diff --git a/profile/README.md b/profile/README.md
index e8db909..763a855 100644
--- a/profile/README.md
+++ b/profile/README.md
@@ -9,8 +9,8 @@
 <a href="https://x.com/onebrain_run"><img alt="@onebrain_run on X" src="https://img.shields.io/badge/follow-@onebrain__run-000000?style=for-the-badge&logo=x&logoColor=white"></a>
 
 <a href="https://www.npmjs.com/package/@onebrain-ai/cli"><img alt="npm" src="https://img.shields.io/npm/v/@onebrain-ai/cli?style=for-the-badge&logo=npm&color=cb3837&label=%40onebrain-ai%2Fcli"></a>
-<a href="https://github.com/onebrain-ai/onebrain/blob/main/PLUGIN-CHANGELOG.md"><img alt="Plugin version" src="https://img.shields.io/github/package-json/v/onebrain-ai/onebrain?filename=.claude%2Fplugins%2Fonebrain%2F.claude-plugin%2Fplugin.json&style=for-the-badge&label=plugin&color=ff2d92"></a>
-<a href="https://github.com/onebrain-ai/onebrain/blob/main/LICENSE"><img alt="License" src="https://img.shields.io/badge/license-MIT-7c3aed?style=for-the-badge"></a>
+<a href="https://github.com/onebrain-ai/onebrain/blob/main/CHANGELOG.md"><img alt="Plugin version" src="https://img.shields.io/github/package-json/v/onebrain-ai/onebrain?filename=.claude%2Fplugins%2Fonebrain%2F.claude-plugin%2Fplugin.json&style=for-the-badge&label=plugin&color=ff2d92"></a>
+<a href="https://github.com/onebrain-ai/onebrain/blob/main/LICENSE"><img alt="License" src="https://img.shields.io/badge/license-AGPL--3.0--only-7c3aed?style=for-the-badge"></a>
 
 </div>
 
@@ -18,22 +18,28 @@
 
 ## What is OneBrain
 
-An AI OS that extends Claude Code, Gemini CLI, Codex, Qwen — adding persistent memory, 24+ skills, and personal calibration. Plain Markdown. Local-first. Yours forever.
+A personal AI OS for note-takers and developers — adds persistent memory, opinionated skills, and personal calibration to your terminal AI of choice.
 
 > Most tools ask you to query an AI. OneBrain **co-evolves** with you — every preference you teach sharpens the agent, every link it surfaces sharpens you.
 
-```bash
-npm install -g @onebrain-ai/cli
-```
+## What makes it different
 
-## Projects
+- 🧠 **Memory that compounds** — agent remembers your preferences, projects, and prior decisions across sessions; no re-explaining context
+- 🔒 **Local-first** — your vault lives in plain Markdown on your machine; no proprietary database, no cloud lock-in
+- 🛠️ **30+ skills out of the box** — `/daily` briefing · `/capture` quick notes · `/distill` topic synthesis · `/research` web→vault · `/wrapup` session log · more
+- 🔌 **Multi-harness** — Claude Code, Gemini CLI, Codex, Qwen — same skills, same memory, your choice of model
+- ⚡ **Single Rust binary** — 4.6 MB stripped · self-updating · zero runtime dependencies
+- 📝 **Plain Markdown** — read in any editor, sync via iCloud/Dropbox/git, your data outlives any tool
 
-| Repo | What it is |
-|---|---|
-| [`onebrain`](https://github.com/onebrain-ai/onebrain) | CLI · Claude Code plugin · agent core (`@onebrain-ai/cli`) |
-| [`website`](https://github.com/onebrain-ai/website) | Marketing site — [onebrain.run](https://onebrain.run) |
+## Install
 
-→ [Read the full docs ↗](https://github.com/onebrain-ai/onebrain)
+```bash
+# macOS
+brew install onebrain-ai/onebrain/onebrain
+
+# any platform via npm
+npm install -g @onebrain-ai/cli
+```
 
 ---