PDR-004: Upgrade Quiz into Match-Score Guided Discovery Funnel

[kas1987]

Objective

Turn the existing Find Yours quiz into an intelligent guided discovery funnel with visible match percentages, explanation logic, recommended characters, and inquiry handoff.

Current state

quiz.html currently asks 5 questions and scores answers against six body families, then chooses matching live characters from the winning family.

Scope

• Show ranked family scores, not just a single result.
• Explain why the user matched the winning family using answer-derived reasoning.
• Recommend 3 characters with roles: best match, more natural, more dramatic / easier handling where possible.
• Add actions: Compare these 3, Browse family, Ask concierge.
• Persist quiz result in localStorage or URL param for contact prefill.
• Add analytics event hooks for quiz start, step complete, result, CTA click.

Acceptance criteria

• Result page shows at least top 3 family scores.
• Recommended characters include explanation text, not just cards.
• Contact handoff includes quiz result summary.
• User can retake quiz and compare recommended bodies.
• Existing quiz still works when some families have no live characters.

Dependencies

• quiz.html
• assets/site.js
• PDR-003 for compare integration preferred

Suggested owner agent

Cartographer

PDR package

Package this as PDR-004-quiz-match-score-funnel.md.