diff --git a/CHANGELOG.md b/CHANGELOG.md
index ec06a82..afa556f 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -7,17 +7,26 @@ and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0
 
 ## [Unreleased]
 
-## [0.2.1](https://github.com/mag1cfrog/arrow-tiberius/compare/v0.2.0...v0.2.1) - 2026-07-21
+## [0.3.0](https://github.com/mag1cfrog/arrow-sql-server/compare/v0.2.1...v0.3.0) - 2026-08-01
+
+### Changed
+
+- rename the package from `arrow-tiberius` to `arrow-sql-server` and the Rust import from `arrow_tiberius` to `arrow_sql_server`
+- rename project-owned tracing, environment, SQL object, Docker, test, and benchmark namespaces to Arrow SQL Server forms
+- require consumers to update Cargo dependencies and Rust imports directly; no compatibility package, alias, or re-export is provided
+- keep existing `arrow-tiberius` releases available on crates.io as historical versions while new releases continue as `arrow-sql-server`
+
+## [0.2.1](https://github.com/mag1cfrog/arrow-sql-server/compare/v0.2.0...v0.2.1) - 2026-07-21
 
 ### Added
 
-- expose detailed SQL Server bulk finalization tracing ([#183](https://github.com/mag1cfrog/arrow-tiberius/pull/183))
+- expose detailed SQL Server bulk finalization tracing ([#183](https://github.com/mag1cfrog/arrow-sql-server/pull/183))
 
 ### Other
 
-- refresh public docs for 0.2 profiles ([#181](https://github.com/mag1cfrog/arrow-tiberius/pull/181))
+- refresh public docs for 0.2 profiles ([#181](https://github.com/mag1cfrog/arrow-sql-server/pull/181))
 
-## [0.2.0](https://github.com/mag1cfrog/arrow-tiberius/compare/v0.1.6...v0.2.0) - 2026-07-07
+## [0.2.0](https://github.com/mag1cfrog/arrow-sql-server/compare/v0.1.6...v0.2.0) - 2026-07-07
 
 ### Added
 
@@ -31,13 +40,13 @@ and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0
 - *(ci)* run release-plz with a Rust toolchain compatible with semver checks
 - *(write)* allow DirectRawBulk to write non-null Arrow timestamps as SQL Server datetime
 
-## [0.1.6](https://github.com/mag1cfrog/arrow-tiberius/compare/v0.1.5...v0.1.6) - 2026-07-04
+## [0.1.6](https://github.com/mag1cfrog/arrow-sql-server/compare/v0.1.5...v0.1.6) - 2026-07-04
 
 ### Added
 
 - *(write)* support target-aware timestamp writes for datetime types
 
-## [0.1.5](https://github.com/mag1cfrog/arrow-tiberius/compare/v0.1.4...v0.1.5) - 2026-07-03
+## [0.1.5](https://github.com/mag1cfrog/arrow-sql-server/compare/v0.1.4...v0.1.5) - 2026-07-03
 
 ### Fixed
 
diff --git a/Cargo.toml b/Cargo.toml
index 03bed9c..8fd3b7f 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -13,13 +13,14 @@ panic = "deny"
 
 [package]
 name = "arrow-sql-server"
-version = "0.2.1"
+version = "0.3.0"
 edition = "2024"
 rust-version = "1.88"
 license = "Apache-2.0"
-repository = "https://github.com/mag1cfrog/arrow-tiberius"
-documentation = "https://docs.rs/arrow-tiberius"
-description = "Apache Arrow and SQL Server bridge through Tiberius"
+repository = "https://github.com/mag1cfrog/arrow-sql-server"
+documentation = "https://docs.rs/arrow-sql-server"
+homepage = "https://github.com/mag1cfrog/arrow-sql-server"
+description = "High-performance Apache Arrow RecordBatch bulk writer for Microsoft SQL Server."
 readme = "README.md"
 keywords = ["arrow", "sql-server", "tiberius", "tds"]
 categories = ["database"]
diff --git a/README.md b/README.md
index 32f512f..26cc8cb 100644
--- a/README.md
+++ b/README.md
@@ -1,11 +1,11 @@
-# arrow-tiberius
+# Arrow SQL Server
 
-[![Crates.io](https://img.shields.io/crates/v/arrow-tiberius.svg)](https://crates.io/crates/arrow-tiberius)
-[![Docs.rs](https://docs.rs/arrow-tiberius/badge.svg)](https://docs.rs/arrow-tiberius)
+[![Crates.io](https://img.shields.io/crates/v/arrow-sql-server.svg)](https://crates.io/crates/arrow-sql-server)
+[![Docs.rs](https://docs.rs/arrow-sql-server/badge.svg)](https://docs.rs/arrow-sql-server)
 [![License](https://img.shields.io/badge/license-Apache--2.0-blue.svg)](LICENSE)
 
-`arrow-tiberius` bridges Apache Arrow and Microsoft SQL Server through the
-Tiberius TDS driver.
+Arrow SQL Server is a high-performance Apache Arrow `RecordBatch` bulk writer
+for Microsoft SQL Server, built on the Tiberius TDS driver.
 
 The current API focuses on Arrow-to-SQL Server writes:
 
@@ -21,7 +21,7 @@ SQL Server-to-Arrow reads are reserved for a later release.
 
 ```toml
 [dependencies]
-arrow-tiberius = "0.2"
+arrow-sql-server = "0.3"
 ```
 
 ## Quick Start
@@ -30,12 +30,12 @@ Plan an Arrow schema and render SQL Server DDL:
 
 ```rust
 use arrow_schema::{DataType, Field, Schema};
-use arrow_tiberius::{
+use arrow_sql_server::{
     CompatibilityLevel, MssqlProfile, MssqlVersion, PlanOptions, TableName,
     create_table_sql_from_mappings,
 };
 
-fn main() -> arrow_tiberius::Result<()> {
+fn main() -> arrow_sql_server::Result<()> {
     let schema = Schema::new(vec![
         Field::new("id", DataType::Int64, false),
         Field::new("name", DataType::Utf8, true),
@@ -59,7 +59,7 @@ Write a batch to an existing SQL Server table:
 
 ```rust
 use arrow_array::RecordBatch;
-use arrow_tiberius::{
+use arrow_sql_server::{
     CompatibilityLevel, MssqlProfile, MssqlVersion, PlanOptions, TableName,
     WriteBackend, WriteOptions, connect_mssql_client_from_ado_string,
 };
@@ -67,7 +67,7 @@ use arrow_tiberius::{
 async fn write_batch(
     connection_string: &str,
     batch: &RecordBatch,
-) -> arrow_tiberius::Result<()> {
+) -> arrow_sql_server::Result<()> {
     let mut client = connect_mssql_client_from_ado_string(connection_string).await?;
     let profile = MssqlProfile::new(
         MssqlVersion::SqlServer2022,
@@ -130,7 +130,7 @@ parity tests.
 
 ## Observability
 
-`arrow-tiberius` emits structured spans and events through `tracing` for schema
+Arrow SQL Server emits structured spans and events through `tracing` for schema
 planning, writer initialization, batch writes, direct raw backend summaries,
 and writer finish. It never installs a subscriber.
 
@@ -169,7 +169,7 @@ Choose the `MssqlProfile` that matches the SQL Server version and database
 compatibility level you plan to write against:
 
 ```rust
-use arrow_tiberius::{CompatibilityLevel, MssqlProfile, MssqlVersion};
+use arrow_sql_server::{CompatibilityLevel, MssqlProfile, MssqlVersion};
 
 let profile = MssqlProfile::new(
     MssqlVersion::SqlServer2022,
@@ -183,7 +183,7 @@ version/compatibility-level pairs. Legacy convenience constructors such as
 `MssqlProfile::sql_server_2017_compat_100()` remain available for callers that
 target those exact environments.
 
-`arrow-tiberius` depends on the published `tiberius-raw-bulk` package as the
+Arrow SQL Server depends on the published `tiberius-raw-bulk` package as the
 crate name `tiberius` and owns that compatibility boundary internally:
 
 ```toml
@@ -194,7 +194,7 @@ tiberius = { package = "tiberius-raw-bulk", version = "=0.12.3-raw-bulk.15", def
 ] }
 ```
 
-Downstream crates should normally depend only on `arrow-tiberius` and construct
+Downstream crates should normally depend only on `arrow-sql-server` and construct
 SQL Server clients through `connect_mssql_client_from_ado_string` or
 `ConnectedMssqlClient`.
 
diff --git a/docs/README.md b/docs/README.md
index a2a5daf..22f65b5 100644
--- a/docs/README.md
+++ b/docs/README.md
@@ -1,7 +1,7 @@
 # Documentation
 
 This directory contains maintained user and maintainer documentation for
-`arrow-tiberius`.
+Arrow SQL Server.
 
 ## User Guides
 
diff --git a/docs/observability.md b/docs/observability.md
index f790cc3..a14b7be 100644
--- a/docs/observability.md
+++ b/docs/observability.md
@@ -1,10 +1,10 @@
 # Observability
 
-This document describes the `arrow-tiberius` tracing contract for applications
+This document describes the Arrow SQL Server tracing contract for applications
 that plan Arrow schemas, write Arrow `RecordBatch` values to SQL Server, or wrap
 those writes inside a higher-level workflow.
 
-`arrow-tiberius` emits spans and events through the [`tracing`] crate. It does
+Arrow SQL Server emits spans and events through the [`tracing`] crate. It does
 not install a global subscriber, choose an output sink, configure filters, or
 send telemetry to a vendor. Applications own subscriber setup and decide where
 events go.
@@ -14,7 +14,7 @@ events go.
 ## Subscriber Ownership
 
 Library code only emits telemetry. It is silent unless the application has a
-subscriber installed by the time `arrow-tiberius` code runs.
+subscriber installed by the time Arrow SQL Server code runs.
 
 For a small application or test, one possible setup is:
 
@@ -39,7 +39,7 @@ fn init_tracing_for_example() {
 Production applications should choose their own subscriber, filter policy, and
 export pipeline. For example, a service might send `tracing` data through an
 OpenTelemetry layer to Grafana, Datadog, or another backend. That setup belongs
-to the application, not to `arrow-tiberius`.
+to the application, not to Arrow SQL Server.
 
 ## Target And Levels
 
@@ -59,7 +59,7 @@ tiberius_raw_bulk::protocol
 That protocol target covers lower-level phases such as connection setup, TLS
 negotiation, login, bulk-load protocol operations, packet write summaries,
 server token summaries, and SQL Browser named-instance resolution. It is emitted
-by `tiberius-raw-bulk`, not re-wrapped by `arrow-tiberius`.
+by `tiberius-raw-bulk`, not re-wrapped by Arrow SQL Server.
 
 Recommended filters:
 
@@ -118,7 +118,7 @@ table, or column names.
 
 ## Redaction Contract
 
-`arrow-tiberius` tracing does not emit:
+Arrow SQL Server tracing does not emit:
 
 - SQL Server connection strings.
 - Passwords, access tokens, or authentication material.
@@ -142,7 +142,7 @@ paths, not default end-user output.
 ## Downstream Workflow Spans
 
 Applications should add workflow, source, and output context outside
-`arrow-tiberius`. The crate cannot know job ids, source aliases, retry ids,
+Arrow SQL Server. The crate cannot know job ids, source aliases, retry ids,
 or orchestrator output names.
 
 Use a parent span around writer calls:
@@ -194,13 +194,13 @@ semantics.
 
 When a workflow writes multiple outputs, create one parent span per output or
 per logical workflow step. Keep source-specific context in the application span
-or its fields rather than expecting `arrow-tiberius` to infer it.
+or its fields rather than expecting Arrow SQL Server to infer it.
 
 ## Known Gaps
 
-- `arrow-tiberius` does not install a subscriber or exporter.
-- `arrow-tiberius` does not emit row-level telemetry.
-- `arrow-tiberius` does not emit raw packet bytes, raw row payload bytes, or
+- Arrow SQL Server does not install a subscriber or exporter.
+- Arrow SQL Server does not emit row-level telemetry.
+- Arrow SQL Server does not emit raw packet bytes, raw row payload bytes, or
   arbitrary SQL text.
 - Direct raw writer events report safe row and byte summaries. Lower-level
   packet summaries are emitted by `tiberius-raw-bulk` protocol tracing.
diff --git a/docs/type-mapping.md b/docs/type-mapping.md
index a05970f..4203a7d 100644
--- a/docs/type-mapping.md
+++ b/docs/type-mapping.md
@@ -1,7 +1,7 @@
 # Arrow to SQL Server Type Mapping
 
 This page documents the current Arrow-to-SQL Server planning surface for
-`arrow-tiberius`.
+Arrow SQL Server.
 
 The direct raw writer is the primary optimized writer. The baseline writer is
 still supported as a compatibility and reference path. The tables below show
diff --git a/src/error.rs b/src/error.rs
index 53f4262..bb32b87 100644
--- a/src/error.rs
+++ b/src/error.rs
@@ -1,4 +1,4 @@
-//! Error types for `arrow-tiberius`.
+//! Error types for Arrow SQL Server.
 
 use std::fmt::{self, Write as _};
 
@@ -109,7 +109,7 @@ impl<'a> ErrorInfo<'a> {
     }
 }
 
-/// Error type for `arrow-tiberius` operations.
+/// Error type for Arrow SQL Server operations.
 #[derive(Debug, Snafu)]
 #[non_exhaustive]
 pub enum Error {
diff --git a/src/lib.rs b/src/lib.rs
index c1f46f3..882e956 100644
--- a/src/lib.rs
+++ b/src/lib.rs
@@ -1,6 +1,6 @@
-//! Apache Arrow and SQL Server bridge through Tiberius.
+//! High-performance Apache Arrow `RecordBatch` bulk writer for Microsoft SQL Server.
 //!
-//! `arrow-tiberius` bridges Apache Arrow and Microsoft SQL Server through the
+//! Arrow SQL Server bridges Apache Arrow and Microsoft SQL Server through the
 //! Tiberius TDS driver. The crate is designed around a bidirectional boundary:
 //! Arrow schemas and [`RecordBatch`] values can be planned and written to SQL
 //! Server, and future read-side APIs can map SQL Server metadata and rows back
@@ -100,7 +100,7 @@
 //!
 //! ```toml
 //! [dependencies]
-//! arrow-tiberius = "0.2"
+//! arrow-sql-server = "0.3"
 //! ```
 //!
 //! Depending on upstream `tiberius` separately creates a distinct crate type and
@@ -118,10 +118,10 @@
 //!
 //! # More Documentation
 //!
-//! - [Arrow to SQL Server Type Mapping](https://github.com/mag1cfrog/arrow-tiberius/blob/main/docs/type-mapping.md)
-//! - [Observability](https://github.com/mag1cfrog/arrow-tiberius/blob/main/docs/observability.md)
-//! - [Integration Tests](https://github.com/mag1cfrog/arrow-tiberius/blob/main/docs/integration-tests.md)
-//! - [Writer Benchmarks](https://github.com/mag1cfrog/arrow-tiberius/blob/main/docs/benchmarks.md)
+//! - [Arrow to SQL Server Type Mapping](https://github.com/mag1cfrog/arrow-sql-server/blob/main/docs/type-mapping.md)
+//! - [Observability](https://github.com/mag1cfrog/arrow-sql-server/blob/main/docs/observability.md)
+//! - [Integration Tests](https://github.com/mag1cfrog/arrow-sql-server/blob/main/docs/integration-tests.md)
+//! - [Writer Benchmarks](https://github.com/mag1cfrog/arrow-sql-server/blob/main/docs/benchmarks.md)
 
 /// Arrow-side schema metadata.
 pub mod arrow;
@@ -131,7 +131,7 @@ pub mod connection;
 pub(crate) mod conversion;
 /// Structured diagnostics for planning and writing.
 pub mod diagnostic;
-/// Error types for `arrow-tiberius`.
+/// Error types for Arrow SQL Server.
 pub mod error;
 /// MSSQL-side schema metadata, identifiers, profile, and DDL helpers.
 pub mod mssql;
diff --git a/xtask/src/main.rs b/xtask/src/main.rs
index a565964..49628e0 100644
--- a/xtask/src/main.rs
+++ b/xtask/src/main.rs
@@ -1,4 +1,4 @@
-//! Repository maintenance tasks for `arrow-tiberius`.
+//! Repository maintenance tasks for Arrow SQL Server.
 
 use std::env;
 use std::ffi::OsString;