diff --git a/.gitignore b/.gitignore
index 110cdddb..23a50284 100644
--- a/.gitignore
+++ b/.gitignore
@@ -33,3 +33,6 @@ npm-debug.log*
 
 # Build artifacts
 *.tsbuildinfo
+
+# Local Discord brand / promo assets not yet ready to publish
+assets/discord-*.png