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---
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</a>
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<a href="/blog/">Blog</a>
<a href="/#contact" class="cta-nav">Get in touch</a>
</div>
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<!-- PAGE HERO -->
<div class="page-hero">
<div class="page-tag">Legal</div>
<h1>Terms &<br><em>Conditions.</em></h1>
<p class="page-meta">Continuity AI Ltd · Last updated: 4 May 2026</p>
</div>
<!-- CONTENT -->
<div class="content">
<div class="intro-box">
<p>These Terms and Conditions govern your use of the RightOnQ messaging service provided by Continuity AI Ltd (Companies House No. 17119848), registered in England and Wales. By using our service you agree to these terms.</p>
</div>
<section>
<h2>1. About Us</h2>
<p>These Terms and Conditions are between you (the "Customer") and Continuity AI Ltd, the limited company registered in England and Wales under Companies House No. 17119848. Continuity AI Ltd trades under the RightOnQ™ brand for the messaging platform described in these terms ("RightOnQ", "we", "us", "our"). Our registered office is Clay Bank Farmhouse, Clay Bank, Hook Norton, Banbury, England, OX15 5PA. Contact: <a href="mailto:adam@rightonq.co.uk">adam@rightonq.co.uk</a></p>
<p>These terms apply to business clients who use the RightOnQ platform to send scheduled messages to their own customers, clients, staff, contractors, agents, residents or service users. By creating an account or using the service, you accept these terms.</p>
</section>
<section>
<h2>2. The Service</h2>
<p>RightOnQ provides a B2B scheduled messaging and confirmation platform. The service enables business clients to upload their own recipient lists, schedule RCS Business Messaging campaigns and capture confirmations and replies, with SMS fallback where enabled and technically available.</p>
<p>Messaging is delivered using carefully selected third-party messaging infrastructure, telecoms connectivity and message delivery providers. The provider used for a particular Customer may vary by configuration, country, carrier and service requirements. Where enabled for your account and technically supported by the relevant provider, carrier and recipient number, messages may fall back to SMS if RCS is unavailable. SMS fallback may omit rich RCS features and will be charged at the applicable SMS fallback rate.</p>
<p>For each Customer, we typically provision a dedicated subaccount (or equivalent isolation) within the assigned messaging provider so that usage, billing, webhooks and logs are isolated to that Customer.</p>
</section>
<section>
<h2>3. Eligibility and Registration</h2>
<p>To use the service you must:</p>
<ul>
<li>Be a registered business or operate as a legitimate business entity</li>
<li>Provide accurate and complete registration information</li>
<li>Have authority to register recipients on behalf of your organisation</li>
<li>Be at least 18 years of age</li>
</ul>
<p>You are responsible for maintaining the security of your account credentials. Notify us immediately if you suspect unauthorised access. We may require multi-factor authentication for administrative access.</p>
<p><strong>UK business requirement.</strong> The service is currently available only to UK-registered companies or businesses with a UK registered office. We may decline, suspend or close an account where the Customer cannot provide suitable UK business registration, billing and contact details.</p>
</section>
<section>
<h2>4. Your Obligations</h2>
<p><strong>Approved business use only.</strong> RightOnQ is licensed for business communications sent to recipients where you have an appropriate lawful basis to contact them. You shall not use the service for spam, purchased lists, political campaigning, unlawful content, or any communication outside your approved RCS sender use case. You shall not send messages to recipients outside your own organisational relationship unless you have the required lawful basis and permissions.</p>
<p><strong>Recipient consent and lawful basis.</strong> You are solely responsible for ensuring that all recipients registered on the platform have an appropriate lawful basis to receive messages from your organisation via RCS Business Messaging or SMS fallback. This includes compliance with UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR). We do not independently verify recipient lawful basis or consent. You indemnify us against any claim, fine or loss arising from messages sent to recipients for whom you did not have a valid lawful basis.</p>
<p><strong>Acceptable use.</strong> You must not use RightOnQ to:</p>
<ul>
<li>Send unsolicited messages, spam or messages to purchased lists</li>
<li>Send unlawful, harmful, threatening, abusive or discriminatory content</li>
<li>Impersonate any person or organisation</li>
<li>Attempt to circumvent recipient opt-out requests</li>
<li>Use the service in any way that breaches the acceptable use policies of our messaging sub-processors, RCS providers, SMS providers or mobile carriers</li>
</ul>
<p><strong>Opt-out compliance.</strong> Recipients can opt out at any time by replying STOP (or an equivalent localised keyword), or by using opt-out controls offered within RCS where available. You must process opt-out requests promptly and not re-register opted-out recipients without fresh documented permission or another valid lawful basis.</p>
<p><strong>Data accuracy.</strong> You warrant that the recipient data you upload is accurate and that you are entitled to share it with us for the purposes of the service.</p>
</section>
<section>
<h2>5. Pricing and Payment</h2>
<p>RightOnQ is a pay-as-you-go service. You pay for messages sent at the rates set out on our website or in your service agreement, plus the applicable monthly platform and care fee per account. UK-time accounts are £25 per month. Accounts with international time-zone scheduling are £50 per month, unless your service agreement states otherwise. Prices exclude VAT. VAT will be added where applicable at the prevailing UK rate.</p>
<p><strong>Setup and onboarding fees.</strong> Where we agree in writing to provide managed onboarding services (for example, registration of an RCS sender on your behalf, brand-asset preparation, or use-case video production), the associated setup fees will be set out in your service agreement and are payable in advance. RCS sender registration and approval are controlled by third-party providers, Google and/or mobile carriers. We may assist with preparation and submission, but we do not guarantee approval, approval timing, sender availability, or continued approval.</p>
<p><strong>Billing cycle.</strong> Billing runs in 30-day cycles from your signup date. At the end of each cycle, you will be charged for your message usage plus the applicable monthly platform and care fee.</p>
<p><strong>Payment method.</strong> Payment is collected by Direct Debit or card at signup. You authorise us to collect charges automatically at the end of each billing cycle.</p>
<p><strong>14-day cancellation.</strong> These B2B terms do not provide a statutory consumer cooling-off right. As a goodwill policy, you may cancel within 14 days of signup; you remain responsible for message usage, the platform fee for the active period, and any onboarding or setup work agreed or already performed.</p>
<p><strong>Cancellation after 14 days.</strong> You may cancel at any time. Pro-rata charges apply for the days active in your current billing cycle, based on your actual message usage and the applicable monthly platform and care fee apportioned to the days active.</p>
<p><strong>Failed payments.</strong> If a scheduled payment fails, we will attempt to collect again within 5 working days. If payment fails for more than 10 working days, we reserve the right to suspend account access until the outstanding balance is settled. Reasonable notice will be given before suspension.</p>
<p><strong>Price changes.</strong> We will give at least 30 days’ notice of any price change by email to your registered account address.</p>
</section>
<section>
<h2>6. Service Availability</h2>
<p>We aim to provide a reliable service but we do not guarantee 100% uptime. Message delivery is subject to the availability of third-party messaging providers, mobile carriers, RCS infrastructure and SMS fallback infrastructure, over which we have no direct control. We will not be liable for delays or failures in message delivery caused by carrier outages, RCS or SMS service disruptions, or other events outside our reasonable control.</p>
<p>We will use reasonable efforts to give advance notice of planned maintenance affecting service availability.</p>
</section>
<section>
<h2>7. Data and Data Protection</h2>
<p>We process personal data in accordance with our <a href="/privacy/">Privacy Policy</a>.</p>
<p><strong>Roles.</strong> For end recipients of messages, you are the data controller and RightOnQ is the data processor, processing personal data on your documented instructions. For your own account, billing and dashboard usage data, RightOnQ is the controller.</p>
<p><strong>Data Processing Agreement.</strong> Where required for the service, a Data Processing Agreement (DPA) on RightOnQ’s standard terms will form part of the contract between you and us. The current DPA is available on request before signup.</p>
<p><strong>Sub-processors.</strong> Customer grants RightOnQ general written authorisation to engage sub-processors as necessary to provide the service, including providers of hosting, security, support, messaging infrastructure, telecoms connectivity and message delivery services. A current list of material sub-processors is available to Customers on request or under the applicable customer agreement. We will give Customers reasonable advance notice of any intended addition or replacement of a material sub-processor before that sub-processor processes Customer personal data, and you may object on reasonable data-protection grounds; if we cannot accommodate the objection, you may terminate the affected service in accordance with section 10.</p>
<p><strong>Security and breach notification.</strong> We maintain appropriate technical and organisational security measures. In the event of a personal data breach affecting your data, we will notify you without undue delay and, where reasonably practicable, within 72 hours of becoming aware, and provide the information necessary for you to meet your own UK GDPR obligations.</p>
<p><strong>Customer warranties.</strong> You warrant that your use of the service complies with your own obligations as a data controller under UK GDPR, the Data Protection Act 2018 and PECR, and that you have provided any required notices to your recipients.</p>
</section>
<section>
<h2>8. Intellectual Property</h2>
<p>All intellectual property in the RightOnQ platform, brand and documentation belongs to Continuity AI Ltd. You are granted a non-exclusive, non-transferable licence to use the platform for the duration of your subscription. You retain ownership of all content you upload or create within the platform and grant us a limited licence to process that content solely for the purpose of providing the service.</p>
</section>
<section>
<h2>9. Limitation of Liability</h2>
<p>To the maximum extent permitted by law:</p>
<ul>
<li>Our total aggregate liability arising under or in connection with these terms shall not exceed the greater of (a) the total fees paid by you in the 12 months preceding the claim, or (b) £5,000.</li>
<li>We shall not be liable for indirect, consequential or special losses, loss of profits, loss of business, loss of goodwill, or loss arising from third-party messaging-provider, carrier, RCS or SMS service failures.</li>
</ul>
<p>Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or any other liability that cannot lawfully be limited or excluded.</p>
</section>
<section>
<h2>10. Suspension and Termination</h2>
<p><strong>By you.</strong> You may cancel your account at any time. Cancellation terms are set out in section 5 (Pricing and Payment).</p>
<p><strong>By us, for breach.</strong> We may suspend or terminate your account immediately if you breach these terms, in particular the obligations on lawful basis, acceptable use or opt-out compliance, or if your conduct creates a risk to the integrity of the service or to other users.</p>
<p><strong>By us, on notice.</strong> We may also terminate with 30 days’ written notice for any other reason.</p>
<p><strong>Sub-processor objection.</strong> Where you object to a new sub-processor under section 7 and we cannot accommodate the objection, you may terminate the affected service on reasonable notice without further liability beyond charges already accrued.</p>
<p><strong>Effect of termination.</strong> On termination, your access to the platform will cease. We will retain and then delete your data in accordance with the Privacy Policy. You may request an export of your data prior to termination.</p>
</section>
<section>
<h2>11. Changes to These Terms</h2>
<p>We may update these Terms and Conditions from time to time. Material changes will be communicated to you by email at least 30 days before they take effect. Continued use of the service after that date constitutes acceptance of the updated terms.</p>
</section>
<section>
<h2>12. Governing Law</h2>
<p>These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.</p>
</section>
<section>
<h2>13. Contact</h2>
<p>Continuity AI Ltd (trading as RightOnQ™), Clay Bank Farmhouse, Clay Bank, Hook Norton, Banbury, England, OX15 5PA. Contact: <a href="mailto:adam@rightonq.co.uk">adam@rightonq.co.uk</a></p>
</section>
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