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Sales Skills — AI agent skills for Account Executives

Sales Skills

AI agent skills for Account Executives — prospecting, discovery, deal execution, qualification, forecasting, and follow-up. Install them into your AI coding agent (Claude Code, Claude cowork, Cursor) and it gets good at the actual job of selling.

Works with or without Doris

Every skill is fully functional on its own — paste your notes and go. Connect a tool and it gets sharper. Connect Doris and it gets sharpest.

Tier What you connect What you get
✅ Works Nothing — just your agent Full methodology; you provide the inputs
⚡ Better Your CRM / Gong / Gmail MCP Skills pull live deal + conversation data
🚀 Best Doris (mcp.meetdoris.com) Evidence-backed: real commitments, objections, risks, MEDDPICC, and forecast pulled straight from your calls and pipeline

The methodology never depends on a tool. Doris (and any CRM / conversation-intelligence / email MCP) just removes the copy-paste and grounds the output in real evidence.

Install

Clone into your agent's skills directory:

git clone https://github.com/Doris-Labs/sales-skills.git
  • Claude Code / cowork: point your plugins/skills path at this repo (it ships a .claude-plugin/plugin.json), or copy skills/* into your skills directory.
  • Cursor / other agents: the skills are plain Markdown — add the skills/ folder to your agent's context or rules.

Each skill auto-triggers on the phrases in its Triggers on: line (e.g. "follow up email", "qualify this deal", "is this forecast clean").

Start here: sales-context captures your ICP, deal sizes, sales motion, and which tools are connected once, so every other skill skips the basics.

The 30 skills

Foundation

  • sales-context — the context every other skill reads first (ICP, deal sizes, motion, framework, connected tools).

Prospecting & outbound

  • account-research — a one-page account brief: firmographics, triggers, buying committee, mapped pains, hypotheses.
  • prospecting — a prioritized, "why now"-backed target list filtered to your ICP and scored on fit + intent.
  • cold-email — outreach that earns a reply: one problem, a real hook, a single low-friction ask.
  • sequence-writing — a multi-touch cadence with channel mix, timing, a distinct angle per touch, and a breakup email.
  • social-selling — LinkedIn outreach that warms a prospect before the pitch, then a connection-note + first-message sequence.

Pre-call & discovery

  • meeting-prep — a one-page brief: who's in the room, why, what to ask, what to land, the next step.
  • discovery-planning — a hypothesis-driven question tree and pain→impact→priority ladder.
  • discovery-call — lead the call: uncover real pain, quantify it, lock the next step before hanging up.
  • stakeholder-mapping — map the buying committee: power, sentiment, and the roles you haven't reached.

Deal execution

  • demo-strategy — a demo where every feature maps to a named pain, with one wow moment.
  • post-call-followup — recap email + clear next steps + a clean, evidence-backed CRM update.
  • objection-handling — turn an objection into a calm, evidence-backed response that keeps the deal moving.
  • mutual-action-plan — a MAP with the buyer: backward-planned milestones, owners on both sides, the steps that gate close.
  • competitive-battlecard — honest where-you-win / where-they-win, landmines, trap questions, rebuttals, proof.
  • negotiation — negotiate price and terms without caving; trade every concession for value.

Qualification & deal health

  • meddpicc-qualification — score the deal, separate evidence from assumption, turn gaps into next actions.
  • deal-risk-review — diagnose slip/death risk, score each, prescribe a mitigation, give a R/Y/G verdict.
  • champion-building — find, arm, test, and develop a real champion with power.
  • multithreading — widen beyond a single contact: committee map, intro paths, a value angle per role.
  • closing-plan — a step-by-step path to signature: every gate, owner, and date.

Pipeline & forecast

  • deal-review-prep — prep for a deal review/1:1: crisp one-liners, anticipated probes, the ask.
  • forecast-hygiene — audit category discipline, evidence, and close-date sanity; output a defensible forecast.
  • pipeline-review — coverage verdict, stage-health read, stalled-deal list, ranked "work this first".
  • crm-hygiene — flag stale and contradictory fields against reality; produce write-back corrections.

Expansion & retention

  • expansion-upsell — map whitespace, read expansion signals, run land-and-expand, time the ask.
  • renewal-churn-save — spot a renewal at risk, prove value delivered, run the save play.

Artifacts

  • business-case-roi — a defensible ROI model tied to the buyer's own stated metrics.
  • proposal — a deal-specific proposal/SOW that mirrors the buyer's priorities and ends in one clear next step.
  • executive-briefing — a one-page exec brief readable in 60 seconds, tailored to a CFO/CEO/CRO lens.

How a skill is built

Every skill follows the same anatomy:

  1. Purpose — the artifact/outcome it produces.
  2. Inputs — what it needs from you.
  3. Method — the actual frameworks, templates, and rules.
  4. Tool binding — three tiers: With Doris (recommended) → With a CRM / CI / email MCP → With nothing connected (always complete).
  5. Works without Doris — the manual path, restated.
  6. Common mistakes — the quality bar.

See CONTRIBUTING.md to add or improve one. Run ./validate-skills.sh before opening a PR.

Appendix: the Doris binding contract

The "With Doris" sections call the live Doris ontology — they're accurate, not illustrative. Skills resolve an entity and request only the keys they need:

ontology_resolve(type_name, object_id, expand=[...])
ontology_search / ontology_list / ontology_aggregate / ontology_traverse
search_transcripts(...)

Available expand keys:

  • deal: stakeholders, objections, commitments, competitors, meetings, strategy, emails, agent_summary, activity, meddpicc, pain_points, value_drivers, tactics, assessments, brief, artifacts, pipeline_stages, risks, outcome, closure_strategies, competitor_results, products, close_date_changes, recommendations, similar_deals
  • account: deals, contacts, meetings, activity, sentiment
  • person: deals, meetings, company, emails

License

MIT © 2026 Doris Labs. See LICENSE.