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JAzpi/README.md

Juan Azpiazu Beitia

Juan Azpiazu Beitia

AI-Driven Commercial Strategist | Hospitality Tech Operator | GTM & Automation Builder

I operate at the intersection of AI, Revenue Strategy, and Commercial Execution.

Over the last decade, I’ve worked in hospitality technology helping hotels adopt systems that improve performance. Today, I’m evolving toward designing and building AI-assisted commercial and operational systems that enhance decision-making, automate execution, and unlock scalable growth.

This GitHub reflects that transition: from commercial execution → systems thinking.


What I Do

  • Design AI-assisted commercial workflows
  • Build lightweight automation systems (Python, APIs, LLMs)
  • Prototype GTM and revenue tools for hospitality & B2B SaaS
  • Bridge business strategy with technical execution
  • Turn operational friction into scalable systems

Current Focus (2026 Transition)

  • Building AI-driven commercial systems
  • Exploring agentic workflows
  • Integrating LLMs into real business processes
  • Moving from execution → system design & automation

Domain Expertise

Hospitality Technology (Hotel SaaS)
Revenue & distribution ecosystems
Enterprise & Mid-Market GTM
Commercial team enablement
Territory ownership & pipeline building

I understand the field realities of:

  • Selling complex SaaS
  • Owning and scaling territories
  • Driving pipeline from scratch
  • Aligning product, sales, and revenue strategy

Now I am building the technical layer to augment commercial execution.


Strategic Interests

  • AI agents for Sales & Revenue teams
  • AI copilots for hotel operations
  • Revenue analytics & behavioral modeling
  • Automation & workflow orchestration
  • GTM engineering for SaaS companies

Selected Work

  • Guest review → revenue conversion systems
  • Revenue & behavioral data modeling
  • AI-assisted research & automation tools
  • Commercial workflow prototypes

More systems in progress.


Positioning

I am not a pure developer.
I am not just a commercial profile.

I operate between:

Business Strategy × AI × Commercial Execution

My focus is designing systems that make teams more effective, decisions smarter, and growth scalable.


Collaboration & Topics of Interest

  • AI for commercial and revenue teams
  • Hospitality innovation & lifecycle optimization
  • Revenue automation & behavioral analytics
  • GTM systems & commercial engineering

If you are working in these areas — we should talk.


Tech Layer

Python • APIs • Data analysis • Automation • LLM integration • System prototyping


About this GitHub

This space documents my transition toward AI-augmented commercial and operational systems, combining real-world hospitality experience with applied technology and automation.

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  1. JAzpi JAzpi Public

    AI-Driven Commercial Strategist | Hospitality Tech | GTM & Automation | Revenue Systems