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  1. marketing-roi-budget-optimization marketing-roi-budget-optimization Public

    End-to-end marketing analytics project using Python and Power BI to optimize ROI through attribution modeling, regression analysis, and budget optimization.

    Python

  2. finance-driven-customer-analytics finance-driven-customer-analytics Public

    Integrating Masters-level financial analysis with Python ML to optimize marketing ROI. This project utilizes K-Means clustering for portfolio-style customer segmentation and Random Forest classific…

    Jupyter Notebook

  3. Strategic-Analysis Strategic-Analysis Public

  4. Tableau-Dashboard Tableau-Dashboard Public

    This project involved developing a comprehensive, interactive performance reporting system for a food delivery service, to drive operational efficiency and improve customer retention.

  5. What-If-Analysis What-If-Analysis Public

    Developed dynamic financial models and forecasting tools using Python and Excel to simulate market scenarios, including a strategic model that forecasted a +34.8% (approx $88.7 million) increase in…