FreClean's brand system: logo usage, color, typography, UI patterns, photography, packaging (pointer), social media, brand voice, and marketing templates.
This is the source of truth other repositories were built against — freclean-website, freclean-admin, and freclean-dapp already implement the color and typography system documented here. If a brand element needs to change, change it here first, then propagate to the consuming repos.
Foundational assets exist; several formats are still missing — see the asset gap tables in docs/01-logo-usage.md and docs/05-photography-guidelines.md. This repo documents what's real and what's still needed, rather than pretending a full asset library already exists.
| Doc | Covers |
|---|---|
docs/01-logo-usage.md |
Primary logo, clear space, minimum size, what formats are missing |
docs/02-color-system.md |
Canonical color tokens, incl. the signature "wipe" gradient |
docs/03-typography.md |
Space Grotesk / Inter / IBM Plex Mono system |
docs/04-ui-guidelines.md |
Shared component patterns (status colors, cards, focus states) |
docs/05-photography-guidelines.md |
Style guide + current photography inventory |
docs/06-packaging-guidelines.md |
Brand-level packaging rules (label content lives in freclean-products) |
docs/07-social-media-guidelines.md |
Voice, visual rules, and what not to claim on social |
docs/08-brand-voice.md |
Tone principles with right/wrong examples |
templates/email-signature.md |
Plain-text + HTML email signature |
templates/social-post.md |
Caption structure + examples |
templates/letterhead-spec.md |
Layout spec for letters and printed one-pagers |
| Element | Value |
|---|---|
| Primary colors | FreClean Blue #0B72B9, FreClean Green #2FAE60 |
| Accent | Sun Gold #F4B93F (sparing use only) |
| Typefaces | Space Grotesk (display), Inter (body), IBM Plex Mono (data) |
| Signature motif | The "wipe" — a diagonal blue-to-green gradient |
Without a single documented brand source, every repository (and every future designer or agency FreClean works with) ends up reinventing colors, type, and tone slightly differently. This repo exists so that doesn't happen — and so brand consistency is a checkable fact, not a hope.
Not provided.