In 2016, Cyclistic launched a successful bike-share offering. Since then, the program has grown to a fleet of 5,824 bicycles that
are geotracked and locked into a network of 692 stations across Chicago.
Cyclistic sets itself apart by also offering reclining bikes, hand tricycles, and cargo bikes, making bike-share more inclusive to people with
disabilities and riders who can’t use a standard two-wheeled bike. The majority of riders opt for traditional bikes; about
8% of riders use the assistive options. Cyclistic users are more likely to ride for leisure, but about 30% use them to
commute to work each day.
Cyclistic’s has three types of pricing plans: single-ride passes, full-day passes, and annual memberships.Customers who purchase single-ride or full-day passes are referred to as casual riders. Customers who purchase annual memberships are Cyclistic members.
Company’s future success depends on maximizing the number of annual memberships as annual members are much more profitable than casual riders.
We wants to understand how casual riders and annual members use Cyclistic bikes differently.
Bellabeat is a high-tech company that manufactures health-focused smart products. Collecting data on activity, sleep, stress, and reproductive health has allowed Bellabeat to empower women with knowledge about their own health and habits.Since it was founded in 2013, Bellabeat has grown rapidly and quickly positioned itself as a tech-driven wellness company for women. By 2016, Bellabeat had opened offices around the world and launched multiple products. Bellabeat products became available through a growing number of online retailers in addition to their own e-commerce channel on their website.
Goal: Analyze smart device usage data in order to gain insight into how people are already using their smart devices.
