Trial win-back by usage; first onboarding nudge after 1 hour

[keysersoft]

Why

The site's win-back gave everyone the same 50% code: about 2,100 emails, 1 redemption. Most people whose Cloud trial ended never connected an app, and a discount does not help with a product they never saw work. Only the Cloud knows who used it.

Changes

• runWinbackPass in the onboarding cron, for Cloud trials that ended from 6 Oct 2026. Earlier ones are still won back by the site.
  • A workspace that made a successful call gets 30% off (START30, env WINBACK_FIRST_PROMO_CODE) 7–14 days after expiry, then 50% off (WINBACK50, env WINBACK_FINAL_PROMO_CODE) 30–37 days after.
  • A workspace that never made one gets a single email 7–14 days after expiry, with no discount. It explains that you can add AnythingMCP to Claude (directory) or ChatGPT (/mcp) and ask for an app: the assistant installs the connector and hands over a one-time link to sign in. Plans link included, since the trial has ended.
  • One email per stage, flagged in org_settings. Workspaces that bought a plan are skipped, and admins who opted out of marketing email are respected. A failed send is retried while the window lasts.
• EmailService.sendTrialWinbackEmail, with the discount and help variants.

Pairs with HelpCode-ai/anythingmcp-website (keysersoft/winback-by-usage), which stops the site's duplicate reminders for Cloud trials. There is no ordering constraint: the first Cloud win-back is due 13 Oct.

Also: first onboarding nudge after 1 hour

• A user whose workspace is still empty an hour after signing up gets the first nudge. Before, it came after 24 hours, or after 2 if an AI client was connected. The email explains how to add an app from the chat (Claude via the directory, ChatGPT via /mcp: "Connect my Shopify store", then a one-time sign-in link) or from the dashboard. If the user already connected an AI client, the email names it and says to ask it in the same chat. The second nudge is unchanged (72 hours).
• .github/workflows/onboarding-reminders.yml now runs hourly instead of every 6 hours. Every pass is gated by its own window or flag, so nothing is sent twice.
• Tests: the nudge timing spec is updated. Full jest is green except the HANA suite (hdb is missing locally). Both email variants were rendered and checked.

Tests

• Cron spec: windows, 30%/50%, help vs discount, no repeat, purchase, opt-out, retry, env override. Full jest: all green except the HANA suite (hdb is missing locally) and the curl parser suite, which fails only inside the full run and passes alone (43/43).
• Local E2E on the real Nest context, Postgres and SMTP (Mailpit), with simulated dates and three workspaces:
  • used (7 successful calls): 30% at +8 days, 50% at +31 days
  • never used: help email at +8 days, nothing at +31 days
  • opted out: nothing
  • +9 days: no repeats