coldshot.example.toml

# coldshot — outreach strategy config
# Copy to coldshot.toml and customize for your product.
#
#   cp coldshot.example.toml coldshot.toml

[sender]
name = "Your Name"
closing = "Open to a quick chat?"    # CTA before your name in the email

[product]
name = "Acme"
pitch = "a developer tool that does X for Y teams"
qualifier = "Only say YES if you have high confidence that their product would benefit from X."

[targeting]
# Criteria the AI uses to pick the right person at a company.
scoring = [
    "Target the most senior technical person who still makes hands-on decisions.",
    "Skip pure executives whose LinkedIn is all strategy and ROI — find who actually builds.",
    "Go down the org chart until you find a Director+ who codes.",
    "Prefer minimal LinkedIn activity over polished thought leaders. Builders are too busy building to post.",
]

[research]
# Pain point areas to investigate when researching a company.
focus = [
    "Challenges with monitoring and debugging in production",
    "Difficulties scaling their core product",
    "Cost optimization concerns",
    "Tooling gaps across engineering teams",
]

[discovery]
# Sumble API filters for finding companies.
technologies = ["React", "Node.js", "Python"]
min_employees = 50
max_employees = 500