Research Variables/Data

[RayWLMo]

Potential Variables

Ticket Types

Demographic	Age	Price differential
Adult	16+	100%
Young Adult	12 - 15	86% - 95%
Child	2 - 11	75% - 86%
Infant	0 - 2	12% - 31%

Flight booking details

• Return/One way
• Departure date
• Return date (if return trip)
• Cabin class
  • Economy
  • Premium economy
  • Busineess
  • First class

Passenger details

• First name
• Last name
• Phone number (if primary booker)
• Email (if primary booker)
• Frequent flyer
• Date of Birth
• Passport number

Flight specific details

• Aircraft model (e.g. A350, 747)
• Flight coe
• Terminal number
• Boarding gate
• Seat number (row)
• Seat letter (Where in row e.g. 23A)

Additional purchases

• Extra check-in luggage
• Lounge access

[RayWLMo]