diff --git a/custom_components/hacs/update.py b/custom_components/hacs/update.py
index ec4014302db..65526b132a3 100644
--- a/custom_components/hacs/update.py
+++ b/custom_components/hacs/update.py
@@ -76,6 +76,12 @@ def entity_picture(self) -> str | None:
         ):
             return None
 
+        if "brands" in self.hass.config.components:
+            # Home Assistant 2026.3+ proxies brand images locally, which also serves
+            # the assets custom integrations ship in their own brand/ directory.
+            # The frontend adds the required access token to /api/brands/ paths.
+            return f"/api/brands/integration/{self.repository.data.domain}/icon.png"
+
         return f"https://brands.home-assistant.io/_/{self.repository.data.domain}/icon.png"
 
     async def async_install(self, version: str | None, backup: bool, **kwargs: Any) -> None:
diff --git a/tests/snapshots/api-usage/tests/test_updatetest-update-entity-picture-brands-proxy-hacs-test-org-integration-basic.json b/tests/snapshots/api-usage/tests/test_updatetest-update-entity-picture-brands-proxy-hacs-test-org-integration-basic.json
new file mode 100644
index 00000000000..c28939ca8e9
--- /dev/null
+++ b/tests/snapshots/api-usage/tests/test_updatetest-update-entity-picture-brands-proxy-hacs-test-org-integration-basic.json
@@ -0,0 +1,17 @@
+{
+    "tests/test_update.py::test_update_entity_picture[brands_proxy-hacs-test-org/integration-basic]": {
+        "https://api.github.com/repos/hacs/integration": 1,
+        "https://api.github.com/repos/hacs/integration/contents/custom_components/hacs/manifest.json": 1,
+        "https://api.github.com/repos/hacs/integration/contents/hacs.json": 1,
+        "https://api.github.com/repos/hacs/integration/git/trees/main": 1,
+        "https://api.github.com/repos/hacs/integration/releases": 1,
+        "https://data-v2.hacs.xyz/appdaemon/data.json": 1,
+        "https://data-v2.hacs.xyz/critical/data.json": 1,
+        "https://data-v2.hacs.xyz/integration/data.json": 1,
+        "https://data-v2.hacs.xyz/plugin/data.json": 1,
+        "https://data-v2.hacs.xyz/python_script/data.json": 1,
+        "https://data-v2.hacs.xyz/removed/data.json": 1,
+        "https://data-v2.hacs.xyz/template/data.json": 1,
+        "https://data-v2.hacs.xyz/theme/data.json": 1
+    }
+}
\ No newline at end of file
diff --git a/tests/snapshots/api-usage/tests/test_updatetest-update-entity-picture-cdn-hacs-test-org-integration-basic.json b/tests/snapshots/api-usage/tests/test_updatetest-update-entity-picture-cdn-hacs-test-org-integration-basic.json
new file mode 100644
index 00000000000..29ede252dc1
--- /dev/null
+++ b/tests/snapshots/api-usage/tests/test_updatetest-update-entity-picture-cdn-hacs-test-org-integration-basic.json
@@ -0,0 +1,17 @@
+{
+    "tests/test_update.py::test_update_entity_picture[cdn-hacs-test-org/integration-basic]": {
+        "https://api.github.com/repos/hacs/integration": 1,
+        "https://api.github.com/repos/hacs/integration/contents/custom_components/hacs/manifest.json": 1,
+        "https://api.github.com/repos/hacs/integration/contents/hacs.json": 1,
+        "https://api.github.com/repos/hacs/integration/git/trees/main": 1,
+        "https://api.github.com/repos/hacs/integration/releases": 1,
+        "https://data-v2.hacs.xyz/appdaemon/data.json": 1,
+        "https://data-v2.hacs.xyz/critical/data.json": 1,
+        "https://data-v2.hacs.xyz/integration/data.json": 1,
+        "https://data-v2.hacs.xyz/plugin/data.json": 1,
+        "https://data-v2.hacs.xyz/python_script/data.json": 1,
+        "https://data-v2.hacs.xyz/removed/data.json": 1,
+        "https://data-v2.hacs.xyz/template/data.json": 1,
+        "https://data-v2.hacs.xyz/theme/data.json": 1
+    }
+}
\ No newline at end of file
diff --git a/tests/test_update.py b/tests/test_update.py
index 7896ca107d5..8261f58f342 100644
--- a/tests/test_update.py
+++ b/tests/test_update.py
@@ -10,6 +10,7 @@
 import pytest
 
 from custom_components.hacs.const import DOMAIN
+from custom_components.hacs.enums import HacsCategory
 
 from tests.common import (
     CategoryTestData,
@@ -96,3 +97,40 @@ async def test_update_entity_state(
                         "updated_state": updated_state}),
         f"{category_test_data['repository']}/test_update_entity_state.json",
     )
+
+
+@pytest.mark.parametrize(
+    "category_test_data",
+    category_test_data_parametrized(categories=[HacsCategory.INTEGRATION]),
+)
+@pytest.mark.parametrize("brands_loaded", [False, True], ids=["cdn", "brands_proxy"])
+async def test_update_entity_picture(
+    hass: HomeAssistant,
+    setup_integration: Generator,
+    category_test_data: CategoryTestData,
+    brands_loaded: bool,
+):
+    """Test the entity picture follows the availability of the brands proxy."""
+    hacs = get_hacs(hass)
+    repo = hacs.repositories.get_by_full_name(category_test_data["repository"])
+
+    assert repo is not None
+
+    repo.data.installed = True
+    repo.data.installed_version = category_test_data["version_base"]
+
+    if brands_loaded:
+        hass.config.components.add("brands")
+
+    await hass.config_entries.async_reload(hacs.configuration.config_entry.entry_id)
+    await hass.async_block_till_done()
+
+    er = async_get_entity_registry(hass)
+    entity_id = er.async_get_entity_id("update", DOMAIN, repo.data.id)
+    state = hass.states.get(entity_id)
+
+    assert state.attributes["entity_picture"] == (
+        f"/api/brands/integration/{repo.data.domain}/icon.png"
+        if brands_loaded
+        else f"https://brands.home-assistant.io/_/{repo.data.domain}/icon.png"
+    )