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unmasking_amazon_reviews

Problem

E-commerce has grown substantially over the past years and has become extremely important in consumer's daily life, especially under the influence of COVID-19 recently. In terms of online shopping, consumers are increasingly inclined to obtain product information from reviews, with 93% of consumers saying online reviews impact their purchasing decisions (Zhong-Gang et al., 2015). Therefore, it has become crucial to distinguish between real and fake reviews.

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