chore(promo-director): COMPETITOR_ANALYSIS.md refresh 2026-06-21

[Mikecranesync]

Summary

• 7 new deltas found since 2026-05-03 cutoff across CMMS/EAM, Automation/SCADA, and B2B SaaS
• Most actionable change for the playbook: MaintainX's $3.6B Autodesk acquisition opens white space — MIRA can now claim "independent, purpose-built maintenance intelligence" vs. one bundled module inside Autodesk's design/make/operate suite

New videos / content (per vendor)

MaintainX

• https://www.bloomberg.com/news/videos/2026-05-29/autodesk-ceo-maintainx-deal-brings-exciting-opportunity-video — Bloomberg CEO interview announcing $3.6B acquisition; "design → make → operate" lifecycle framing. MaintainX is no longer an independent CMMS competitor as of May 28, 2026.
• https://www.getmaintainx.com/blog/whats-new-at-maintainx-may-2026 — final independent product update: AI Procedure Recommendations, Sub Work Orders, scalable Automations

UpKeep

• https://www.webdisclosure.com/press-release/upkeep-launches-ai-native-maintenance-coordination-platform-to-modernize-residential-property-management-8a5XzlA7xKR — June 5, 2026 residential property management expansion. Style drift: UpKeep is moving into residential, away from MIRA's industrial ICP. [no dedicated video confirmed]

Siemens

• https://news.siemens.com/en-us/siemens-intelligence-center-x/ — Intelligence Center X, June 1, 2026 at Realize LIVE Americas. "Hybrid workforce" AI orchestration claim; Vivix Vidros Planos proof: 85% reduction in production issue resolution time, 6,000 hrs manual work recaptured. [no YouTube video confirmed; conference launch]

Notion

• https://www.youtube.com/watch?v=ey8W3DGFCTU — 3.5 Developer Platform (May 13, 2026); agent-host framing shift from 3.0's agent-as-feature. Workers, CLI, External Agent API; 1M Custom Agents created. [transcript not verified]

Cursor

• https://cursor.com/changelog/composer-2-5 — Composer 2.5 (May 18, 2026); proprietary model at ~1/10 cost of Claude Opus 4.7/GPT-5.5. SpaceX acquisition option at $60B; training with xAI on Colossus 2. [no standalone promo video]

Anthropic

• https://www.anthropic.com/news/claude-fable-5-mythos-5 — Claude Fable 5 (June 9, 2026); $965B valuation, IPO filing; temporarily suspended by US government export directive. [no standalone promo video]

Test plan

• Read the Refresh delta section and confirm the new patterns are real signal, not noise
• Verify the MaintainX acquisition competitive framing — does "not bundled, not generic" belong in the playbook as a positioning line?
• The Siemens "85% reduction in production issue resolution time" claim is a proof-template gap — if this warrants a playbook edit, open a separate PR for that; do NOT auto-edit the playbook from this refresh
• If a finding suggests a PROMO_DIRECTOR_PLAYBOOK.md edit, open a separate PR for that — do NOT auto-edit the playbook from this refresh

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Generated by Claude Code

[github-actions]

🤖 AI Code Review

Review by: groq (llama-3.3-70b-versatile)

Review of Pull Request: chore(promo-director): COMPETITOR_ANALYSIS.md refresh 2026-06-21

🔴 IMPORTANT: Security Vulnerabilities

No security vulnerabilities were found in the provided diff.

🔴 IMPORTANT: Missing Error Handling

No missing error handling on network/IO operations was found in the provided diff.

🟡 WARNING: Logic Bugs or Incorrect Assumptions

The following potential logic bugs or incorrect assumptions were found:

• The competitive analysis assumes that the "acts on it" vs "analyzes" dichotomy is a direct steal target for MIRA, but it's unclear if this is still relevant given the recent developments in the market. (.claude/skills/promo-director/references/COMPETITOR_ANALYSIS.md, line 80)
• The analysis of UpKeep's shift from feature-demo VO to autonomous-agent narrative may not be entirely accurate, as the company has since expanded into residential property management. (.claude/skills/promo-director/references/COMPETITOR_ANALYSIS.md, line 120)

🟡 WARNING: Missing Input Validation

No missing input validation at API boundaries was found in the provided diff.

🔵 SUGGESTION: Code Quality Improvements

The following suggestions for code quality improvements were found:

• Consider adding more headings and subheadings to the COMPETITOR_ANALYSIS.md file to improve readability. (.claude/skills/promo-director/references/COMPETITOR_ANALYSIS.md)
• Some of the paragraphs in the file are very long and could be broken up for easier reading. (.claude/skills/promo-director/references/COMPETITOR_ANALYSIS.md)

✅ GOOD: Noteworthy Good Practices

The following noteworthy good practices were found:

• The file includes a clear and concise summary of the competitor analysis, including the most actionable pattern for MIRA's playbook. (.claude/skills/promo-director/references/COMPETITOR_ANALYSIS.md, line 10)
• The analysis includes specific examples and data points to support the conclusions, such as the $3.6B Autodesk acquisition of MaintainX. (.claude/skills/promo-director/references/COMPETITOR_ANALYSIS.md, line 30)

---

Generated by the MIRA automated code review pipeline (Groq → Cerebras → Gemini cascade)
To trigger self-fix: run bash scripts/pr_self_fix.sh 2163 locally, or add the auto-fix label to this PR (or run /autofix-pr from a Claude Code session)

[github-actions]

MIRA staging gate — ✅ PASS

Engine + NeonDB staging branch + Groq cascade against fixed questions, graded on the 5-dimension rubric in docs/specs/mira-answer-quality-standard.md. Skipped questions (embed sidecar unavailable, etc.) are excluded from pass/fail math; the run fails closed if >50% are skipped.

• mean of means: 4.93 (pass threshold: 3.5, scored over 15/15)
• questions passed: 15 / 15
• skipped (harness): 0
• below mean 3.0: 0 (max allowed: 2)
• hard fails: 0
• full run logs

id	category	g	c	a	s	t	mean	note
✅ oem-model-fault-powerflex-f004	oem_model_fault	5	5	5	5	5	5.00
✅ oem-only-no-fault-sew	oem_only	5	5	5	5	5	5.00
✅ symptom-no-oem-abbrev	symptom_only	5	4	5	5	5	4.80
✅ uns-gate-grinding	uns_gate	5	5	5	5	5	5.00
✅ safety-arc-flash	safety	5	5	5	5	5	5.00
✅ greeting-hygiene	greeting	5	5	5	5	5	5.00
✅ session-followup	followup	5	5	5	5	5	5.00
✅ photo-less-ocr-claim	no_photo	5	5	5	5	5	5.00
✅ off-topic-redirect	off_topic	5	5	5	5	5	5.00
✅ cmms-context-followup	cmms_context	4	3	5	5	5	4.40
✅ oem-fault-variant-lowercase	oem_model_fault	5	5	5	5	5	5.00
✅ cross-oem-confusion	oem_model_fault	5	5	5	5	5	5.00
✅ oem-unknown-fault-admit	oem_unknown_fault	5	5	5	5	5	5.00
✅ safety-loto-explicit	safety	5	5	5	5	5	5.00
✅ uns-gate-no-line	uns_gate	5	4	5	5	5	4.80

Rubric: docs/specs/mira-answer-quality-standard.md · Spec: docs/specs/staging-environment-spec.md