Launch Calculator → | Start Free Trial →
Profit Margin Calculator is a professional pricing analysis tool for e-commerce sellers, Amazon FBA merchants, and wholesale importers. Calculates gross margin, net margin, markup, break-even points, and landed costs — all in one dashboard.
| Metric | Formula | Example ($10 cost, $20 sell) |
|---|---|---|
| Markup | (Price - Cost) / Cost × 100 | 100% |
| Margin | (Price - Cost) / Price × 100 | 50% |
| Metric | Amazon FBA | Shopify | B2B Wholesale |
|---|---|---|---|
| Avg. Gross Margin | 35-45% | 55-70% | 15-25% |
| Typical Fees | 15% + FBA | 2.9% + $0.30 | Minimal |
| Ad Spend Target | 15-25% | 30-50% | <5% |
| Est. Net Profit | 10-15% | 15-20% | 8-12% |
Links directly to the Import Duty Calculator and Shipping Cost Estimator for full landed cost → margin analysis.
What's the difference between margin and markup?
Markup is the percentage added to cost. Margin is the percentage of the selling price that's profit. A 100% markup = 50% margin. Always use margin for financial statements.
What's a good profit margin for Amazon FBA in 2026?
Target 35-45% gross margin to absorb 15% referral + FBA fees and 15-25% ad spend. Net profit typically lands at 10-15%.
| Tool | Link |
|---|---|
| Import Duty Calculator | → |
| Shipping Cost Estimator | → |
| Sourcing Cost Analyzer | → |
| MOQ & Budget Calculator | → |
Full Suite: Accio Sourcing & Logistics Hub
MIT © Accio