diff --git a/.changeset/help-strings-follow-labels.md b/.changeset/help-strings-follow-labels.md
new file mode 100644
index 000000000..e299b985d
--- /dev/null
+++ b/.changeset/help-strings-follow-labels.md
@@ -0,0 +1,45 @@
+---
+'hotcrm': patch
+---
+
+Five simplified-Chinese help bubbles now use the words the locale pack's own
+labels use. A help string explains a label, so where the two disagreed the help
+followed the label.
+
+`src/translations/zh-CN.ts` was internally inconsistent in three places, and each
+one sent the reader looking for a word the product never puts on screen:
+
+| field | help said | pack's label says |
+| --- | --- | --- |
+| `crm_account.name_normalized` | 线索**转换**的匹配键 | `convert_lead` 转化线索 / `is_converted` 已转化 |
+| `crm_lead.company_normalized` | 线索**转换**的匹配键 | 同上 |
+| `crm_opportunity.win_reason` | 将商机关闭为"**赢单**"时必填 | `stage.closed_won` 成交 |
+| `crm_opportunity.loss_reason` | 将商机关闭为"**丢单**"时必填 | `stage.closed_lost` 失败 |
+| `crm_opportunity.crm_campaign` | 带来此商机的**市场活动** | 营销活动 (on the same line) |
+
+The two reason fields are the sharpest case: the help quotes a stage **by name**,
+and neither quoted word is in the stage picklist. A rep reading "将商机关闭为
+赢单时必填" then opens the stage dropdown and finds 成交. The campaign one is the
+starkest: 「市场活动」 was a zero-label word — this help string was its only
+occurrence left anywhere in the repository once the documentation moved to
+「营销活动」.
+
+**Only the words used as references moved; the pack's own outcome vocabulary did
+not.** 赢单/丢单 are what this pack calls a win and a loss — `win_reason` 赢单原因,
+`loss_reason` 丢单原因, `loss_details` 赢/丢单详情, 赢单数, 丢单数, 赢单概率 — so
+those labels are untouched, exactly as the Chinese documentation kept them. What
+changed is only the word each help string quotes as a **stage value**, which is a
+different fact from what the field is called.
+
+The other three locales were checked field by field and were already consistent,
+so nothing outside zh-CN changed. `ja-JP` in particular already writes what this
+change makes zh-CN write — `win_reason` is labelled 受注理由 while its help quotes
+the stage as 「成立」, the exact `closed_won` option label. `en` and `es-ES` build
+the campaign help from the label's own head word (`Campaign` / `Marketing
+campaign that generated this opportunity`), and their lead-conversion help shares
+a lexeme with the convert action (`conversion` / `Convert Lead`).
+
+Display text only: no field, option value, label, view or behaviour changed, and
+no documentation page rendered any of these five strings.
+
+Fixes #846.
diff --git a/src/translations/zh-CN.ts b/src/translations/zh-CN.ts
index e680bdfa0..39610806f 100644
--- a/src/translations/zh-CN.ts
+++ b/src/translations/zh-CN.ts
@@ -107,7 +107,7 @@ export const zhCN: TranslationData = {
         },
         renewal_owner: { label: '续约负责人 (CSM)' },
         next_renewal_date: { label: '下次续约日期' },
-        name_normalized: { label: '客户名称（规范化）', help: '线索转换的匹配键：客户名称转小写、去除首尾空格、内部连续空白合并为一个空格。由 account_protection 钩子维护——请勿直接编辑。' },
+        name_normalized: { label: '客户名称（规范化）', help: '线索转化的匹配键：客户名称转小写、去除首尾空格、内部连续空白合并为一个空格。由 account_protection 钩子维护——请勿直接编辑。' },
         display_title: { label: '显示名称' },
       },
       _views: {
@@ -397,7 +397,7 @@ export const zhCN: TranslationData = {
           options: { suspected: '疑似重复', confirmed: '已确认重复' },
         },
         display_title: { label: '显示名称' },
-        company_normalized: { label: '公司名称（规范化）', help: '线索转换的匹配键：公司名称转小写、去除首尾空格、内部连续空白合并为一个空格。由 lead_duplicate_check 钩子维护——请勿直接编辑。' },
+        company_normalized: { label: '公司名称（规范化）', help: '线索转化的匹配键：公司名称转小写、去除首尾空格、内部连续空白合并为一个空格。由 lead_duplicate_check 钩子维护——请勿直接编辑。' },
         next_followup_date: { label: '下次跟进日期' },
         last_contacted_date: { label: '最近联系时间' },
       },
@@ -922,7 +922,7 @@ export const zhCN: TranslationData = {
           label: '竞争对手',
           options: { competitor_a: '竞争对手 A', competitor_b: '竞争对手 B', competitor_c: '竞争对手 C' },
         },
-        crm_campaign: { label: '营销活动', help: '带来此商机的市场活动' },
+        crm_campaign: { label: '营销活动', help: '带来此商机的营销活动' },
         days_in_stage: { label: '当前阶段天数' },
         stage_entry_date: { label: '进入当前阶段日期', help: '本商机进入当前阶段的日期。' },
         is_private: { label: '私密' },
@@ -932,7 +932,7 @@ export const zhCN: TranslationData = {
         },
         approved_date: { label: '批准时间' },
         win_reason: {
-          help: '赢单原因。将商机关闭为"赢单"时必填。',
+          help: '赢单原因。将商机关闭为"成交"时必填。',
           label: '赢单原因',
           options: {
             better_product: '产品更优', better_price: '价格更优', relationship: '客户关系',
@@ -941,7 +941,7 @@ export const zhCN: TranslationData = {
           },
         },
         loss_reason: {
-          help: '丢单原因。将商机关闭为"丢单"时必填。',
+          help: '丢单原因。将商机关闭为"失败"时必填。',
           label: '丢单原因',
           options: {
             price: '价格过高', competitor: '输给竞争对手', no_budget: '无预算',