Marketing Mix Model expert agent plugin for Claude Code - pymc-marketing v0.18.2+
Resources on marketing mix modeling, implementations, and guides
Applied paper using VAR and VEC models on the Nielsen cookies dataset. This was the final assignment for the Advanced Econometrics course at the São Paulo School of Economics, Getulio Vargas Foundation, with a focus on time series analysis.
Cross-channel ROAS benchmarking across 6 marketing channels — comparing efficiency of Google Ads, Meta, Amazon, Offline, LinkedIn, and Influencer spend using Python statistical analysis
End-to-end ML platform for retail demand forecasting and marketing budget optimization using UCI Online Retail dataset
This repo is based on the Beyond the Bean Case study, and it was the final project for MKT4330: Marketing Analysis. We want to ensure that the launch of the board game café Beyond the Bean happens successfully in one year by designing an effective marketing plan that includes SWOT analysis, the right target market, product pricing, promotion pla…
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