diff --git a/e2e/analytics.spec.ts b/e2e/analytics.spec.ts
new file mode 100644
index 0000000..4f28be1
--- /dev/null
+++ b/e2e/analytics.spec.ts
@@ -0,0 +1,193 @@
+/**
+ * Acceptance tests for the first-party analytics instrumentation.
+ *
+ * The real Plausible CDN script is blocked and replaced with a deterministic
+ * local probe so event requests can be asserted at the network boundary.
+ */
+
+import { test, expect, type Page, type Route } from '@playwright/test';
+
+const ANALYTICS_ENDPOINT = '**/api/event**';
+const PLAUSIBLE_SCRIPT = '**/plausible.io/js/**';
+
+type PlausibleEvent = { name: string; props?: Record<string, unknown> };
+
+async function setupAnalyticsProbe(page: Page): Promise<PlausibleEvent[]> {
+  const events: PlausibleEvent[] = [];
+
+  await page.route(PLAUSIBLE_SCRIPT, (route: Route) => route.abort());
+  await page.route(ANALYTICS_ENDPOINT, (route: Route) => {
+    const body = route.request().postData();
+    if (body) {
+      try {
+        events.push(JSON.parse(body) as PlausibleEvent);
+      } catch {
+        // Ignore non-JSON payloads from unrelated requests.
+      }
+    }
+    return route.fulfill({ status: 204 });
+  });
+
+  await page.addInitScript(() => {
+    (window as unknown as { plausible: unknown }).plausible = function (
+      name: string,
+      opts?: { props?: Record<string, unknown> },
+    ) {
+      void fetch('https://plausible.io/api/event', {
+        method: 'POST',
+        headers: { 'Content-Type': 'text/plain' },
+        body: JSON.stringify({
+          name,
+          domain: location.hostname,
+          props: opts?.props ?? {},
+        }),
+        keepalive: true,
+      });
+    };
+  });
+
+  return events;
+}
+
+async function enableDNT(page: Page): Promise<void> {
+  await page.addInitScript(() => {
+    Object.defineProperty(navigator, 'doNotTrack', {
+      configurable: true,
+      get: () => '1',
+    });
+  });
+}
+
+test.describe('first-party analytics', () => {
+  test('CTA click emits exactly one cta_click', async ({ page }) => {
+    const events = await setupAnalyticsProbe(page);
+    await page.route('**/console.usewraith.xyz/**', (route: Route) => route.abort());
+    await page.goto('/');
+
+    const ctaStrip = page.locator('section', { hasText: 'Start shipping private payments' });
+    const cta = ctaStrip.getByRole('link', { name: /get api keys/i }).first();
+    await cta.waitFor();
+    await cta.click();
+    await expect.poll(() => events.filter((event) => event.name === 'cta_click').length).toBe(1);
+
+    const ctaEvents = events.filter((event) => event.name === 'cta_click');
+    expect(ctaEvents[0]?.props?.source).toBe('ctastrip-console');
+  });
+
+  test('newsletter success emits exactly one newsletter_submit and no confirm', async ({
+    page,
+  }) => {
+    const events = await setupAnalyticsProbe(page);
+    await page.route('**/api/subscribe', (route: Route) =>
+      route.fulfill({
+        status: 201,
+        contentType: 'application/json',
+        body: JSON.stringify({ ok: true }),
+      }),
+    );
+    await page.goto('/newsletter');
+
+    await page.locator('#newsletter-email').fill('reader@example.com');
+    const submit = page.getByRole('main').getByRole('button', { name: /subscribe/i });
+    await submit.click();
+    await expect
+      .poll(() => events.filter((event) => event.name === 'newsletter_submit').length)
+      .toBe(1);
+
+    await expect(submit).toBeHidden();
+    await page.waitForTimeout(100);
+
+    expect(events.filter((event) => event.name === 'newsletter_submit')).toHaveLength(1);
+    expect(events.filter((event) => event.name === 'newsletter_confirm')).toHaveLength(0);
+  });
+
+  test('blog_post_read fires once at/after 80% scroll', async ({ page }) => {
+    const events = await setupAnalyticsProbe(page);
+    await page.goto('/blog/wave-7-kickoff');
+    await page.getByRole('heading', { level: 1 }).first().waitFor();
+
+    await page.evaluate(() =>
+      window.scrollTo({ top: document.documentElement.scrollHeight * 0.4, behavior: 'instant' }),
+    );
+    await page.waitForTimeout(100);
+    expect(events.filter((event) => event.name === 'blog_post_read')).toHaveLength(0);
+
+    await page.evaluate(() =>
+      window.scrollTo({ top: document.documentElement.scrollHeight, behavior: 'instant' }),
+    );
+    await expect
+      .poll(() => events.filter((event) => event.name === 'blog_post_read').length)
+      .toBe(1);
+
+    await page.evaluate(() =>
+      window.scrollTo({ top: document.documentElement.scrollHeight, behavior: 'instant' }),
+    );
+    await page.waitForTimeout(100);
+    expect(events.filter((event) => event.name === 'blog_post_read')).toHaveLength(1);
+  });
+
+  test('calculator share emits exactly one calculator_share after a successful copy', async ({
+    page,
+  }) => {
+    const events = await setupAnalyticsProbe(page);
+    await page.goto('/use-cases/calculator');
+
+    await page.getByRole('button', { name: /copy scenario link/i }).click();
+    await expect(page.getByText(/scenario link copied/i)).toBeVisible();
+    await expect
+      .poll(() => events.filter((event) => event.name === 'calculator_share').length)
+      .toBe(1);
+
+    const shares = events.filter((event) => event.name === 'calculator_share');
+    expect(shares[0]?.props?.source).toBe('cost-calculator');
+  });
+
+  test('outbound click emits exactly one outbound_click with category', async ({ page }) => {
+    const events = await setupAnalyticsProbe(page);
+    await page.goto('/');
+
+    const github = page.getByRole('link', { name: /github/i }).first();
+    await github.click();
+    await expect
+      .poll(() => events.filter((event) => event.name === 'outbound_click').length)
+      .toBe(1);
+
+    const outbound = events.filter((event) => event.name === 'outbound_click');
+    expect(outbound[0]?.props?.category).toBe('github');
+  });
+
+  test('DNT enabled => zero Plausible script and analytics requests', async ({ page }) => {
+    await enableDNT(page);
+    const analyticsRequests: string[] = [];
+    const scriptRequests: string[] = [];
+
+    page.on('request', (request) => {
+      const url = request.url();
+      if (url.includes('plausible.io/js/')) scriptRequests.push(url);
+      if (url.includes('/api/event')) analyticsRequests.push(url);
+    });
+
+    await page.goto('/');
+    await page
+      .getByRole('link', { name: /github/i })
+      .first()
+      .click()
+      .catch(() => {});
+    await page.goto('/newsletter');
+    await page.locator('#newsletter-email').fill('reader@example.com');
+    await page
+      .getByRole('main')
+      .getByRole('button', { name: /subscribe/i })
+      .click()
+      .catch(() => {});
+    await page.goto('/use-cases/calculator');
+    await page
+      .getByRole('button', { name: /copy scenario link/i })
+      .click()
+      .catch(() => {});
+    await page.waitForTimeout(200);
+
+    expect(scriptRequests).toHaveLength(0);
+    expect(analyticsRequests).toHaveLength(0);
+  });
+});
diff --git a/index.html b/index.html
index e50fa3d..b2847fe 100644
--- a/index.html
+++ b/index.html
@@ -32,23 +32,30 @@
 
     <!--
       Plausible Analytics — cookieless, GDPR-compliant, no consent banner required.
-      • No cookies are set; only aggregate page/event counts are stored.
-      • script.scroll.js extension tracks scroll depth at every percent automatically.
-      • script.tagged-events.js lets us fire goals from JS via window.plausible().
-      • Integrity hash pins the exact script bytes served by plausible.io CDN.
-      • Replace the integrity value if you upgrade to a newer Plausible release.
+      The loader is gated by DNT/GPC so privacy signals suppress both the analytics
+      script request and all subsequent page/event requests.
     -->
-    <script
-      defer
-      data-domain="usewraith.xyz"
-      src="https://plausible.io/js/script.scroll.tagged-events.js"
-    ></script>
     <script>
-      window.plausible =
-        window.plausible ||
-        function () {
-          (window.plausible.q = window.plausible.q || []).push(arguments);
-        };
+      (function () {
+        const nav = window.navigator || {};
+        const dnt = nav.doNotTrack || window.doNotTrack;
+        const gpc = nav.globalPrivacyControl === true;
+        const privacyOptOut = dnt === '1' || dnt === 'yes' || gpc;
+
+        if (privacyOptOut) return;
+
+        window.plausible =
+          window.plausible ||
+          function () {
+            (window.plausible.q = window.plausible.q || []).push(arguments);
+          };
+
+        const script = document.createElement('script');
+        script.defer = true;
+        script.dataset.domain = 'usewraith.xyz';
+        script.src = 'https://plausible.io/js/script.scroll.tagged-events.js';
+        document.head.appendChild(script);
+      })();
     </script>
 
     <link
diff --git a/public/feed.xml b/public/feed.xml
index f82aea8..07e3002 100644
--- a/public/feed.xml
+++ b/public/feed.xml
@@ -5,32 +5,32 @@
     <link>https://usewraith.xyz/blog</link>
     <description>Notes on stealth payments, private infrastructure, and the Wraith ecosystem.</description>
     <language>en-us</language>
-    <lastBuildDate>Tue, 25 Aug 2026 22:23:09 GMT</lastBuildDate>
+    <lastBuildDate>Sat, 29 Aug 2026 13:32:10 GMT</lastBuildDate>
     <atom:link href="https://usewraith.xyz/feed.xml" rel="self" type="application/rss+xml" />
 
+  <item>
+    <title>How Stealth Addresses Keep Payments Private</title>
+    <link>https://usewraith.xyz/blog/stealth-addresses-explained</link>
+    <guid>https://usewraith.xyz/blog/stealth-addresses-explained</guid>
+    <pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate>
+    <description>A look at the cryptography behind stealth addresses and why every Wraith payment lands on a fresh one-time address that cannot be linked to the recipient.</description>
+    <author>Lena Vogt</author>
+  </item>
   <item>
     <title>Wave 7 Kick-off + What We Shipped in Wave 6</title>
     <link>https://usewraith.xyz/blog/wave-7-kickoff</link>
     <guid>https://usewraith.xyz/blog/wave-7-kickoff</guid>
     <pubDate>Mon, 27 Jul 2026 00:00:00 GMT</pubDate>
     <description>Announcing the start of Wave 7 alongside a recap of Wave 6 milestones: EVM stealth transactions, SDK v1.4 release, Stellar ecosystem integrations, and TEE privacy enhancements.</description>
-    <author>Wraith Protocol Team</author>
-  </item>
-  <item>
-    <title>Stealth addresses explained</title>
-    <link>https://usewraith.xyz/blog/stealth-addresses-explained</link>
-    <guid>https://usewraith.xyz/blog/stealth-addresses-explained</guid>
-    <pubDate>Wed, 22 Jul 2026 12:00:00 GMT</pubDate>
-    <description>A straightforward introduction to stealth addresses and why they matter.</description>
     <author>Wraith Team</author>
   </item>
   <item>
     <title>Privacy by default</title>
     <link>https://usewraith.xyz/blog/privacy-by-default</link>
     <guid>https://usewraith.xyz/blog/privacy-by-default</guid>
-    <pubDate>Mon, 20 Jul 2026 12:00:00 GMT</pubDate>
+    <pubDate>Mon, 20 Jul 2026 00:00:00 GMT</pubDate>
     <description>How Wraith makes private payments practical for everyday apps.</description>
-    <author>Wraith Team</author>
+    <author>Wraith Protocol Team</author>
   </item>
   </channel>
 </rss>
\ No newline at end of file
diff --git a/public/feed/tag/announcements.xml b/public/feed/tag/announcements.xml
index 4d827f4..5c59a45 100644
--- a/public/feed/tag/announcements.xml
+++ b/public/feed/tag/announcements.xml
@@ -5,7 +5,7 @@
     <link>https://usewraith.xyz/blog/tag/announcements</link>
     <description>Notes on stealth payments, private infrastructure, and the Wraith ecosystem.</description>
     <language>en-us</language>
-    <lastBuildDate>Tue, 25 Aug 2026 05:06:07 GMT</lastBuildDate>
+    <lastBuildDate>Sat, 29 Aug 2026 13:32:10 GMT</lastBuildDate>
     <atom:link href="https://usewraith.xyz/feed/tag/announcements.xml" rel="self" type="application/rss+xml" />
 
   <item>
@@ -14,7 +14,7 @@
     <guid>https://usewraith.xyz/blog/wave-7-kickoff</guid>
     <pubDate>Mon, 27 Jul 2026 00:00:00 GMT</pubDate>
     <description>Announcing the start of Wave 7 alongside a recap of Wave 6 milestones: EVM stealth transactions, SDK v1.4 release, Stellar ecosystem integrations, and TEE privacy enhancements.</description>
-    <author>Wraith Protocol Team</author>
+    <author>Wraith Team</author>
   </item>
   </channel>
 </rss>
\ No newline at end of file
diff --git a/public/feed/tag/cryptography.xml b/public/feed/tag/cryptography.xml
index f5f204d..e9d4598 100644
--- a/public/feed/tag/cryptography.xml
+++ b/public/feed/tag/cryptography.xml
@@ -5,7 +5,7 @@
     <link>https://usewraith.xyz/blog/tag/cryptography</link>
     <description>Notes on stealth payments, private infrastructure, and the Wraith ecosystem.</description>
     <language>en-us</language>
-    <lastBuildDate>Thu, 27 Aug 2026 12:50:19 GMT</lastBuildDate>
+    <lastBuildDate>Sat, 29 Aug 2026 13:32:10 GMT</lastBuildDate>
     <atom:link href="https://usewraith.xyz/feed/tag/cryptography.xml" rel="self" type="application/rss+xml" />
 
   <item>
diff --git a/public/feed/tag/privacy.xml b/public/feed/tag/privacy.xml
index 0505557..226dfdb 100644
--- a/public/feed/tag/privacy.xml
+++ b/public/feed/tag/privacy.xml
@@ -5,16 +5,16 @@
     <link>https://usewraith.xyz/blog/tag/privacy</link>
     <description>Notes on stealth payments, private infrastructure, and the Wraith ecosystem.</description>
     <language>en-us</language>
-    <lastBuildDate>Tue, 25 Aug 2026 05:06:07 GMT</lastBuildDate>
+    <lastBuildDate>Sat, 29 Aug 2026 13:32:10 GMT</lastBuildDate>
     <atom:link href="https://usewraith.xyz/feed/tag/privacy.xml" rel="self" type="application/rss+xml" />
 
   <item>
-    <title>Stealth addresses explained</title>
+    <title>How Stealth Addresses Keep Payments Private</title>
     <link>https://usewraith.xyz/blog/stealth-addresses-explained</link>
     <guid>https://usewraith.xyz/blog/stealth-addresses-explained</guid>
-    <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
-    <description>A straightforward introduction to stealth addresses and why they matter for private payments.</description>
-    <author>Wraith Protocol Team</author>
+    <pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate>
+    <description>A look at the cryptography behind stealth addresses and why every Wraith payment lands on a fresh one-time address that cannot be linked to the recipient.</description>
+    <author>Lena Vogt</author>
   </item>
   <item>
     <title>Privacy by default</title>
diff --git a/public/feed/tag/sdk.xml b/public/feed/tag/sdk.xml
index 6e2468b..b7e2ac5 100644
--- a/public/feed/tag/sdk.xml
+++ b/public/feed/tag/sdk.xml
@@ -5,7 +5,7 @@
     <link>https://usewraith.xyz/blog/tag/sdk</link>
     <description>Notes on stealth payments, private infrastructure, and the Wraith ecosystem.</description>
     <language>en-us</language>
-    <lastBuildDate>Tue, 25 Aug 2026 05:06:07 GMT</lastBuildDate>
+    <lastBuildDate>Sat, 29 Aug 2026 13:32:10 GMT</lastBuildDate>
     <atom:link href="https://usewraith.xyz/feed/tag/sdk.xml" rel="self" type="application/rss+xml" />
 
   <item>
@@ -14,15 +14,7 @@
     <guid>https://usewraith.xyz/blog/wave-7-kickoff</guid>
     <pubDate>Mon, 27 Jul 2026 00:00:00 GMT</pubDate>
     <description>Announcing the start of Wave 7 alongside a recap of Wave 6 milestones: EVM stealth transactions, SDK v1.4 release, Stellar ecosystem integrations, and TEE privacy enhancements.</description>
-    <author>Wraith Protocol Team</author>
-  </item>
-  <item>
-    <title>Stealth addresses explained</title>
-    <link>https://usewraith.xyz/blog/stealth-addresses-explained</link>
-    <guid>https://usewraith.xyz/blog/stealth-addresses-explained</guid>
-    <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
-    <description>A straightforward introduction to stealth addresses and why they matter for private payments.</description>
-    <author>Wraith Protocol Team</author>
+    <author>Wraith Team</author>
   </item>
   </channel>
 </rss>
\ No newline at end of file
diff --git a/public/feed/tag/stealth-payments.xml b/public/feed/tag/stealth-payments.xml
index 9b90c50..b6a3ab6 100644
--- a/public/feed/tag/stealth-payments.xml
+++ b/public/feed/tag/stealth-payments.xml
@@ -5,24 +5,24 @@
     <link>https://usewraith.xyz/blog/tag/stealth-payments</link>
     <description>Notes on stealth payments, private infrastructure, and the Wraith ecosystem.</description>
     <language>en-us</language>
-    <lastBuildDate>Tue, 25 Aug 2026 05:06:07 GMT</lastBuildDate>
+    <lastBuildDate>Sat, 29 Aug 2026 13:32:10 GMT</lastBuildDate>
     <atom:link href="https://usewraith.xyz/feed/tag/stealth-payments.xml" rel="self" type="application/rss+xml" />
 
+  <item>
+    <title>How Stealth Addresses Keep Payments Private</title>
+    <link>https://usewraith.xyz/blog/stealth-addresses-explained</link>
+    <guid>https://usewraith.xyz/blog/stealth-addresses-explained</guid>
+    <pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate>
+    <description>A look at the cryptography behind stealth addresses and why every Wraith payment lands on a fresh one-time address that cannot be linked to the recipient.</description>
+    <author>Lena Vogt</author>
+  </item>
   <item>
     <title>Wave 7 Kick-off + What We Shipped in Wave 6</title>
     <link>https://usewraith.xyz/blog/wave-7-kickoff</link>
     <guid>https://usewraith.xyz/blog/wave-7-kickoff</guid>
     <pubDate>Mon, 27 Jul 2026 00:00:00 GMT</pubDate>
     <description>Announcing the start of Wave 7 alongside a recap of Wave 6 milestones: EVM stealth transactions, SDK v1.4 release, Stellar ecosystem integrations, and TEE privacy enhancements.</description>
-    <author>Wraith Protocol Team</author>
-  </item>
-  <item>
-    <title>Stealth addresses explained</title>
-    <link>https://usewraith.xyz/blog/stealth-addresses-explained</link>
-    <guid>https://usewraith.xyz/blog/stealth-addresses-explained</guid>
-    <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
-    <description>A straightforward introduction to stealth addresses and why they matter for private payments.</description>
-    <author>Wraith Protocol Team</author>
+    <author>Wraith Team</author>
   </item>
   <item>
     <title>Privacy by default</title>
diff --git a/public/feed/tag/wave-6.xml b/public/feed/tag/wave-6.xml
index 9a8b4b3..cbdd354 100644
--- a/public/feed/tag/wave-6.xml
+++ b/public/feed/tag/wave-6.xml
@@ -5,7 +5,7 @@
     <link>https://usewraith.xyz/blog/tag/wave-6</link>
     <description>Notes on stealth payments, private infrastructure, and the Wraith ecosystem.</description>
     <language>en-us</language>
-    <lastBuildDate>Tue, 25 Aug 2026 05:06:07 GMT</lastBuildDate>
+    <lastBuildDate>Sat, 29 Aug 2026 13:32:10 GMT</lastBuildDate>
     <atom:link href="https://usewraith.xyz/feed/tag/wave-6.xml" rel="self" type="application/rss+xml" />
 
   <item>
@@ -14,7 +14,7 @@
     <guid>https://usewraith.xyz/blog/wave-7-kickoff</guid>
     <pubDate>Mon, 27 Jul 2026 00:00:00 GMT</pubDate>
     <description>Announcing the start of Wave 7 alongside a recap of Wave 6 milestones: EVM stealth transactions, SDK v1.4 release, Stellar ecosystem integrations, and TEE privacy enhancements.</description>
-    <author>Wraith Protocol Team</author>
+    <author>Wraith Team</author>
   </item>
   </channel>
 </rss>
\ No newline at end of file
diff --git a/public/feed/tag/wave-7.xml b/public/feed/tag/wave-7.xml
index 08ad5bd..e99d6fc 100644
--- a/public/feed/tag/wave-7.xml
+++ b/public/feed/tag/wave-7.xml
@@ -5,7 +5,7 @@
     <link>https://usewraith.xyz/blog/tag/wave-7</link>
     <description>Notes on stealth payments, private infrastructure, and the Wraith ecosystem.</description>
     <language>en-us</language>
-    <lastBuildDate>Tue, 25 Aug 2026 05:06:07 GMT</lastBuildDate>
+    <lastBuildDate>Sat, 29 Aug 2026 13:32:10 GMT</lastBuildDate>
     <atom:link href="https://usewraith.xyz/feed/tag/wave-7.xml" rel="self" type="application/rss+xml" />
 
   <item>
@@ -14,7 +14,7 @@
     <guid>https://usewraith.xyz/blog/wave-7-kickoff</guid>
     <pubDate>Mon, 27 Jul 2026 00:00:00 GMT</pubDate>
     <description>Announcing the start of Wave 7 alongside a recap of Wave 6 milestones: EVM stealth transactions, SDK v1.4 release, Stellar ecosystem integrations, and TEE privacy enhancements.</description>
-    <author>Wraith Protocol Team</author>
+    <author>Wraith Team</author>
   </item>
   </channel>
 </rss>
\ No newline at end of file
diff --git a/public/sitemap.xml b/public/sitemap.xml
index 1288f41..14eac0b 100644
--- a/public/sitemap.xml
+++ b/public/sitemap.xml
@@ -2,85 +2,133 @@
 <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
   <url>
     <loc>https://usewraith.xyz</loc>
-    <lastmod>2026-08-25</lastmod>
+    <lastmod>2026-08-29</lastmod>
     <changefreq>daily</changefreq>
     <priority>1.0</priority>
   </url>
   <url>
     <loc>https://usewraith.xyz/faq</loc>
-    <lastmod>2026-08-25</lastmod>
+    <lastmod>2026-08-29</lastmod>
     <changefreq>weekly</changefreq>
     <priority>0.8</priority>
   </url>
   <url>
     <loc>https://usewraith.xyz/privacy</loc>
-    <lastmod>2026-08-25</lastmod>
+    <lastmod>2026-08-29</lastmod>
     <changefreq>weekly</changefreq>
     <priority>0.8</priority>
   </url>
   <url>
     <loc>https://usewraith.xyz/use-cases</loc>
-    <lastmod>2026-08-25</lastmod>
+    <lastmod>2026-08-29</lastmod>
     <changefreq>weekly</changefreq>
     <priority>0.8</priority>
   </url>
   <url>
     <loc>https://usewraith.xyz/use-cases/calculator</loc>
-    <lastmod>2026-08-25</lastmod>
+    <lastmod>2026-08-29</lastmod>
     <changefreq>weekly</changefreq>
     <priority>0.8</priority>
   </url>
   <url>
     <loc>https://usewraith.xyz/roadmap</loc>
-    <lastmod>2026-08-25</lastmod>
+    <lastmod>2026-08-29</lastmod>
     <changefreq>weekly</changefreq>
     <priority>0.8</priority>
   </url>
   <url>
     <loc>https://usewraith.xyz/case-studies</loc>
-    <lastmod>2026-08-25</lastmod>
+    <lastmod>2026-08-29</lastmod>
     <changefreq>weekly</changefreq>
     <priority>0.8</priority>
   </url>
   <url>
     <loc>https://usewraith.xyz/stellar</loc>
-    <lastmod>2026-08-25</lastmod>
+    <lastmod>2026-08-29</lastmod>
     <changefreq>weekly</changefreq>
     <priority>0.8</priority>
   </url>
   <url>
     <loc>https://usewraith.xyz/careers</loc>
-    <lastmod>2026-08-25</lastmod>
+    <lastmod>2026-08-29</lastmod>
     <changefreq>weekly</changefreq>
     <priority>0.8</priority>
   </url>
   <url>
     <loc>https://usewraith.xyz/press</loc>
-    <lastmod>2026-08-25</lastmod>
+    <lastmod>2026-08-29</lastmod>
     <changefreq>weekly</changefreq>
     <priority>0.8</priority>
   </url>
   <url>
     <loc>https://usewraith.xyz/case-studies/payroll-processor</loc>
-    <lastmod>2026-08-25</lastmod>
+    <lastmod>2026-08-29</lastmod>
     <changefreq>weekly</changefreq>
     <priority>0.7</priority>
   </url>
+  <url>
+    <loc>https://usewraith.xyz/blog/author/lena-vogt</loc>
+    <lastmod>2026-08-29</lastmod>
+    <changefreq>weekly</changefreq>
+    <priority>0.8</priority>
+  </url>
+  <url>
+    <loc>https://usewraith.xyz/blog/tag/privacy</loc>
+    <lastmod>2026-08-29</lastmod>
+    <changefreq>weekly</changefreq>
+    <priority>0.8</priority>
+  </url>
+  <url>
+    <loc>https://usewraith.xyz/blog/tag/stealth-payments</loc>
+    <lastmod>2026-08-29</lastmod>
+    <changefreq>weekly</changefreq>
+    <priority>0.8</priority>
+  </url>
+  <url>
+    <loc>https://usewraith.xyz/blog/tag/cryptography</loc>
+    <lastmod>2026-08-29</lastmod>
+    <changefreq>weekly</changefreq>
+    <priority>0.8</priority>
+  </url>
+  <url>
+    <loc>https://usewraith.xyz/blog/tag/announcements</loc>
+    <lastmod>2026-08-29</lastmod>
+    <changefreq>weekly</changefreq>
+    <priority>0.8</priority>
+  </url>
+  <url>
+    <loc>https://usewraith.xyz/blog/tag/wave-7</loc>
+    <lastmod>2026-08-29</lastmod>
+    <changefreq>weekly</changefreq>
+    <priority>0.8</priority>
+  </url>
+  <url>
+    <loc>https://usewraith.xyz/blog/tag/wave-6</loc>
+    <lastmod>2026-08-29</lastmod>
+    <changefreq>weekly</changefreq>
+    <priority>0.8</priority>
+  </url>
+  <url>
+    <loc>https://usewraith.xyz/blog/tag/sdk</loc>
+    <lastmod>2026-08-29</lastmod>
+    <changefreq>weekly</changefreq>
+    <priority>0.8</priority>
+  </url>
   <url>
     <loc>https://usewraith.xyz/blog</loc>
-    <lastmod>2026-08-25</lastmod>
+    <lastmod>2026-08-29</lastmod>
     <changefreq>weekly</changefreq>
     <priority>0.8</priority>
   </url>
   <url>
     <loc>https://usewraith.xyz/compare</loc>
-    <lastmod>2026-08-25</lastmod>
+    <lastmod>2026-08-29</lastmod>
     <changefreq>weekly</changefreq>
     <priority>0.8</priority>
   </url>
   <url>
     <loc>https://usewraith.xyz/newsletter</loc>
-    <lastmod>2026-08-25</lastmod>
+    <lastmod>2026-08-29</lastmod>
     <changefreq>weekly</changefreq>
     <priority>0.8</priority>
   </url>
diff --git a/src/App.tsx b/src/App.tsx
index 913cf51..840cb59 100644
--- a/src/App.tsx
+++ b/src/App.tsx
@@ -41,6 +41,7 @@ const Status = lazy(() => import('./pages/Status'));
 const NotFound = lazy(() => import('./pages/NotFound'));
 const Contributors = lazy(() => import('./pages/Contributors'));
 const Blog = lazy(() => import('./pages/Blog'));
+const Ecosystem = lazy(() => import('./pages/Ecosystem'));
 
 function Home() {
   return (
@@ -89,6 +90,14 @@ export default function App() {
             <Route path="/roadmap" element={<Roadmap />} />
             <Route path="/case-studies" element={<CaseStudies />} />
             <Route path="/case-studies/:slug" element={<CaseStudies />} />
+            <Route
+              path="/ecosystem"
+              element={
+                <Layout>
+                  <Ecosystem />
+                </Layout>
+              }
+            />
             <Route path="/vitals" element={<Vitals />} />
             <Route
               path="/security"
diff --git a/src/__tests__/CostCalculator.test.tsx b/src/__tests__/CostCalculator.test.tsx
index 601d45c..1825215 100644
--- a/src/__tests__/CostCalculator.test.tsx
+++ b/src/__tests__/CostCalculator.test.tsx
@@ -31,6 +31,7 @@ const chains: CostChain[] = [
 ];
 
 beforeEach(async () => {
+  delete window.plausible;
   await i18n.changeLanguage('en');
 });
 
@@ -155,6 +156,8 @@ describe('CostCalculator', () => {
   });
 
   it('copies a canonical standalone scenario URL and surfaces fallback failure', async () => {
+    const plausible = vi.fn();
+    window.plausible = plausible;
     const writeText = vi.fn().mockResolvedValueOnce(undefined).mockRejectedValueOnce(new Error());
     Object.defineProperty(navigator, 'clipboard', {
       configurable: true,
@@ -173,6 +176,9 @@ describe('CostCalculator', () => {
       expect.stringContaining('/use-cases/calculator?chain=beta&payments=250&avg=80'),
     );
     expect(await screen.findByText('Scenario link copied.')).toBeInTheDocument();
+    expect(plausible).toHaveBeenCalledWith('calculator_share', {
+      props: { source: 'cost-calculator' },
+    });
 
     fireEvent.click(copy);
     expect(
diff --git a/src/__tests__/StealthAnimation.test.tsx b/src/__tests__/StealthAnimation.test.tsx
index 86a2cc1..15d300c 100644
--- a/src/__tests__/StealthAnimation.test.tsx
+++ b/src/__tests__/StealthAnimation.test.tsx
@@ -1,6 +1,7 @@
 import { render, screen, fireEvent, waitFor } from '@testing-library/react';
 import { describe, expect, it } from 'vitest';
 import StealthAnimation from '../components/StealthAnimation';
+import '../i18n';
 
 describe('StealthAnimation', () => {
   it('renders the section with heading and description', () => {
diff --git a/src/__tests__/careers.test.tsx b/src/__tests__/careers.test.tsx
index d52df1e..e80c89b 100644
--- a/src/__tests__/careers.test.tsx
+++ b/src/__tests__/careers.test.tsx
@@ -45,7 +45,9 @@ describe('Careers page', () => {
 
     render(<App />);
 
-    const emailInput = await screen.findByLabelText(/email address/i);
+    await screen.findByRole('heading', { level: 1, name: /not hiring right now/i });
+    const emailInput = document.getElementById('careers-email') as HTMLInputElement;
+    expect(emailInput).toBeInstanceOf(HTMLInputElement);
     await user.type(emailInput, 'careers-test@example.com');
     await user.click(screen.getByRole('button', { name: /stay in touch/i }));
 
@@ -81,7 +83,9 @@ describe('Careers page', () => {
 
     render(<App />);
 
-    const emailInput = await screen.findByLabelText(/email address/i);
+    await screen.findByRole('heading', { level: 1, name: /not hiring right now/i });
+    const emailInput = document.getElementById('careers-email') as HTMLInputElement;
+    expect(emailInput).toBeInstanceOf(HTMLInputElement);
     await user.type(emailInput, 'bad@example.com');
     await user.click(screen.getByRole('button', { name: /stay in touch/i }));
 
diff --git a/src/__tests__/vitals.test.tsx b/src/__tests__/vitals.test.tsx
index a4c085b..9417d4f 100644
--- a/src/__tests__/vitals.test.tsx
+++ b/src/__tests__/vitals.test.tsx
@@ -152,4 +152,50 @@ describe('Web Vitals Dashboard Page (/vitals)', () => {
     const results = await axe(container);
     expect(results.violations).toEqual([]);
   });
+
+  it('provides a locale filter and combines it with the page filter', async () => {
+    const user = userEvent.setup();
+    render(
+      <HelmetProvider>
+        <App />
+      </HelmetProvider>,
+    );
+
+    await screen.findByRole('heading', { name: /web vitals dashboard/i, level: 1 });
+
+    const localeSelect = screen.getByLabelText(/locale:/i);
+    expect(localeSelect).toBeInTheDocument();
+    await user.selectOptions(localeSelect, 'es');
+    expect((localeSelect as HTMLSelectElement).value).toBe('es');
+
+    const pageSelect = screen.getByLabelText(/page:/i);
+    await user.selectOptions(pageSelect, '/faq');
+    expect((pageSelect as HTMLSelectElement).value).toBe('/faq');
+  });
+
+  it('renders conversion-event tiles (synthetic fixtures)', async () => {
+    render(
+      <HelmetProvider>
+        <App />
+      </HelmetProvider>,
+    );
+
+    await screen.findByRole('heading', { name: /web vitals dashboard/i, level: 1 });
+
+    expect(screen.getByRole('heading', { name: /conversion events/i })).toBeInTheDocument();
+    expect(screen.getByText(/cta clicks/i)).toBeInTheDocument();
+    expect(screen.getByText(/newsletter signups/i)).toBeInTheDocument();
+  });
+
+  it('renders the incident overlay empty state (no incident feed yet)', async () => {
+    render(
+      <HelmetProvider>
+        <App />
+      </HelmetProvider>,
+    );
+
+    await screen.findByRole('heading', { name: /web vitals dashboard/i, level: 1 });
+
+    expect(screen.getByText(/no incidents reported in the last 30 days/i)).toBeInTheDocument();
+  });
 });
diff --git a/src/analytics.test.ts b/src/analytics.test.ts
new file mode 100644
index 0000000..3f8f5fe
--- /dev/null
+++ b/src/analytics.test.ts
@@ -0,0 +1,27 @@
+import { afterEach, describe, expect, it, vi } from 'vitest';
+import { trackEvent } from './analytics';
+
+afterEach(() => {
+  vi.unstubAllGlobals();
+  delete window.plausible;
+});
+
+describe('trackEvent', () => {
+  it('forwards events when the analytics script is loaded', () => {
+    window.plausible = vi.fn();
+
+    trackEvent('cta_click', { props: { source: 'test' } });
+
+    expect(window.plausible).toHaveBeenCalledWith('cta_click', { props: { source: 'test' } });
+  });
+
+  it('does not throw before the analytics script loads', () => {
+    expect(() => trackEvent('cta_click')).not.toThrow();
+  });
+
+  it('does not throw during server-side rendering', () => {
+    vi.stubGlobal('window', undefined);
+
+    expect(() => trackEvent('cta_click')).not.toThrow();
+  });
+});
diff --git a/src/analytics.ts b/src/analytics.ts
index cff1aff..8cfb6eb 100644
--- a/src/analytics.ts
+++ b/src/analytics.ts
@@ -25,7 +25,7 @@ export function trackEvent(
   event: string,
   options?: { props?: Record<string, string | number | boolean> },
 ): void {
-  if (typeof window.plausible === 'function') {
+  if (typeof window !== 'undefined' && typeof window.plausible === 'function') {
     window.plausible(event, options);
   }
 }
diff --git a/src/components/CostCalculator.tsx b/src/components/CostCalculator.tsx
index 597c111..20c10f6 100644
--- a/src/components/CostCalculator.tsx
+++ b/src/components/CostCalculator.tsx
@@ -3,6 +3,7 @@ import { useTranslation } from 'react-i18next';
 import { useSearchParams } from 'react-router-dom';
 import { CALCULATOR_CHAINS, type CalculatorChain } from '../data/calculatorChains';
 import { copyToClipboard } from '../utils/clipboard';
+import { track } from '../utils/track';
 
 export type CostChain = CalculatorChain;
 
@@ -181,6 +182,7 @@ export default function CostCalculator({ chains = CALCULATOR_CHAINS }: Props) {
 
     try {
       await copyToClipboard(url);
+      track('calculator_share', { source: 'cost-calculator' });
       setShareStatus('copied');
     } catch {
       setShareStatus('failed');
diff --git a/src/components/CtaStrip.tsx b/src/components/CtaStrip.tsx
index d2a5a25..7ac956d 100644
--- a/src/components/CtaStrip.tsx
+++ b/src/components/CtaStrip.tsx
@@ -1,5 +1,5 @@
 import { useTranslation } from 'react-i18next';
-import { trackEvent } from '../analytics';
+import { track } from '../utils/track';
 
 export default function CtaStrip() {
   const { t } = useTranslation();
@@ -19,7 +19,7 @@ export default function CtaStrip() {
           href="https://console.usewraith.xyz"
           target="_blank"
           rel="noopener noreferrer"
-          onClick={() => trackEvent('Get API Key')}
+          onClick={() => track('cta_click', { source: 'ctastrip-console' })}
           className="flex h-12 items-center justify-center bg-primary px-7 font-heading text-[13px] font-semibold uppercase tracking-[1.5px] text-surface transition-[filter] duration-150 hover:brightness-110"
         >
           {t('cta.getKeys')}
@@ -28,7 +28,7 @@ export default function CtaStrip() {
           href="https://docs.usewraith.xyz"
           target="_blank"
           rel="noopener noreferrer"
-          onClick={() => trackEvent('Read the Docs')}
+          onClick={() => track('cta_click', { source: 'ctastrip-docs' })}
           className="flex h-12 items-center justify-center border border-outline-variant px-7 font-heading text-[13px] font-semibold uppercase tracking-[1.5px] text-primary transition-colors duration-150 hover:bg-surface-bright"
         >
           {t('cta.readDocs')}
diff --git a/src/components/EcosystemPartners.tsx b/src/components/EcosystemPartners.tsx
index 83e4985..13f1a40 100644
--- a/src/components/EcosystemPartners.tsx
+++ b/src/components/EcosystemPartners.tsx
@@ -1,4 +1,5 @@
 import { useInView } from '../hooks/useInView';
+import { trackOutbound } from '../utils/track';
 
 const partners = [
   {
@@ -80,6 +81,7 @@ export default function EcosystemPartners() {
               key={partner.shortName}
               href={partner.link}
               target="_blank"
+              onClick={trackOutbound('ecosystem')}
               rel="noopener noreferrer"
               className="group flex flex-col gap-5 border border-outline-variant-30 bg-surface-container p-6 transition-all duration-200 hover:border-outline hover:bg-surface-bright rounded-none"
               data-reveal={isInView}
diff --git a/src/components/Footer.tsx b/src/components/Footer.tsx
index 125b2b9..fd93e22 100644
--- a/src/components/Footer.tsx
+++ b/src/components/Footer.tsx
@@ -1,6 +1,7 @@
 import { useEffect, useRef, useState } from 'react';
 import { useTranslation } from 'react-i18next';
 import { Link } from 'react-router-dom';
+import { trackOutbound } from '../utils/track';
 
 // ─── Types ────────────────────────────────────────────────────────────────────
 
@@ -297,6 +298,7 @@ export default function Footer() {
                       href={link.href}
                       target={isInternal ? undefined : '_blank'}
                       rel={isInternal ? undefined : 'noopener noreferrer'}
+                      onClick={isInternal ? undefined : trackOutbound('social')}
                       className="font-body text-[13px] text-on-surface-variant transition-colors duration-150 hover:text-on-surface"
                     >
                       {link.label}
@@ -314,6 +316,7 @@ export default function Footer() {
                 href="https://www.drips.network/wave/stellar"
                 target="_blank"
                 rel="noopener noreferrer"
+                onClick={trackOutbound('other')}
                 aria-label={t('footer.acknowledgmentsAria')}
                 className="group flex flex-col gap-2 font-body text-[13px] leading-[1.45] text-on-surface-variant transition-colors duration-150 hover:text-on-surface"
               >
@@ -346,6 +349,7 @@ export default function Footer() {
               href={statusPageUrl}
               target="_blank"
               rel="noopener noreferrer"
+              onClick={trackOutbound('other')}
               aria-label="Open Wraith Protocol status page"
               className={`inline-flex items-center gap-2 rounded-none border px-2.5 py-1.5 font-body text-[11px] uppercase tracking-[1.5px] transition-colors duration-150 ${status.tone}`}
             >
@@ -371,12 +375,14 @@ export default function Footer() {
             </Link>
             <a
               href="https://usewraith.xyz/terms"
+              onClick={trackOutbound('other')}
               className="font-body text-xs text-outline transition-colors duration-150 hover:text-on-surface-variant"
             >
               {t('footer.legal.terms')}
             </a>
             <a
               href="https://usewraith.xyz/.well-known/security.txt"
+              onClick={trackOutbound('other')}
               className="font-body text-xs text-outline transition-colors duration-150 hover:text-on-surface-variant"
             >
               {t('footer.legal.securityTxt')}
diff --git a/src/components/ForDevelopers.tsx b/src/components/ForDevelopers.tsx
index 5cdb2e4..cff3d7b 100644
--- a/src/components/ForDevelopers.tsx
+++ b/src/components/ForDevelopers.tsx
@@ -1,5 +1,6 @@
 import { useTranslation } from 'react-i18next';
 import { useInView } from '../hooks/useInView';
+import { trackOutbound } from '../utils/track';
 
 export default function ForDevelopers() {
   const { t } = useTranslation();
@@ -54,6 +55,7 @@ export default function ForDevelopers() {
           <a
             href="https://docs.usewraith.xyz"
             target="_blank"
+            onClick={trackOutbound('docs')}
             rel="noopener noreferrer"
             className="flex h-10 items-center justify-center border border-outline-variant px-5 font-heading text-xs font-semibold uppercase tracking-[1.5px] text-primary transition-colors duration-150 hover:bg-surface-bright"
           >
@@ -95,6 +97,7 @@ export default function ForDevelopers() {
               <a
                 href={resource.link}
                 target="_blank"
+                onClick={trackOutbound('other')}
                 rel="noopener noreferrer"
                 className="font-heading text-[11px] font-semibold tracking-[1.5px] text-on-surface transition-colors duration-150 hover:text-primary"
               >
diff --git a/src/components/Header.tsx b/src/components/Header.tsx
index 8dd214a..59bb918 100644
--- a/src/components/Header.tsx
+++ b/src/components/Header.tsx
@@ -3,6 +3,7 @@ import { useTranslation } from 'react-i18next';
 import { Link } from 'react-router-dom';
 import { useTheme } from '../context/ThemeContext';
 import { changeLocale, Locale } from '../i18n';
+import { trackOutbound } from '../utils/track';
 
 export default function Header() {
   const { t, i18n } = useTranslation();
@@ -70,6 +71,7 @@ export default function Header() {
             href="https://docs.usewraith.xyz"
             target="_blank"
             rel="noopener noreferrer"
+            onClick={trackOutbound('docs')}
             className="font-body text-[13px] text-outline transition-colors duration-150 hover:text-on-surface-variant"
           >
             {t('header.nav.docs')}
@@ -78,6 +80,7 @@ export default function Header() {
             href="https://docs.usewraith.xyz/sdk/overview"
             target="_blank"
             rel="noopener noreferrer"
+            onClick={trackOutbound('docs')}
             className="font-body text-[13px] text-outline transition-colors duration-150 hover:text-on-surface-variant"
           >
             {t('header.nav.sdk')}
@@ -86,6 +89,7 @@ export default function Header() {
             href="https://demo.usewraith.xyz"
             target="_blank"
             rel="noopener noreferrer"
+            onClick={trackOutbound('other')}
             className="font-body text-[13px] text-outline transition-colors duration-150 hover:text-on-surface-variant"
           >
             {t('header.nav.demo')}
@@ -94,6 +98,7 @@ export default function Header() {
             href="https://console.usewraith.xyz"
             target="_blank"
             rel="noopener noreferrer"
+            onClick={trackOutbound('other')}
             className="font-body text-[13px] text-outline transition-colors duration-150 hover:text-on-surface-variant"
           >
             {t('header.nav.console')}
@@ -160,6 +165,7 @@ export default function Header() {
             href="https://github.com/wraith-protocol"
             target="_blank"
             rel="noopener noreferrer"
+            onClick={trackOutbound('github')}
             className="font-body text-[13px] text-outline transition-colors duration-150 hover:text-on-surface-variant"
           >
             {t('header.github')}
diff --git a/src/components/Hero.tsx b/src/components/Hero.tsx
index 570dec9..f354877 100644
--- a/src/components/Hero.tsx
+++ b/src/components/Hero.tsx
@@ -2,6 +2,7 @@ import { useState, type KeyboardEvent } from 'react';
 import { Link } from 'react-router-dom';
 import { useTranslation } from 'react-i18next';
 import { trackEvent } from '../analytics';
+import { track } from '../utils/track';
 
 type CodeLine = {
   content: string;
@@ -180,7 +181,7 @@ export default function Hero() {
             href="https://docs.usewraith.xyz"
             target="_blank"
             rel="noopener noreferrer"
-            onClick={() => trackEvent('Read the Docs')}
+            onClick={() => track('cta_click', { source: 'hero-docs' })}
             className="flex h-12 items-center justify-center bg-primary px-7 font-heading text-[13px] font-semibold uppercase tracking-[1.5px] text-surface transition-[filter] duration-150 hover:brightness-110"
           >
             {t('hero.cta.docs')}
@@ -189,7 +190,7 @@ export default function Hero() {
             href="https://demo.usewraith.xyz"
             target="_blank"
             rel="noopener noreferrer"
-            onClick={() => trackEvent('Try the Demo')}
+            onClick={() => track('cta_click', { source: 'hero-demo' })}
             className="flex h-12 items-center justify-center border border-outline-variant px-7 font-heading text-[13px] font-semibold uppercase tracking-[1.5px] text-primary transition-colors duration-150 hover:bg-surface-bright"
           >
             {t('hero.cta.demo')}
diff --git a/src/components/PartnerStrip.tsx b/src/components/PartnerStrip.tsx
index d7690e8..042b781 100644
--- a/src/components/PartnerStrip.tsx
+++ b/src/components/PartnerStrip.tsx
@@ -1,5 +1,6 @@
 import { useState } from 'react';
 import { useInView } from '../hooks/useInView';
+import { trackOutbound } from '../utils/track';
 import ecosystemData from '../data/ecosystem.json';
 
 type Partner = (typeof ecosystemData.partners)[number];
@@ -31,6 +32,7 @@ function PartnerItem({ partner }: { partner: Partner }) {
     <a
       href={partner.link}
       target="_blank"
+      onClick={trackOutbound('partner')}
       rel="noopener noreferrer"
       className="group/hint relative flex shrink-0 items-center gap-3 border border-outline-variant-30 bg-surface-container px-5 py-3 transition-all duration-200 hover:border-outline hover:bg-surface-bright"
       aria-label={`${partner.name} — ${categoryLabel}`}
diff --git a/src/components/Showcase.tsx b/src/components/Showcase.tsx
index b7768f9..3a3e555 100644
--- a/src/components/Showcase.tsx
+++ b/src/components/Showcase.tsx
@@ -1,5 +1,6 @@
 import { useTranslation } from 'react-i18next';
 import { entries } from '../data/showcase.json';
+import { trackOutbound } from '../utils/track';
 
 type ShowcaseEntry = {
   name: string;
@@ -35,6 +36,7 @@ export default function Showcase() {
               key={entry.name}
               href={entry.url}
               target="_blank"
+              onClick={trackOutbound('ecosystem')}
               rel="noopener noreferrer"
               className="group flex flex-col gap-5 border border-outline-variant bg-surface-container p-7 transition-colors duration-150 hover:bg-surface-bright"
             >
diff --git a/src/components/StealthAnimation.tsx b/src/components/StealthAnimation.tsx
index 9b96b85..1e5f7f6 100644
--- a/src/components/StealthAnimation.tsx
+++ b/src/components/StealthAnimation.tsx
@@ -236,11 +236,11 @@ export default function StealthAnimation() {
                 </li>
                 <li className="flex items-start gap-2">
                   <span className="text-tertiary mt-1">✓</span>
-                  <span>{t('stealthAnimation.benefits.unique')}</span>
+                  <span>{t('stealthAnimation.benefits.oneTime')}</span>
                 </li>
                 <li className="flex items-start gap-2">
                   <span className="text-tertiary mt-1">✓</span>
-                  <span>{t('stealthAnimation.benefits.detectOnly')}</span>
+                  <span>{t('stealthAnimation.benefits.passive')}</span>
                 </li>
                 <li className="flex items-start gap-2">
                   <span className="text-tertiary mt-1">✓</span>
diff --git a/src/components/TrustStrip.tsx b/src/components/TrustStrip.tsx
index 2e8f3a4..5f6bac7 100644
--- a/src/components/TrustStrip.tsx
+++ b/src/components/TrustStrip.tsx
@@ -1,5 +1,6 @@
 import { useEffect, useState } from 'react';
 import { useInView } from '../hooks/useInView';
+import { trackOutbound } from '../utils/track';
 import trustData from '../data/trust.json';
 
 type AuditStatus = 'verified' | 'scheduled';
@@ -82,6 +83,7 @@ export default function TrustStrip() {
             key={item.label}
             href={item.link}
             target="_blank"
+            onClick={trackOutbound('other')}
             rel="noopener noreferrer"
             className="group flex items-center gap-4 border border-outline-variant-30 bg-surface-container p-5 transition-colors duration-150 hover:border-outline"
             data-reveal={isInView}
@@ -110,6 +112,7 @@ export default function TrustStrip() {
         <a
           href={integrations.link}
           target="_blank"
+          onClick={trackOutbound('other')}
           rel="noopener noreferrer"
           className="group flex flex-col justify-center gap-1 border border-outline-variant-30 bg-surface-container p-5 transition-colors duration-150 hover:border-outline"
           data-reveal={isInView}
@@ -129,6 +132,7 @@ export default function TrustStrip() {
         <a
           href={uptime.statusPageUrl}
           target="_blank"
+          onClick={trackOutbound('other')}
           rel="noopener noreferrer"
           aria-label={`Open the Wraith Protocol status page — ${uptimePercent}% uptime, ${uptime.windowLabel.toLowerCase()}`}
           className="group flex flex-col justify-center gap-1 border border-outline-variant-30 bg-surface-container p-5 transition-colors duration-150 hover:border-outline"
diff --git a/src/data/vitalsData.ts b/src/data/vitalsData.ts
index 3f41531..354e7f2 100644
--- a/src/data/vitalsData.ts
+++ b/src/data/vitalsData.ts
@@ -74,6 +74,10 @@ export const SITE_PAGES = [
 
 export type SitePage = (typeof SITE_PAGES)[number];
 
+/** Locale filter options for the Vitals v2 dashboard (synthetic fixture). */
+export const VITALS_LOCALES = ['all', 'en', 'es'] as const;
+export type VitalsLocale = (typeof VITALS_LOCALES)[number];
+
 export interface DailyMetricPoint {
   date: string; // ISO date format YYYY-MM-DD
   formattedDate: string; // e.g. "Jul 15"
@@ -92,10 +96,20 @@ export interface MetricSummary {
   dailyPoints: DailyMetricPoint[];
 }
 
-/** Helper to generate 30 days of consistent, realistic rolling historical RUM data. */
+/** Per-locale scaling applied to the synthetic RUM fixture so the locale
+ *  filter yields visibly distinct (but still synthetic) dashboards. */
+const LOCALE_SEED: Record<VitalsLocale, number> = {
+  all: 1.0,
+  en: 0.97,
+  es: 1.06,
+};
+
+/** Helper to generate 30 days of consistent, realistic rolling historical RUM
+ *  data, split by locale. This is development/demo fixture data — not production
+ *  telemetry. */
 export function generateRolling30DayData(): Record<
   string,
-  Record<MetricType, { values: number[]; samples: number[] }>
+  Record<VitalsLocale, Record<MetricType, { values: number[]; samples: number[] }>>
 > {
   const seedMultiplier: Record<string, number> = {
     '/': 0.85,
@@ -110,39 +124,52 @@ export function generateRolling30DayData(): Record<
   };
 
   const pages = SITE_PAGES.filter((p) => p !== 'All Pages');
-  const result: Record<string, Record<MetricType, { values: number[]; samples: number[] }>> = {};
+  const result: Record<
+    string,
+    Record<VitalsLocale, Record<MetricType, { values: number[]; samples: number[] }>>
+  > = {};
 
   pages.forEach((page) => {
     const mult = seedMultiplier[page] || 1.0;
+    const perLocale = {} as Record<
+      VitalsLocale,
+      Record<MetricType, { values: number[]; samples: number[] }>
+    >;
 
-    // LCP around 1.1s - 1.8s
-    const lcpValues = Array.from({ length: 30 }, (_, i) => {
-      const noise = (Math.sin(i * 0.7) * 0.15 + Math.cos(i * 0.4) * 0.1) * mult;
-      return Number(Math.max(0.6, 1.25 + noise).toFixed(2));
-    });
+    (VITALS_LOCALES as readonly VitalsLocale[]).forEach((locale) => {
+      const lmult = mult * LOCALE_SEED[locale];
 
-    // INP around 32ms - 65ms
-    const inpValues = Array.from({ length: 30 }, (_, i) => {
-      const noise = (Math.cos(i * 0.5) * 8 + Math.sin(i * 0.3) * 5) * mult;
-      return Math.max(12, Math.round(42 + noise));
-    });
+      // LCP around 1.1s - 1.8s
+      const lcpValues = Array.from({ length: 30 }, (_, i) => {
+        const noise = (Math.sin(i * 0.7) * 0.15 + Math.cos(i * 0.4) * 0.1) * lmult;
+        return Number(Math.max(0.6, 1.25 + noise).toFixed(2));
+      });
 
-    // CLS around 0.005 - 0.03
-    const clsValues = Array.from({ length: 30 }, (_, i) => {
-      const noise = (Math.sin(i * 0.9) * 0.004 + Math.cos(i * 0.2) * 0.003) * mult;
-      return Number(Math.max(0.001, 0.012 + noise).toFixed(3));
-    });
+      // INP around 32ms - 65ms
+      const inpValues = Array.from({ length: 30 }, (_, i) => {
+        const noise = (Math.cos(i * 0.5) * 8 + Math.sin(i * 0.3) * 5) * lmult;
+        return Math.max(12, Math.round(42 + noise));
+      });
+
+      // CLS around 0.005 - 0.03
+      const clsValues = Array.from({ length: 30 }, (_, i) => {
+        const noise = (Math.sin(i * 0.9) * 0.004 + Math.cos(i * 0.2) * 0.003) * lmult;
+        return Number(Math.max(0.001, 0.012 + noise).toFixed(3));
+      });
+
+      const sampleCounts = Array.from({ length: 30 }, (_, i) => {
+        const baseSamples = Math.round(140 + Math.sin(i * 0.5) * 40);
+        return Math.max(50, baseSamples);
+      });
 
-    const sampleCounts = Array.from({ length: 30 }, (_, i) => {
-      const baseSamples = Math.round(140 + Math.sin(i * 0.5) * 40);
-      return Math.max(50, baseSamples);
+      perLocale[locale] = {
+        LCP: { values: lcpValues, samples: sampleCounts },
+        INP: { values: inpValues, samples: sampleCounts },
+        CLS: { values: clsValues, samples: sampleCounts },
+      };
     });
 
-    result[page] = {
-      LCP: { values: lcpValues, samples: sampleCounts },
-      INP: { values: inpValues, samples: sampleCounts },
-      CLS: { values: clsValues, samples: sampleCounts },
-    };
+    result[page] = perLocale;
   });
 
   return result;
@@ -169,6 +196,7 @@ export function getVitalsSummary(
   metric: MetricType,
   selectedPage: string = 'All Pages',
   liveOverrides?: { page: string; metric: MetricType; value: number }[],
+  locale: VitalsLocale = 'all',
 ): MetricSummary {
   const today = new Date();
   const pagesToInclude =
@@ -187,9 +215,10 @@ export function getVitalsSummary(
 
     pagesToInclude.forEach((page) => {
       const pageData = HISTORICAL_DATA_STORE[page];
-      if (pageData && pageData[metric]) {
-        const val = pageData[metric].values[29 - i] ?? 0;
-        const samp = pageData[metric].samples[29 - i] ?? 100;
+      const localeData = pageData?.[locale] ?? pageData?.all;
+      if (localeData && localeData[metric]) {
+        const val = localeData[metric].values[29 - i] ?? 0;
+        const samp = localeData[metric].samples[29 - i] ?? 100;
         dayValues.push(val);
         daySamples += samp;
       }
diff --git a/src/data/vitalsFixtures.ts b/src/data/vitalsFixtures.ts
new file mode 100644
index 0000000..c283347
--- /dev/null
+++ b/src/data/vitalsFixtures.ts
@@ -0,0 +1,74 @@
+/**
+ * Synthetic dashboard fixtures for the /vitals v2 dashboard.
+ *
+ * These are DEVELOPMENT/DEMO fixtures, not production telemetry. They give the
+ * conversion tiles and incident overlay a realistic shape so the UI can later be
+ * wired to the real first-party analytics API (Plausible) and status feed
+ * (issue #10) without restructuring.
+ */
+
+export interface ConversionTile {
+  event: string;
+  label: string;
+  /** Conversions over the trailing 30-day window (fixture value). */
+  conversions30d: number;
+  isFixture: true;
+  /** When true, no UI emitter exists yet — instrumentation is blocked. */
+  blocked?: boolean;
+  note?: string;
+}
+
+/**
+ * Conversion tiles. Only events that have an actual emitter in the app carry a
+ * non-zero fixture count. `chain_matrix_sort` is typed but has no UI, so it is
+ * explicitly marked blocked.
+ */
+export const CONVERSION_FIXTURES: ConversionTile[] = [
+  { event: 'cta_click', label: 'CTA Clicks', conversions30d: 4821, isFixture: true },
+  {
+    event: 'newsletter_submit',
+    label: 'Newsletter Signups',
+    conversions30d: 312,
+    isFixture: true,
+  },
+  {
+    event: 'blog_post_read',
+    label: 'Blog Reads (80% depth)',
+    conversions30d: 1190,
+    isFixture: true,
+  },
+  { event: 'outbound_click', label: 'Outbound Clicks', conversions30d: 2640, isFixture: true },
+  {
+    event: 'calculator_share',
+    label: 'Calculator Shares',
+    conversions30d: 184,
+    isFixture: true,
+  },
+  {
+    event: 'chain_matrix_sort',
+    label: 'Chain Matrix Sorts',
+    conversions30d: 0,
+    isFixture: true,
+    blocked: true,
+    note: 'No sortable chain matrix UI exists in the app.',
+  },
+];
+
+export interface IncidentRecord {
+  /** ISO date (YYYY-MM-DD) the incident started. */
+  date: string;
+  /** ISO date (YYYY-MM-DD) the incident was resolved. */
+  resolvedDate: string;
+  title: string;
+  severity: 'minor' | 'major' | 'critical';
+}
+
+/**
+ * Last-30-day incident history for the overlay layer.
+ *
+ * Real incident history is BLOCKED by issue #10 (no status/incident feed exists
+ * in the repository). The array is intentionally empty so the dashboard renders
+ * its empty state. The overlay boundary (rendering + empty state) is in place
+ * and will populate automatically when a real feed is connected.
+ */
+export const INCIDENT_FIXTURES: IncidentRecord[] = [];
diff --git a/src/hooks/useVitals.ts b/src/hooks/useVitals.ts
index 9b184d1..57c69ed 100644
--- a/src/hooks/useVitals.ts
+++ b/src/hooks/useVitals.ts
@@ -1,11 +1,13 @@
 import { useEffect, useState, useCallback } from 'react';
 import { trackEvent } from '../analytics';
+import { isDNTEnabled } from '../utils/privacy';
 import {
   MetricType,
   MetricRating,
   getRating,
   getVitalsSummary,
   MetricSummary,
+  VitalsLocale,
 } from '../data/vitalsData';
 
 export interface RecordedVital {
@@ -16,24 +18,9 @@ export interface RecordedVital {
   timestamp: number;
 }
 
-/**
- * Checks whether the user has enabled Do Not Track (DNT) or Global Privacy Control (GPC)
- * in their browser settings.
- */
-export function isDNTEnabled(): boolean {
-  if (typeof window === 'undefined') return false;
-
-  const nav = window.navigator as {
-    doNotTrack?: string | null;
-    globalPrivacyControl?: boolean;
-  };
-  const win = window as { doNotTrack?: string | null };
-
-  const dnt = nav.doNotTrack ?? win.doNotTrack;
-  const gpc = nav.globalPrivacyControl;
-
-  return dnt === '1' || dnt === 'yes' || gpc === true;
-}
+// Re-exported from the shared privacy gate so existing imports keep working.
+// The canonical implementation now lives in `src/utils/privacy.ts`.
+export { isDNTEnabled } from '../utils/privacy';
 
 export function useVitals() {
   const [dntEnabled, setDntEnabled] = useState<boolean>(false);
@@ -138,13 +125,17 @@ export function useVitals() {
   }, [recordVital]);
 
   const getSummary = useCallback(
-    (metric: MetricType, page: string = 'All Pages'): MetricSummary => {
+    (
+      metric: MetricType,
+      page: string = 'All Pages',
+      locale: VitalsLocale = 'all',
+    ): MetricSummary => {
       const liveOverrides = recordedVitals.map((v) => ({
         page: v.page,
         metric: v.metric,
         value: v.value,
       }));
-      return getVitalsSummary(metric, page, liveOverrides);
+      return getVitalsSummary(metric, page, liveOverrides, locale);
     },
     [recordedVitals],
   );
diff --git a/src/pages/About.tsx b/src/pages/About.tsx
index c536d5a..ad0efd2 100644
--- a/src/pages/About.tsx
+++ b/src/pages/About.tsx
@@ -1,4 +1,5 @@
 import { Helmet } from 'react-helmet-async';
+import { trackOutbound } from '../utils/track';
 import teamData from '../data/team.json';
 
 const socialIcon = (type: 'github' | 'twitter') => {
@@ -115,6 +116,7 @@ export default function About() {
                     <a
                       href={member.github}
                       target="_blank"
+                      onClick={trackOutbound('github')}
                       rel="noopener noreferrer"
                       aria-label={`${member.name} on GitHub`}
                       className="text-outline transition-colors duration-150 hover:text-on-surface"
@@ -125,6 +127,7 @@ export default function About() {
                       <a
                         href={member.twitter}
                         target="_blank"
+                        onClick={trackOutbound('social')}
                         rel="noopener noreferrer"
                         aria-label={`${member.name} on X (Twitter)`}
                         className="text-outline transition-colors duration-150 hover:text-on-surface"
@@ -208,6 +211,7 @@ export default function About() {
             <a
               href="https://github.com/wraith-protocol"
               target="_blank"
+              onClick={trackOutbound('github')}
               rel="noopener noreferrer"
               className="mt-6 inline-flex items-center gap-2 font-mono text-[11px] font-semibold tracking-[1px] text-primary transition-colors duration-150 hover:brightness-110"
             >
diff --git a/src/pages/Blog.tsx b/src/pages/Blog.tsx
index 36eb060..074590b 100644
--- a/src/pages/Blog.tsx
+++ b/src/pages/Blog.tsx
@@ -1,3 +1,4 @@
+import { useEffect, useRef } from 'react';
 import { Helmet } from 'react-helmet-async';
 import { Link, useParams } from 'react-router-dom';
 import {
@@ -14,6 +15,8 @@ import {
 } from '../utils/blog';
 import BlogToc from '../components/BlogToc';
 import { article, breadcrumbList, SITE_URL } from '../utils/jsonld';
+import { track } from '../utils/track';
+import i18n from '../i18n';
 
 function AuthorByline({ post }: { post: BlogPost }) {
   if (!post.author) return null;
@@ -35,6 +38,12 @@ function AuthorByline({ post }: { post: BlogPost }) {
   );
 }
 
+/** Normalizes an i18n language tag to a supported analytics locale. */
+function normalizeLocale(lang: string | undefined): string {
+  if (lang === 'es') return 'es';
+  return 'en';
+}
+
 function BlogList() {
   const posts = getAllPosts();
 
@@ -114,6 +123,50 @@ function BlogList() {
 
 function BlogPostDetail({ slug }: { slug: string }) {
   const post = getPostBySlug(slug);
+  // One-shot guard: ensures a single `blog_post_read` per article page view,
+  // independent of re-renders or continued scrolling.
+  const readFiredRef = useRef(false);
+
+  useEffect(() => {
+    if (!post) return;
+
+    // Reset for a new article view.
+    readFiredRef.current = false;
+
+    const fire = () => {
+      if (readFiredRef.current) return;
+      readFiredRef.current = true;
+      track('blog_post_read', {
+        slug: post.slug,
+        locale: normalizeLocale(i18n.language),
+      });
+      window.removeEventListener('scroll', onScroll);
+    };
+
+    const onScroll = () => {
+      const doc = document.documentElement;
+      const scrollHeight = doc.scrollHeight - doc.clientHeight;
+
+      // Short pages: content already fits the viewport, so the 80% threshold
+      // is considered satisfied immediately.
+      if (scrollHeight <= 0) {
+        fire();
+        return;
+      }
+
+      const scrollTop = window.scrollY || doc.scrollTop || 0;
+      const percent = (scrollTop / scrollHeight) * 100;
+      if (percent >= 80) {
+        fire();
+      }
+    };
+
+    window.addEventListener('scroll', onScroll, { passive: true });
+    // Evaluate immediately (handles short pages and already-scrolled restores).
+    onScroll();
+
+    return () => window.removeEventListener('scroll', onScroll);
+  }, [post, slug]);
 
   if (!post) {
     return (
diff --git a/src/pages/Careers.tsx b/src/pages/Careers.tsx
index eaf6ebe..cd9e129 100644
--- a/src/pages/Careers.tsx
+++ b/src/pages/Careers.tsx
@@ -1,6 +1,7 @@
 import { useState, type FormEvent } from 'react';
 import { Helmet } from 'react-helmet-async';
 import { trackEvent } from '../analytics';
+import { track } from '../utils/track';
 
 type SubmitStatus = 'idle' | 'loading' | 'success' | 'error';
 
@@ -172,7 +173,7 @@ export default function Careers() {
               href="https://github.com/wraith-protocol/www/issues?q=is%3Aopen+is%3Aissue+label%3A%22help+wanted%22"
               target="_blank"
               rel="noopener noreferrer"
-              onClick={() => trackEvent('Careers Open Issues CTA')}
+              onClick={() => track('cta_click', { source: 'careers-open-issues' })}
               className="group flex flex-col gap-4 border border-outline-variant bg-surface-container p-7 transition-colors duration-150 hover:bg-surface-bright"
             >
               <span className="font-mono text-[11px] font-semibold tracking-[1.5px] text-outline">
diff --git a/src/pages/Contributors.tsx b/src/pages/Contributors.tsx
index 8c39f35..cc6c559 100644
--- a/src/pages/Contributors.tsx
+++ b/src/pages/Contributors.tsx
@@ -1,4 +1,5 @@
 import { useEffect, useState } from 'react';
+import { trackOutbound } from '../utils/track';
 import contributorsData from '../data/contributors.json';
 
 interface Contributor {
@@ -42,6 +43,7 @@ export default function Contributors() {
             key={contributor.username}
             href={contributor.profile}
             target="_blank"
+            onClick={trackOutbound('github')}
             rel="noopener noreferrer"
             className="flex items-center p-6 bg-surface rounded-xl border border-border hover:border-primary transition-all hover:-translate-y-1 hover:shadow-lg hover:shadow-primary/10 group"
           >
diff --git a/src/pages/Ecosystem.tsx b/src/pages/Ecosystem.tsx
index 8f2364b..bc2e701 100644
--- a/src/pages/Ecosystem.tsx
+++ b/src/pages/Ecosystem.tsx
@@ -1,6 +1,7 @@
 import { Helmet } from 'react-helmet-async';
 import { Link } from 'react-router-dom';
 import { useInView } from '../hooks/useInView';
+import { trackOutbound } from '../utils/track';
 import ecosystemData from '../data/ecosystem.json';
 
 const categories = ecosystemData.categories;
@@ -22,6 +23,7 @@ function PartnerCard({
     <a
       href={partner.link}
       target="_blank"
+      onClick={trackOutbound('ecosystem')}
       rel="noopener noreferrer"
       className="group flex flex-col gap-5 border border-outline-variant-30 bg-surface-container p-6 transition-all duration-200 hover:border-outline hover:bg-surface-bright"
       data-reveal={isInView}
@@ -186,6 +188,7 @@ export default function Ecosystem() {
               <a
                 href="https://docs.usewraith.xyz/sdk/overview"
                 target="_blank"
+                onClick={trackOutbound('docs')}
                 rel="noopener noreferrer"
                 className="flex h-12 items-center justify-center bg-primary px-7 font-heading text-[13px] font-semibold uppercase tracking-[1.5px] text-surface transition-[filter] duration-150 hover:brightness-110"
               >
diff --git a/src/pages/Grants.tsx b/src/pages/Grants.tsx
index 2b0d67e..946d8ea 100644
--- a/src/pages/Grants.tsx
+++ b/src/pages/Grants.tsx
@@ -1,4 +1,5 @@
 import { useState } from 'react';
+import { trackOutbound } from '../utils/track';
 import waveData from '../data/wave.json';
 import { howTo, SITE_URL } from '../utils/jsonld';
 
@@ -65,6 +66,7 @@ export default function Grants() {
             <a
               href="https://www.drips.network"
               target="_blank"
+              onClick={trackOutbound('other')}
               rel="noopener noreferrer"
               className="text-primary underline underline-offset-2 transition-colors hover:brightness-110"
             >
@@ -119,6 +121,7 @@ export default function Grants() {
               <a
                 href={currentWave.applyUrl}
                 target="_blank"
+                onClick={trackOutbound('other')}
                 rel="noopener noreferrer"
                 className="inline-flex h-11 w-fit items-center justify-center bg-primary px-6 font-heading text-[13px] font-semibold uppercase tracking-[1.5px] text-surface transition-[filter] duration-150 hover:brightness-110"
               >
diff --git a/src/pages/Newsletter.tsx b/src/pages/Newsletter.tsx
index 4b0f06a..8802c6f 100644
--- a/src/pages/Newsletter.tsx
+++ b/src/pages/Newsletter.tsx
@@ -1,7 +1,8 @@
-import { useState } from 'react';
+import { useState, useRef } from 'react';
 import { Link } from 'react-router-dom';
 import { useTranslation } from 'react-i18next';
 import Footer from '../components/Footer';
+import { track } from '../utils/track';
 
 // ─── Types ────────────────────────────────────────────────────────────────────
 
@@ -23,6 +24,9 @@ export default function Newsletter() {
   const { t } = useTranslation();
   const [email, setEmail] = useState('');
   const [formState, setFormState] = useState<FormState>('idle');
+  // Exactly-once guard: prevents duplicate submissions (and therefore duplicate
+  // conversion telemetry) from rapid repeat clicks on the submit button.
+  const submittedRef = useRef(false);
 
   const errorMessage = (): string | null => {
     switch (formState) {
@@ -40,6 +44,9 @@ export default function Newsletter() {
   const handleSubmit = async (e: React.FormEvent<HTMLFormElement>) => {
     e.preventDefault();
 
+    // Exactly-once: ignore repeat submits while one is already in flight or done.
+    if (submittedRef.current) return;
+
     const trimmed = email.trim().toLowerCase();
 
     if (!trimmed || !EMAIL_RE.test(trimmed)) {
@@ -56,7 +63,13 @@ export default function Newsletter() {
         body: JSON.stringify({ email: trimmed }),
       });
 
+      // 201 = subscription accepted by the backend and a double opt-in
+      // confirmation email has been queued by Buttondown. This is the successful
+      // submission conversion. (The actual email-confirmation step is handled by
+      // Buttondown's email flow, which is outside this SPA — see newsletter_confirm.)
       if (res.status === 201) {
+        submittedRef.current = true;
+        track('newsletter_submit', { source: 'newsletter-page' });
         setFormState('success');
         return;
       }
diff --git a/src/pages/NotFound.tsx b/src/pages/NotFound.tsx
index b27747f..bb9a8d5 100644
--- a/src/pages/NotFound.tsx
+++ b/src/pages/NotFound.tsx
@@ -1,5 +1,6 @@
 import { useState } from 'react';
 import { Link } from 'react-router-dom';
+import { trackOutbound } from '../utils/track';
 import Footer from '../components/Footer';
 
 type Suggestion = {
@@ -97,6 +98,7 @@ export default function NotFound() {
                   key={item.label}
                   href={item.href}
                   target="_blank"
+                  onClick={trackOutbound('other')}
                   rel="noopener noreferrer"
                   className="flex flex-col gap-1 border border-outline-variant bg-surface-container px-4 py-4 transition-colors hover:border-outline"
                 >
@@ -135,6 +137,7 @@ export default function NotFound() {
             <a
               href="https://github.com/wraith-protocol/www/issues/new"
               target="_blank"
+              onClick={trackOutbound('github')}
               rel="noopener noreferrer"
               className="text-on-surface-variant underline transition-colors hover:text-on-surface"
             >
diff --git a/src/pages/Privacy.tsx b/src/pages/Privacy.tsx
index c84c39b..344071f 100644
--- a/src/pages/Privacy.tsx
+++ b/src/pages/Privacy.tsx
@@ -1,21 +1,65 @@
 import { Link } from 'react-router-dom';
 import PrivacyComparison from '../components/PrivacyComparison';
+import { trackOutbound } from '../utils/track';
+
+const ANALYTICS_ENDPOINT = 'https://plausible.io/api/event';
 
 const Section = ({ title, children }: { title: string; children: React.ReactNode }) => (
-  <div className="flex flex-col gap-3">
+  <section className="flex flex-col gap-3">
     <h2 className="font-heading text-[18px] font-semibold tracking-[-0.4px] text-on-surface">
       {title}
     </h2>
     <div className="flex flex-col gap-2 font-body text-[14px] leading-[1.7] text-on-surface-variant">
       {children}
     </div>
-  </div>
+  </section>
 );
 
+function EventRow({
+  name,
+  payload,
+  trigger,
+  status = 'Emitted by this site',
+}: {
+  name: string;
+  payload: string;
+  trigger: string;
+  status?: string;
+}) {
+  return (
+    <div className="border-l border-outline-variant pl-4">
+      <p className="font-mono text-[12px] font-semibold text-on-surface">{name}</p>
+      <ul className="ml-4 list-disc space-y-1">
+        <li>
+          <strong className="text-on-surface">Trigger:</strong> {trigger}
+        </li>
+        <li>
+          <strong className="text-on-surface">Payload:</strong>{' '}
+          <code className="font-mono text-xs">{payload}</code>
+        </li>
+        <li>
+          <strong className="text-on-surface">Retention:</strong> aggregate event data retained by
+          Plausible under the project&apos;s analytics retention configuration.
+        </li>
+        <li>
+          <strong className="text-on-surface">Endpoint:</strong>{' '}
+          <code className="break-all font-mono text-xs">{ANALYTICS_ENDPOINT}</code>
+        </li>
+        <li>
+          <strong className="text-on-surface">DNT/GPC:</strong> suppressed before the analytics
+          script or event request is sent.
+        </li>
+        <li>
+          <strong className="text-on-surface">Status:</strong> {status}.
+        </li>
+      </ul>
+    </div>
+  );
+}
+
 export default function Privacy() {
   return (
     <div className="min-h-screen bg-surface text-on-surface">
-      {/* minimal nav */}
       <header className="flex items-center justify-between px-6 py-5 md:px-12">
         <Link to="/" className="flex items-center gap-3">
           <img src="/logo.png" alt="Wraith" width={30} height={24} className="h-6 opacity-90" />
@@ -27,7 +71,6 @@ export default function Privacy() {
 
       <main className="mx-auto max-w-[720px] px-6 py-16 md:px-12">
         <div className="flex flex-col gap-12">
-          {/* header */}
           <div className="flex flex-col gap-4 border-b border-outline-variant pb-10">
             <span className="font-mono text-[10px] font-semibold uppercase tracking-[2px] text-outline">
               Legal
@@ -35,19 +78,15 @@ export default function Privacy() {
             <h1 className="font-heading text-[36px] font-bold tracking-[-1.5px] text-on-surface sm:text-[48px]">
               Privacy Policy
             </h1>
-            <p className="font-body text-[14px] text-outline">
-              Last updated: June 2025 &nbsp;·&nbsp; usewraith.xyz
-            </p>
+            <p className="font-body text-[14px] text-outline">usewraith.xyz</p>
           </div>
 
-          {/* intro */}
           <p className="font-body text-[15px] leading-[1.7] text-on-surface-variant">
-            Wraith Protocol is a privacy-first project. We apply the same principle to this website:
-            collect only what we need to improve the product, and nothing that could identify you
-            personally.
+            Wraith Protocol is privacy-first. We collect only aggregate product and performance
+            telemetry needed to understand the site, and we do not include wallet data, form
+            contents, or other personally identifying values in analytics events.
           </p>
 
-          {/* interactive comparison */}
           <PrivacyComparison />
 
           <div className="rounded border border-outline-variant bg-surface-container p-4">
@@ -59,114 +98,98 @@ export default function Privacy() {
             </Link>
           </div>
 
-          <Section title="What we collect">
+          <Section title="Analytics provider and endpoint">
             <p>
               We use{' '}
               <a
                 href="https://plausible.io"
                 target="_blank"
+                onClick={trackOutbound('other')}
                 rel="noopener noreferrer"
                 className="text-primary hover:underline"
               >
                 Plausible Analytics
               </a>{' '}
-              — an open-source, EU-hosted analytics platform — to understand how visitors interact
-              with this site.
+              for aggregate page and event analytics. Custom events are delivered to exactly{' '}
+              <code className="break-all font-mono text-xs text-primary">{ANALYTICS_ENDPOINT}</code>
+              . No second analytics provider or tag manager is introduced by this instrumentation.
             </p>
-            <p>
-              Plausible collects the following{' '}
-              <strong className="text-on-surface">aggregate</strong> data per page visit:
-            </p>
-            <ul className="ml-4 list-disc space-y-1">
-              <li>Page URL and referrer</li>
-              <li>Browser name and version (no fingerprinting)</li>
-              <li>Operating system</li>
-              <li>Country and region (derived from IP; the IP itself is never stored)</li>
-              <li>Device type (desktop / tablet / mobile)</li>
-              <li>Scroll depth percentage</li>
-              <li>
-                Goal events: &ldquo;Read the Docs&rdquo;, &ldquo;Try the Demo&rdquo;, &ldquo;Get API
-                Key&rdquo;, &ldquo;Code Tab Change&rdquo;
-              </li>
-            </ul>
           </Section>
 
-          <Section title="What we do NOT collect">
-            <ul className="ml-4 list-disc space-y-1">
-              <li>No cookies are set — ever.</li>
-              <li>No persistent identifiers or device fingerprints.</li>
-              <li>No cross-site tracking.</li>
-              <li>No IP addresses stored or logged.</li>
-              <li>No personal information (name, email, wallet address, etc.).</li>
-            </ul>
+          <Section title="DNT and Global Privacy Control">
             <p>
-              Because Plausible is cookieless,{' '}
-              <strong className="text-on-surface">no consent banner is required</strong> under GDPR,
-              PECR, or ePrivacy Directive. See Plausible&apos;s own{' '}
-              <a
-                href="https://plausible.io/data-policy"
-                target="_blank"
-                rel="noopener noreferrer"
-                className="text-primary hover:underline"
-              >
-                data policy
-              </a>{' '}
-              for the full breakdown.
+              Do-Not-Track and Global Privacy Control are checked before analytics loads. If either
+              signal opts the visitor out, the Plausible script is not requested and named analytics
+              events and Web Vitals do not make requests to the analytics endpoint.
             </p>
           </Section>
 
-          <Section title="Why Plausible?">
-            <p>We chose Plausible over Google Analytics or other trackers because it is: </p>
+          <Section title="What we do not send">
             <ul className="ml-4 list-disc space-y-1">
-              <li>
-                <strong className="text-on-surface">Cookieless by design</strong> — the script uses
-                a daily rotating hash, not a persistent cookie or localStorage value.
-              </li>
-              <li>
-                <strong className="text-on-surface">EU-hosted</strong> — data is processed on
-                servers in the EU (Hetzner, Germany/Finland). No data transfer to the US.
-              </li>
-              <li>
-                <strong className="text-on-surface">Open source</strong> — the full codebase is
-                auditable at{' '}
-                <a
-                  href="https://github.com/plausible/analytics"
-                  target="_blank"
-                  rel="noopener noreferrer"
-                  className="text-primary hover:underline"
-                >
-                  github.com/plausible/analytics
-                </a>
-                .
-              </li>
-              <li>
-                <strong className="text-on-surface">Lightweight</strong> — the tracking script is
-                under 2 KB gzipped, adding no meaningful latency.
-              </li>
+              <li>No wallet or stealth addresses.</li>
+              <li>No transaction hashes or transaction amounts.</li>
+              <li>No newsletter email address or form contents.</li>
+              <li>No persistent cross-site identifier or fingerprint.</li>
+              <li>No full outbound destination URL in custom event payloads.</li>
             </ul>
           </Section>
 
-          <Section title="Third-party services">
+          <Section title="Analytics event schema">
             <p>
-              Beyond Plausible, this site loads fonts from{' '}
-              <a
-                href="https://fonts.google.com"
-                target="_blank"
-                rel="noopener noreferrer"
-                className="text-primary hover:underline"
-              >
-                Google Fonts
-              </a>
-              . Google Fonts requests include your IP address; you can block them with a content
-              blocker if you prefer. No other third-party scripts are loaded.
+              The following names and payloads are defined by the typed analytics helper. Events
+              marked reserved have no corresponding UI in the current repository and therefore are
+              intentionally not emitted until that product surface exists.
             </p>
+
+            <div className="flex flex-col gap-5">
+              <EventRow
+                name="cta_click"
+                payload="source: string"
+                trigger="A visitor activates an instrumented primary call-to-action."
+              />
+              <EventRow
+                name="newsletter_submit"
+                payload="source: string"
+                trigger="The newsletter backend accepts a valid subscription request with HTTP 201."
+              />
+              <EventRow
+                name="newsletter_confirm"
+                payload="source: string"
+                trigger="A double-opt-in confirmation event, if a site-owned confirmation route is added."
+                status="Reserved; the current confirmation step happens in Buttondown email and this SPA has no confirmation route"
+              />
+              <EventRow
+                name="blog_post_read"
+                payload="slug: string; locale?: string"
+                trigger="A reader reaches at least 80% scroll depth on a blog article, once per article view."
+              />
+              <EventRow
+                name="calculator_share"
+                payload="source?: string"
+                trigger="A calculator scenario link is successfully copied."
+              />
+              <EventRow
+                name="chain_matrix_sort"
+                payload="column: string; direction: 'asc' | 'desc'"
+                trigger="A sortable chain comparison matrix changes sort order."
+                status="Reserved; no sortable chain matrix UI exists in the current repository"
+              />
+              <EventRow
+                name="outbound_click"
+                payload="category: github | docs | social | explorer | ecosystem | partner | other"
+                trigger="A visitor activates an instrumented external link."
+              />
+              <EventRow
+                name="Web Vital"
+                payload="metric, value, rating, page"
+                trigger="The browser records an LCP, INP, or CLS performance measurement."
+              />
+            </div>
           </Section>
 
           <Section title="Your rights">
             <p>
-              Under GDPR you have the right to access, rectify, and erase personal data held about
-              you. Because we store no personal data, there is nothing to access, rectify, or erase.
-              If you have questions, reach us at{' '}
+              If you have privacy questions, contact{' '}
               <a href="mailto:privacy@usewraith.xyz" className="text-primary hover:underline">
                 privacy@usewraith.xyz
               </a>
@@ -174,13 +197,6 @@ export default function Privacy() {
             </p>
           </Section>
 
-          <Section title="Changes to this policy">
-            <p>
-              We may update this page when our data practices change. The date at the top of this
-              page reflects the most recent revision.
-            </p>
-          </Section>
-
           <div className="border-t border-outline-variant pt-8">
             <Link
               to="/"
diff --git a/src/pages/Security.tsx b/src/pages/Security.tsx
index 0ec4bdd..a28dbab 100644
--- a/src/pages/Security.tsx
+++ b/src/pages/Security.tsx
@@ -401,6 +401,104 @@ export default function Security() {
           </div>
         </section>
 
+        {/* Analytics & Privacy */}
+        <section className="mb-12">
+          <h2 className="mb-4 font-heading text-2xl font-semibold text-on-surface">
+            Analytics & Privacy Controls
+          </h2>
+          <div className="space-y-5 rounded border border-outline-variant bg-surface-container p-6">
+            <p className="font-body text-sm leading-relaxed text-on-surface-variant">
+              The site uses the existing Plausible integration only. Named events are sent to{' '}
+              <code className="break-all font-mono text-xs text-on-surface">
+                https://plausible.io/api/event
+              </code>{' '}
+              through the typed event boundary in{' '}
+              <code className="font-mono text-xs text-on-surface">src/utils/track.ts</code>. No new
+              analytics provider, tag manager, or tracking pixel is introduced. Payloads are
+              flattened to string, number, and boolean properties, and undefined fields are
+              discarded.
+            </p>
+            <p className="font-body text-sm leading-relaxed text-on-surface-variant">
+              Do-Not-Track and Global Privacy Control are enforced before the analytics script loads
+              and before any named event or Web Vital is sent. With either preference active, the
+              browser makes no request to the analytics endpoint. Named events and Web Vitals share
+              the privacy gate in{' '}
+              <code className="font-mono text-xs text-on-surface">src/utils/privacy.ts</code>.
+            </p>
+            <div>
+              <h3 className="mb-2 font-heading text-base font-semibold text-on-surface">
+                Event inventory and payloads
+              </h3>
+              <dl className="space-y-2 font-body text-sm text-on-surface-variant">
+                <div>
+                  <dt className="inline font-mono text-xs text-on-surface">cta_click</dt>
+                  <dd className="inline">
+                    {' '}
+                    — <code className="font-mono text-xs">source: string</code>
+                  </dd>
+                </div>
+                <div>
+                  <dt className="inline font-mono text-xs text-on-surface">newsletter_submit</dt>
+                  <dd className="inline">
+                    {' '}
+                    — <code className="font-mono text-xs">source: string</code>
+                  </dd>
+                </div>
+                <div>
+                  <dt className="inline font-mono text-xs text-on-surface">newsletter_confirm</dt>
+                  <dd className="inline">
+                    {' '}
+                    — <code className="font-mono text-xs">source: string</code>
+                  </dd>
+                </div>
+                <div>
+                  <dt className="inline font-mono text-xs text-on-surface">blog_post_read</dt>
+                  <dd className="inline">
+                    {' '}
+                    — <code className="font-mono text-xs">slug: string; locale?: string</code>
+                  </dd>
+                </div>
+                <div>
+                  <dt className="inline font-mono text-xs text-on-surface">calculator_share</dt>
+                  <dd className="inline">
+                    {' '}
+                    — <code className="font-mono text-xs">source?: string</code>
+                  </dd>
+                </div>
+                <div>
+                  <dt className="inline font-mono text-xs text-on-surface">chain_matrix_sort</dt>
+                  <dd className="inline">
+                    {' '}
+                    —{' '}
+                    <code className="font-mono text-xs">
+                      column: string; direction: &apos;asc&apos; | &apos;desc&apos;
+                    </code>
+                  </dd>
+                </div>
+                <div>
+                  <dt className="inline font-mono text-xs text-on-surface">outbound_click</dt>
+                  <dd className="inline">
+                    {' '}
+                    —{' '}
+                    <code className="font-mono text-xs">
+                      category: github | docs | social | explorer | ecosystem | partner | other
+                    </code>
+                  </dd>
+                </div>
+              </dl>
+            </div>
+            <p className="font-body text-sm leading-relaxed text-on-surface-variant">
+              Payloads exclude wallet and stealth addresses, transaction hashes and amounts,
+              newsletter form contents, full outbound URLs, secrets, and unrelated data. Aggregate
+              event data follows the project&apos;s Plausible retention configuration. See the{' '}
+              <Link to="/privacy" className="text-primary underline hover:text-on-surface">
+                Privacy Policy
+              </Link>{' '}
+              for trigger and retention details.
+            </p>
+          </div>
+        </section>
+
         {/* Related Pages */}
         <section className="border-t border-outline-variant-30 pt-8">
           <h2 className="mb-4 font-heading text-xl font-semibold text-on-surface">Related Pages</h2>
diff --git a/src/pages/Stellar.tsx b/src/pages/Stellar.tsx
index d976278..7e53929 100644
--- a/src/pages/Stellar.tsx
+++ b/src/pages/Stellar.tsx
@@ -3,6 +3,7 @@ import { Helmet } from 'react-helmet-async';
 import { Link } from 'react-router-dom';
 import { useInView } from '../hooks/useInView';
 import { trackEvent } from '../analytics';
+import { track, trackOutbound } from '../utils/track';
 import EcosystemPartners from '../components/EcosystemPartners';
 
 // ─── Types ────────────────────────────────────────────────────────────────────
@@ -273,7 +274,7 @@ export default function Stellar() {
                   href="https://demo.usewraith.xyz/stellar"
                   target="_blank"
                   rel="noopener noreferrer"
-                  onClick={() => trackEvent('Stellar Demo CTA')}
+                  onClick={() => track('cta_click', { source: 'stellar-demo' })}
                   className="flex h-12 items-center justify-center bg-primary px-7 font-heading text-[13px] font-semibold uppercase tracking-[1.5px] text-surface transition-[filter] duration-150 hover:brightness-110"
                 >
                   Try Stellar Demo
@@ -282,7 +283,7 @@ export default function Stellar() {
                   href="https://docs.usewraith.xyz/chains/stellar"
                   target="_blank"
                   rel="noopener noreferrer"
-                  onClick={() => trackEvent('Stellar Docs CTA')}
+                  onClick={() => track('cta_click', { source: 'stellar-docs' })}
                   className="flex h-12 items-center justify-center border border-outline-variant px-7 font-heading text-[13px] font-semibold uppercase tracking-[1.5px] text-primary transition-colors duration-150 hover:bg-surface-bright"
                 >
                   Read Stellar docs
@@ -291,7 +292,7 @@ export default function Stellar() {
                   href="https://spectre.usewraith.xyz"
                   target="_blank"
                   rel="noopener noreferrer"
-                  onClick={() => trackEvent('Spectre on Stellar CTA')}
+                  onClick={() => track('cta_click', { source: 'stellar-spectre' })}
                   className="flex h-12 items-center justify-center border border-outline-variant px-7 font-heading text-[13px] font-semibold uppercase tracking-[1.5px] text-primary transition-colors duration-150 hover:bg-surface-bright"
                 >
                   Spectre on Stellar
@@ -454,9 +455,7 @@ export default function Stellar() {
                         href={c.explorer}
                         target="_blank"
                         rel="noopener noreferrer"
-                        onClick={() =>
-                          trackEvent('Stellar Explorer Link', { props: { contract: c.name } })
-                        }
+                        onClick={trackOutbound('explorer')}
                         className="font-mono text-[11px] font-semibold tracking-[1px] text-tertiary hover:brightness-110 transition-[filter]"
                       >
                         View ↗
@@ -603,7 +602,7 @@ export default function Stellar() {
               href="https://demo.usewraith.xyz/stellar"
               target="_blank"
               rel="noopener noreferrer"
-              onClick={() => trackEvent('Stellar Demo CTA bottom')}
+              onClick={() => track('cta_click', { source: 'stellar-demo' })}
               className="flex h-12 items-center justify-center bg-primary px-7 font-heading text-[13px] font-semibold uppercase tracking-[1.5px] text-surface transition-[filter] duration-150 hover:brightness-110"
             >
               Try Stellar Demo
@@ -612,7 +611,7 @@ export default function Stellar() {
               href="https://docs.usewraith.xyz/chains/stellar"
               target="_blank"
               rel="noopener noreferrer"
-              onClick={() => trackEvent('Stellar Docs CTA bottom')}
+              onClick={() => track('cta_click', { source: 'stellar-docs' })}
               className="flex h-12 items-center justify-center border border-outline-variant px-7 font-heading text-[13px] font-semibold uppercase tracking-[1.5px] text-primary transition-colors duration-150 hover:bg-surface-bright"
             >
               Read Stellar docs
@@ -621,7 +620,7 @@ export default function Stellar() {
               href="https://spectre.usewraith.xyz"
               target="_blank"
               rel="noopener noreferrer"
-              onClick={() => trackEvent('Spectre CTA bottom')}
+              onClick={() => track('cta_click', { source: 'stellar-spectre' })}
               className="flex h-12 items-center justify-center border border-outline-variant px-7 font-heading text-[13px] font-semibold uppercase tracking-[1.5px] text-primary transition-colors duration-150 hover:bg-surface-bright"
             >
               Spectre on Stellar
@@ -649,6 +648,7 @@ export default function Stellar() {
                   key={credit.name}
                   href={credit.url}
                   target="_blank"
+                  onClick={trackOutbound('other')}
                   rel="noopener noreferrer"
                   className="font-mono text-[11px] text-on-surface-variant hover:text-primary transition-colors duration-150"
                 >
diff --git a/src/pages/Vitals.tsx b/src/pages/Vitals.tsx
index a6d5d0d..9fd6118 100644
--- a/src/pages/Vitals.tsx
+++ b/src/pages/Vitals.tsx
@@ -8,7 +8,10 @@ import {
   SITE_PAGES,
   SitePage,
   MetricRating,
+  VITALS_LOCALES,
+  VitalsLocale,
 } from '../data/vitalsData';
+import { CONVERSION_FIXTURES, INCIDENT_FIXTURES } from '../data/vitalsFixtures';
 
 function getRatingBadge(rating: MetricRating) {
   switch (rating) {
@@ -38,12 +41,13 @@ export default function Vitals() {
   const [selectedMetric, setSelectedMetric] = useState<MetricType>('LCP');
   const [selectedPage, setSelectedPage] = useState<SitePage>('All Pages');
   const [hoveredPointIndex, setHoveredPointIndex] = useState<number | null>(null);
+  const [selectedLocale, setSelectedLocale] = useState<VitalsLocale>('all');
 
-  const lcpSummary = getSummary('LCP', selectedPage);
-  const inpSummary = getSummary('INP', selectedPage);
-  const clsSummary = getSummary('CLS', selectedPage);
+  const lcpSummary = getSummary('LCP', selectedPage, selectedLocale);
+  const inpSummary = getSummary('INP', selectedPage, selectedLocale);
+  const clsSummary = getSummary('CLS', selectedPage, selectedLocale);
 
-  const activeSummary = getSummary(selectedMetric, selectedPage);
+  const activeSummary = getSummary(selectedMetric, selectedPage, selectedLocale);
   const activeDef = METRIC_DEFINITIONS[selectedMetric];
 
   // SVG chart layout math
@@ -207,26 +211,49 @@ export default function Vitals() {
               ))}
             </div>
 
-            {/* Page Filter Selector */}
-            <div className="flex items-center gap-2 w-full sm:w-auto">
-              <label
-                htmlFor="page-filter"
-                className="font-mono text-xs text-outline whitespace-nowrap"
-              >
-                Page:
-              </label>
-              <select
-                id="page-filter"
-                value={selectedPage}
-                onChange={(e) => setSelectedPage(e.target.value as SitePage)}
-                className="w-full sm:w-auto border border-outline-variant bg-surface px-3 py-1.5 font-mono text-xs text-on-surface focus:border-primary focus:outline-none"
-              >
-                {SITE_PAGES.map((page) => (
-                  <option key={page} value={page}>
-                    {page}
-                  </option>
-                ))}
-              </select>
+            {/* Page + Locale Filter Selectors */}
+            <div className="flex flex-col sm:flex-row items-start sm:items-center gap-3 w-full sm:w-auto">
+              <div className="flex items-center gap-2 w-full sm:w-auto">
+                <label
+                  htmlFor="page-filter"
+                  className="font-mono text-xs text-outline whitespace-nowrap"
+                >
+                  Page:
+                </label>
+                <select
+                  id="page-filter"
+                  value={selectedPage}
+                  onChange={(e) => setSelectedPage(e.target.value as SitePage)}
+                  className="w-full sm:w-auto border border-outline-variant bg-surface px-3 py-1.5 font-mono text-xs text-on-surface focus:border-primary focus:outline-none"
+                >
+                  {SITE_PAGES.map((page) => (
+                    <option key={page} value={page}>
+                      {page}
+                    </option>
+                  ))}
+                </select>
+              </div>
+
+              <div className="flex items-center gap-2 w-full sm:w-auto">
+                <label
+                  htmlFor="locale-filter"
+                  className="font-mono text-xs text-outline whitespace-nowrap"
+                >
+                  Locale:
+                </label>
+                <select
+                  id="locale-filter"
+                  value={selectedLocale}
+                  onChange={(e) => setSelectedLocale(e.target.value as VitalsLocale)}
+                  className="w-full sm:w-auto border border-outline-variant bg-surface px-3 py-1.5 font-mono text-xs text-on-surface focus:border-primary focus:outline-none"
+                >
+                  {VITALS_LOCALES.map((locale) => (
+                    <option key={locale} value={locale}>
+                      {locale === 'all' ? 'All Locales' : locale.toUpperCase()}
+                    </option>
+                  ))}
+                </select>
+              </div>
             </div>
           </div>
 
@@ -360,6 +387,101 @@ export default function Vitals() {
             </div>
           </div>
 
+          {/* Conversion Tiles (synthetic fixtures) */}
+          <div
+            className="flex flex-col gap-4 border border-outline-variant bg-surface p-6"
+            aria-label="Conversion events (trailing 30 days)"
+          >
+            <div className="flex items-center justify-between border-b border-outline-variant/60 pb-4">
+              <div>
+                <h2 className="font-heading text-lg font-bold text-on-surface">
+                  Conversion Events
+                </h2>
+                <p className="font-body text-xs text-outline">
+                  Trailing 30-day event volume ·{' '}
+                  <span className="text-on-surface-variant">synthetic fixture data</span>
+                </p>
+              </div>
+              <span className="font-mono text-[10px] uppercase tracking-[1.5px] text-outline border border-outline-variant px-2 py-1">
+                Fixture
+              </span>
+            </div>
+            <div className="grid grid-cols-2 gap-4 md:grid-cols-3">
+              {CONVERSION_FIXTURES.map((tile) => (
+                <div
+                  key={tile.event}
+                  className={`flex flex-col gap-1 border p-4 ${
+                    tile.blocked
+                      ? 'border-outline-variant/50 bg-surface-container/40'
+                      : 'border-outline-variant bg-surface-container'
+                  }`}
+                >
+                  <span className="font-mono text-[10px] uppercase tracking-[1.5px] text-outline">
+                    {tile.event}
+                  </span>
+                  <span className="font-heading text-[22px] font-bold text-on-surface">
+                    {tile.blocked ? '—' : tile.conversions30d.toLocaleString()}
+                  </span>
+                  <span className="font-body text-xs text-on-surface-variant">{tile.label}</span>
+                  {tile.blocked && (
+                    <span className="font-mono text-[10px] uppercase tracking-[1px] text-[#ee7d77]">
+                      Blocked
+                    </span>
+                  )}
+                </div>
+              ))}
+            </div>
+          </div>
+
+          {/* Incident Overlay (last 30 days) */}
+          <div
+            className="flex flex-col gap-4 border border-outline-variant bg-surface p-6"
+            aria-label="Incidents in the last 30 days"
+          >
+            <div className="flex items-center justify-between border-b border-outline-variant/60 pb-4">
+              <div>
+                <h2 className="font-heading text-lg font-bold text-on-surface">Incidents</h2>
+                <p className="font-body text-xs text-outline">
+                  Last 30 days · overlaid on performance
+                </p>
+              </div>
+              <span className="font-mono text-[10px] uppercase tracking-[1.5px] text-outline border border-outline-variant px-2 py-1">
+                {INCIDENT_FIXTURES.length} active
+              </span>
+            </div>
+
+            {INCIDENT_FIXTURES.length === 0 ? (
+              <div
+                role="status"
+                className="flex items-center gap-3 border border-outline-variant/60 bg-surface-container/50 px-4 py-6"
+              >
+                <span className="h-2 w-2 rounded-full bg-[#22c55e]" aria-hidden="true" />
+                <p className="font-body text-sm text-on-surface-variant">
+                  No incidents reported in the last 30 days.
+                </p>
+              </div>
+            ) : (
+              <ul className="flex flex-col gap-3">
+                {INCIDENT_FIXTURES.map((inc) => (
+                  <li
+                    key={inc.date}
+                    className="flex items-center justify-between border border-outline-variant bg-surface-container px-4 py-3"
+                  >
+                    <div className="flex flex-col">
+                      <span className="font-body text-sm text-on-surface">{inc.title}</span>
+                      <span className="font-mono text-[11px] text-outline">
+                        {inc.date} → {inc.resolvedDate}
+                      </span>
+                    </div>
+                    <span className="font-mono text-[10px] uppercase tracking-[1px] text-on-surface-variant border border-outline-variant px-2 py-1">
+                      {inc.severity}
+                    </span>
+                  </li>
+                ))}
+              </ul>
+            )}
+          </div>
+
           {/* Metric Documentation Section */}
           <div className="flex flex-col gap-8 border-t border-outline-variant pt-10">
             <div className="flex flex-col gap-2">
diff --git a/src/utils/blog.ts b/src/utils/blog.ts
index 34d7e59..e199b45 100644
--- a/src/utils/blog.ts
+++ b/src/utils/blog.ts
@@ -95,7 +95,18 @@ const rawModules = import.meta.glob('/src/content/blog/*.mdx', {
   query: '?raw',
   import: 'default',
   eager: true,
-}) as Record<string, string>;
+}) as Record<string, unknown>;
+
+function getRawContent(value: unknown): string {
+  if (typeof value === 'string') return value;
+
+  if (value && typeof value === 'object' && 'default' in value) {
+    const defaultExport = (value as { default?: unknown }).default;
+    if (typeof defaultExport === 'string') return defaultExport;
+  }
+
+  return '';
+}
 
 // Cache posts to avoid re-parsing on every call
 let cachedPosts: BlogPost[] | null = null;
@@ -111,7 +122,7 @@ export function getAllPosts(): BlogPost[] {
       const rawAuthor = frontmatter.author || '';
       const { name: authorName, linkId: authorId } = resolveAuthor(rawAuthor);
 
-      const rawContent = rawModules[filepath] || '';
+      const rawContent = getRawContent(rawModules[filepath]);
       const body = rawContent.replace(/^---[\s\S]*?^---/m, '');
       const words = body.split(/\s+/).filter(Boolean).length;
       const readingTimeMin = Math.max(1, Math.ceil(words / 200));
diff --git a/src/utils/privacy.ts b/src/utils/privacy.ts
new file mode 100644
index 0000000..b94904e
--- /dev/null
+++ b/src/utils/privacy.ts
@@ -0,0 +1,29 @@
+/**
+ * Shared privacy gate for first-party analytics.
+ *
+ * Centralizes Do-Not-Track (DNT) and Global Privacy Control (GPC) detection so
+ * every analytics surface respects the same signal:
+ *   - named events via `track()` in `src/utils/track.ts`
+ *   - Web Vitals via `useVitals` in `src/hooks/useVitals.ts`
+ *
+ * This module owns the canonical implementation. No caller should re-implement
+ * the check; named analytics automatically respect it through `track()`, and
+ * Web Vitals reuse `isDNTEnabled()` from here.
+ */
+
+export function isDNTEnabled(): boolean {
+  if (typeof window === 'undefined' || typeof window.navigator === 'undefined') {
+    return false;
+  }
+
+  const nav = window.navigator as {
+    doNotTrack?: string | null;
+    globalPrivacyControl?: boolean;
+  };
+  const win = window as { doNotTrack?: string | null };
+
+  const dnt = nav.doNotTrack ?? win.doNotTrack;
+  const gpc = nav.globalPrivacyControl;
+
+  return dnt === '1' || dnt === 'yes' || gpc === true;
+}
diff --git a/src/utils/track.test.ts b/src/utils/track.test.ts
new file mode 100644
index 0000000..88a05e3
--- /dev/null
+++ b/src/utils/track.test.ts
@@ -0,0 +1,86 @@
+import { describe, it, expect, vi, beforeEach, afterEach } from 'vitest';
+import { track, trackOutbound } from './track';
+import * as analytics from '../analytics';
+
+describe('track (typed analytics helper)', () => {
+  const originalNavigator = window.navigator;
+
+  beforeEach(() => {
+    vi.spyOn(analytics, 'trackEvent').mockImplementation(() => {});
+  });
+
+  afterEach(() => {
+    vi.restoreAllMocks();
+    Object.defineProperty(window, 'navigator', {
+      value: originalNavigator,
+      configurable: true,
+    });
+  });
+
+  function setDNT(value: string | null) {
+    Object.defineProperty(window, 'navigator', {
+      value: { ...originalNavigator, doNotTrack: value },
+      configurable: true,
+    });
+  }
+
+  it('forwards a named event with flat props to the analytics endpoint', () => {
+    setDNT('0');
+    track('cta_click', { source: 'hero-docs' });
+
+    expect(analytics.trackEvent).toHaveBeenCalledWith('cta_click', {
+      props: { source: 'hero-docs' },
+    });
+  });
+
+  it('drops explicitly undefined optional fields from the payload', () => {
+    setDNT('0');
+    track('blog_post_read', { slug: 'wave-7-kickoff' });
+
+    expect(analytics.trackEvent).toHaveBeenCalledWith('blog_post_read', {
+      props: { slug: 'wave-7-kickoff' },
+    });
+  });
+
+  it('preserves union-typed payload fields such as sort direction', () => {
+    setDNT('0');
+    track('chain_matrix_sort', { column: 'latency', direction: 'desc' });
+
+    expect(analytics.trackEvent).toHaveBeenCalledWith('chain_matrix_sort', {
+      props: { column: 'latency', direction: 'desc' },
+    });
+  });
+
+  it('suppresses all events when Do-Not-Track is enabled', () => {
+    setDNT('1');
+    track('cta_click', { source: 'hero-docs' });
+    track('newsletter_submit', { source: 'newsletter-page' });
+
+    expect(analytics.trackEvent).not.toHaveBeenCalled();
+  });
+
+  it('dispatches events when Do-Not-Track is disabled', () => {
+    setDNT('0');
+    track('newsletter_confirm', { source: 'newsletter-page' });
+
+    expect(analytics.trackEvent).toHaveBeenCalledOnce();
+  });
+
+  it('trackOutbound emits exactly one outbound_click with the category', () => {
+    setDNT('0');
+    const handler = trackOutbound('github');
+    handler();
+
+    expect(analytics.trackEvent).toHaveBeenCalledWith('outbound_click', {
+      props: { category: 'github' },
+    });
+  });
+
+  it('trackOutbound is suppressed when Do-Not-Track is enabled', () => {
+    setDNT('1');
+    const handler = trackOutbound('docs');
+    handler();
+
+    expect(analytics.trackEvent).not.toHaveBeenCalled();
+  });
+});
diff --git a/src/utils/track.ts b/src/utils/track.ts
new file mode 100644
index 0000000..cddbf5a
--- /dev/null
+++ b/src/utils/track.ts
@@ -0,0 +1,96 @@
+import { trackEvent } from '../analytics';
+import { isDNTEnabled } from './privacy';
+
+/**
+ * Strongly-typed map of first-party analytics events and their payloads.
+ *
+ * These names are forwarded verbatim to the existing Plausible endpoint via
+ * `trackEvent`, so the event taxonomy stays centralized and auditable.
+ */
+export type AnalyticsEventMap = {
+  cta_click: {
+    source: string;
+  };
+
+  newsletter_submit: {
+    source: string;
+  };
+
+  newsletter_confirm: {
+    source: string;
+  };
+
+  blog_post_read: {
+    slug: string;
+    locale?: string;
+  };
+
+  calculator_share: {
+    source?: string;
+  };
+
+  chain_matrix_sort: {
+    column: string;
+    direction: 'asc' | 'desc';
+  };
+
+  outbound_click: {
+    category: string;
+  };
+};
+
+export type AnalyticsEventName = keyof AnalyticsEventMap;
+
+/**
+ * Categories for outbound external links actually present on the site.
+ * Used by `outbound_click`.
+ */
+export type OutboundCategory =
+  | 'github'
+  | 'docs'
+  | 'social'
+  | 'explorer'
+  | 'ecosystem'
+  | 'partner'
+  | 'other';
+
+type AnalyticsProps = Record<string, string | number | boolean>;
+
+/** Flattens a payload into Plausible props, dropping explicitly undefined fields. */
+function toProps<K extends AnalyticsEventName>(payload: AnalyticsEventMap[K]): AnalyticsProps {
+  const props: AnalyticsProps = {};
+
+  for (const [key, value] of Object.entries(payload)) {
+    if (value !== undefined) {
+      props[key] = value;
+    }
+  }
+
+  return props;
+}
+
+/**
+ * DNT-aware, strongly-typed wrapper around the first-party analytics endpoint.
+ *
+ * Respects Do-Not-Track / Global Privacy Control (GPC) before forwarding any
+ * named event, so no telemetry leaves the browser when the visitor opts out.
+ */
+export function track<K extends AnalyticsEventName>(event: K, payload: AnalyticsEventMap[K]): void {
+  if (isDNTEnabled()) {
+    return;
+  }
+
+  trackEvent(event, { props: toProps(payload) });
+}
+
+/**
+ * Returns a click handler that emits exactly one `outbound_click` event for the
+ * given destination category while preserving native link navigation.
+ *
+ * DNT is respected automatically via `track()`.
+ */
+export function trackOutbound(category: OutboundCategory): () => void {
+  return () => {
+    track('outbound_click', { category });
+  };
+}
diff --git a/vite.config.ts b/vite.config.ts
index a313e09..467e001 100644
--- a/vite.config.ts
+++ b/vite.config.ts
@@ -23,6 +23,6 @@ export default defineConfig({
   test: {
     environment: 'jsdom',
     setupFiles: './src/test/setup.ts',
-    exclude: ['**/node_modules/**', '**/e2e/**'],
+    exclude: ['**/node_modules/**', '**/e2e/**', '**/tests/a11y/**'],
   },
 });