diff --git a/.github/workflows/swift.yml b/.github/workflows/swift.yml
index 0e4ae388..9a442831 100644
--- a/.github/workflows/swift.yml
+++ b/.github/workflows/swift.yml
@@ -17,7 +17,7 @@ on:
         description: release
 
 env:
-  VERSION: 5.4.2
+  VERSION: 5.5.0
 
 jobs:
 
diff --git a/CHANGELOG.md b/CHANGELOG.md
index 56d75eab..7481cad9 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,14 @@
 # Optimizely Swift SDK Changelog
 
+## 5.5.0
+September 2, 2026
+
+### New Features
+
+**Holdout Targeted Delivery Exclusion**: Holdouts can now be configured to exclude Targeted Delivery rules, so users held out of experiments still receive their Targeted Delivery experiences. This gives you a cleaner measure of experiment impact without holding users back from ongoing rollouts.
+
+- Add holdout exclusion logic for Targeted Delivery rules ([#654](https://github.com/optimizely/swift-sdk/pull/654))
+
 ## 5.4.2
 July 9th, 2026
 
diff --git a/README.md b/README.md
index 15764b50..24a4ec77 100644
--- a/README.md
+++ b/README.md
@@ -39,7 +39,7 @@ If you have a name conflict with other swift packages when you add the Optimizel
 #### CocoaPods 
 1. Add the following lines to the _Podfile_:<pre>
 ```use_frameworks!```
-```pod 'OptimizelySwiftSDK', '~> 5.4.2'```
+```pod 'OptimizelySwiftSDK', '~> 5.5.0'```
 </pre>
 
 2. Run the following command: <pre>``` pod install ```</pre>