Purpose: First impression, primary CTA.
- Animated hammer icon with glow pulse
- Title: CONSISTENCY / FORGE (gradient)
- Tagline: "Sign a contract with yourself. Keep it. Become."
- CTA: "Start Forging →" (links to app)
- Ghost link: "See how it works" (scrolls to #how)
- Trust indicators: "Free to start · No credit card · 2 min setup"
- Scroll indicator at bottom
Animation: Sequential timeline on page load with parallax fade on scroll.
ID: #how (nav anchor target)
Purpose: Explain the 3-step flow.
| Step | Icon | Title | Description |
|---|---|---|---|
| 01 | icon-contract.png | Forge a Contract | Write a Soul Contract — a specific, time-bound promise to yourself about the habit you'll build. |
| 02 | icon-checkin.png | Confirm via Email | We send you a daily email. Click a link to confirm — done. No app login needed, no friction. |
| 03 | icon-rank.png | Rise in Rank | Build streaks, earn ranks, unlock new visual themes. Your consistency becomes visible proof. |
Layout: 3-column grid, stacks to 1 column on mobile.
Purpose: Feature showcase in a 2×3 grid.
| # | Icon | Title | Description |
|---|---|---|---|
| 1 | icon-schedule.png | Flexible Schedules | Daily, weekly, monthly, or pick custom days. Your rhythm, your rules. |
| 2 | icon-email-confirm.png | Zero-Friction Check-Ins | Get a daily email, click a link to confirm. No app login needed. |
| 3 | icon-stakes.png | Financial Stakes | Optional. Put $1 to $1,000 on the line. Your money becomes your motivation. |
| 4 | icon-group.png | Group Contracts | Create shared contracts. Hold each other accountable. Miss once — everyone knows. |
| 5 | icon-ranks.png | 20 Rank Themes | Roman legions, samurai clans, pirate crews. Choose your progression fantasy. |
| 6 | icon-themes.png | 14 Visual Themes | From minimal frost to imperial gold. Unlock new looks as you rank up. |
Layout: 2-column grid with border cards, stacks to 1 column on mobile.
Purpose: Atmospheric/mood section.
Words displayed as outlined text with fill-on-hover: Commitment, Discipline, Resolve, Purpose, Intention.
Each word has a parallax scroll speed via data-speed attribute.
Purpose: Emotional anchor.
Quote in large brackets: "Some promises are made to be unbreakable."
Brackets hidden on mobile, text stagger-reveals on scroll.
ID: #pricing (nav anchor target)
Purpose: Explain the free + staked model.
Two cards side by side:
- Unlimited contracts
- All schedules
- Email check-ins
- Streaks & ranks
- All 20 rank sets
- All themes
- Achievements
"Your word is your only stake."
Everything free, plus:
- Financial accountability
- Higher point earnings
- Faster rank progression
- Optional recurring billing
- Reactivation after failure
"Put your money where your mouth is."
Footnote: "The platform is free forever. You only pay yourself — if you want the extra accountability."
Purpose: Closing conversion push.
- Label: "Your word awaits"
- Title: "Ready to forge your first contract?"
- Body: "It starts with a single promise. Make it to yourself. Keep it. Watch who you become."
- CTA: "Start Forging →"
- Trust indicators (repeated from hero)
- Logo (⚒) + CONSISTENCYFORGE
- Links: Terms, Privacy, Contact
- Year: 2026
All icons are 1024×1024px, minimalist white line-art on black background. Displayed at 64px (How it Works) or 48px (Features) with filter: brightness(0.85) default, brightness(1) on hover.
The landing page consistently reinforces the email-first, zero-friction experience:
- How it Works step 2: "No app login needed, no friction"
- Features card 2: "No app login needed"
- Trust indicators: "2 min setup"
The pricing model is positioned as not a subscription but a commitment — the platform is free, financial stakes are optional self-accountability.