothing to point at gets no link', () => {
+  expect(mapUrl(null)).toBeNull();
+  expect(mapUrl(undefined)).toBeNull();
+  expect(mapUrl({})).toBeNull();
+  expect(mapUrl({address: '   '})).toBeNull();
+});
+
+test('coordinates drop a pin labelled with the address', () => {
+  expect(
+    mapUrl({address: 'Plaça de Catalunya', latitude: 41.3874, longitude: 2.17}),
+  ).toBe('geo:41.3874,2.17?q=41.3874%2C2.17(Pla%C3%A7a%20de%20Catalunya)');
+});
+
+test('coordinates alone still point somewhere', () => {
+  expect(mapUrl({latitude: 41.3874, longitude: 2.17})).toBe(
+    'geo:41.3874,2.17?q=41.3874%2C2.17',
+  );
+});
+
+test('an address without coordinates is left for the map app to geocode', () => {
+  expect(mapUrl({address: '10 Downing St, London'})).toBe(
+    'geo:0,0?q=10%20Downing%20St%2C%20London',
+  );
+});
+
+test('half a coordinate pair is no coordinate pair', () => {
+  expect(mapUrl({address: 'Somewhere', latitude: 41.3874})).toBe(
+    'geo:0,0?q=Somewhere',
+  );
+  expect(
+    mapUrl({address: 'Somewhere', latitude: Number.NaN, longitude: 2.17}),
+  ).toBe('geo:0,0?q=Somewhere');
+});
+
+test('a null island location is a real place, not a missing one', () => {
+  expect(mapUrl({latitude: 0, longitude: 0})).toBe('geo:0,0?q=0%2C0');
+});
diff --git a/src/map/ElementDetailScreen.tsx b/src/map/ElementDetailScreen.tsx
index 99a28e4..cac8e8a 100644
--- a/src/map/ElementDetailScreen.tsx
+++ b/src/map/ElementDetailScreen.tsx
@@ -22,6 +22,7 @@ import {photoImageSource} from '../photos/photoImageSource';
 import type {Theme} from '../theme/colors';
 import {useTheme} from '../theme/useTheme';
 import {formatSchedule} from './formatSchedule';
+import {mapUrl, webMapUrl} from './mapLink';
 import {metadataRows} from './metadataRows';
 
 type Props = NativeStackScreenProps<RootStackParamList, 'ElementDetail'>;
@@ -119,7 +120,7 @@ function ModalContents({
             ) : null}
             <View style={styles.heroBody}>
               {element.location?.address ? (
-                <Text style={styles.subtitle}>{element.location.address}</Text>
+                <LocationLine location={element.location} />
               ) : null}
               {element.completed ? (
                 // Neutral, with a tick doing the work the green used to: status
@@ -255,6 +256,47 @@ function ModalContents({
   );
 }
 
+// The address, tappable: it hands the place to whichever map app the phone has
+// rather than picking one for the user. Styled as a link — underlined, not hue
+// alone — because a line of grey subtitle text gives no hint it does anything.
+function LocationLine({
+  location,
+}: {
+  location: NonNullable<ElementDetail['location']>;
+}) {
+  const theme = useTheme();
+  const styles = useMemo(() => makeStyles(theme), [theme]);
+  const url = mapUrl(location);
+
+  if (!url) {
+    return <Text style={styles.subtitle}>{location.address}</Text>;
+  }
+
+  return (
+    <Pressable
+      accessibilityRole="link"
+      accessibilityLabel={`Open ${location.address} in a map app`}
+      hitSlop={8}
+      onPress={() => openMap(url, webMapUrl(location))}
+      style={({pressed}) => pressed && styles.linkPressed}>
+      <Text style={[styles.subtitle, styles.subtitleLink]}>
+        {location.address}
+      </Text>
+    </Pressable>
+  );
+}
+
+// `geo:` is the whole point — it's what makes Android offer the chooser — but a
+// phone with no map app installed has nothing to hand it to, and openURL
+// rejects. Fall back to a web map there rather than surfacing a failure.
+async function openMap(url: string, fallback: string | null) {
+  try {
+    await Linking.openURL(url);
+  } catch {
+    if (fallback) await Linking.openURL(fallback).catch(() => {});
+  }
+}
+
 function Section({
   title,
   children,
@@ -344,6 +386,11 @@ const makeStyles = (theme: Theme) =>
       fontSize: 13,
       color: theme.muted,
     },
+    subtitleLink: {
+      color: theme.accentText,
+      textDecorationLine: 'underline',
+      textDecorationColor: theme.accentText,
+    },
     completedTag: {
       alignSelf: 'flex-start',
       backgroundColor: theme.lineFill,
diff --git a/src/map/mapLink.ts b/src/map/mapLink.ts
new file mode 100644
index 0000000..8058fd4
--- /dev/null
+++ b/src/map/mapLink.ts
@@ -0,0 +1,56 @@
+// Build the URL that hands an element's location to whatever map app the phone
+// has. A `geo:` URI is deliberately vendor-neutral: Android resolves it through
+// the system chooser, so Google Maps, Organic Maps, and anything else installed
+// all get a turn, rather than us hard-coding one of them.
+
+export type LinkableLocation = {
+  address?: string | null;
+  latitude?: number | null;
+  longitude?: number | null;
+};
+
+export function mapUrl(
+  location: LinkableLocation | null | undefined,
+): string | null {
+  if (!location) return null;
+  const address = location.address?.trim();
+  const {latitude, longitude} = location;
+
+  if (isCoordinate(latitude) && isCoordinate(longitude)) {
+    // The coordinates ride along twice: bare in the scheme so an app that
+    // ignores the query still lands in the right place, and inside `q` so the
+    // ones that honour it drop a labelled pin instead of only centring there.
+    const query = address
+      ? `${latitude},${longitude}(${address})`
+      : `${latitude},${longitude}`;
+    return `geo:${latitude},${longitude}?q=${encodeURIComponent(query)}`;
+  }
+
+  // No coordinates — let the map app geocode the address itself. `0,0` is the
+  // documented placeholder for a search-only geo URI.
+  if (address) return `geo:0,0?q=${encodeURIComponent(address)}`;
+
+  return null;
+}
+
+// Where to go when the phone has no app registered for `geo:` at all — a plain
+// web map, which the browser can always take. Vendor-specific by necessity;
+// it's the fallback, never the first choice.
+export function webMapUrl(
+  location: LinkableLocation | null | undefined,
+): string | null {
+  if (!location) return null;
+  const address = location.address?.trim();
+  const {latitude, longitude} = location;
+
+  const query =
+    isCoordinate(latitude) && isCoordinate(longitude)
+      ? `${latitude},${longitude}`
+      : address;
+  if (!query) return null;
+  return `https://www.google.com/maps/search/?api=1&query=${encodeURIComponent(query)}`;
+}
+
+function isCoordinate(value: number | null | undefined): value is number {
+  return typeof value === 'number' && Number.isFinite(value);
+}