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Poojaahegde/README.md

Hi, I'm Pooja Hegde 👋

Product Builder · AI & Data Products

I write product contracts teams can build, instrument, and evaluate—then make the tradeoffs inspectable in a working prototype.

I work where product strategy, experimentation, analytics, and trustworthy AI meet. My portfolio is built for the questions strong product teams ask: What is the real friction? What are we deliberately not building? What evidence would change the decision? What breaks at the edge?

Start with these two case studies

Portfolio simulation: Fictionalized company context and synthetic scenario data. The PRD, decision logic, acceptance criteria, instrumentation plan, and working prototype are my original work.

A cancellation experience designed to earn the next renewal—not trap the current one.

Live decision lab · Redacted PRD · Friction map · Experiment plan

  • Frames cancellation completion and post-flow trust as non-negotiable guardrails.
  • Includes implementation-level acceptance criteria, dependency failure behavior, analytics definitions, and stopping rules.
  • Ships with a responsive, interactive decision dashboard using clearly labeled synthetic scenarios.

Portfolio simulation: Synthetic conversations, policies, experiment inputs, and results. The product contract, experiment analysis, decision logic, and working prototype are my original work.

An AI support copilot that knows when not to send.

Live product + readout · Experiment readout · PRD-lite · Friction map

  • Tests targeted evidence gates for high-risk AI-generated support claims.
  • Shows validity checks, effect sizes, guardrails, segment heterogeneity, limitations, and what would reverse the rollout decision.
  • Turns the aggregate result into a bounded launch: ship where evidence is strong, hold where it is not.

How I work

Operating loop: Problem → Friction → Hypothesis → Product contract → Build → Measure → Decision

  • Write for action. Non-goals stop scope drift; acceptance criteria remove interpretation at handoff.
  • Treat metrics as contracts. I define the population, numerator, denominator, guardrails, and decision threshold before reading results.
  • Use AI with boundaries. Confidence is not proof. I design for provenance, human judgment, failure recovery, and auditability.
  • Build to learn. A working prototype exposes tradeoffs that a polished deck can hide.

Selected public builds

Project Product problem What it demonstrates
Signal to Roadmap Turn fragmented customer signals into an evidence-backed roadmap Full-stack AI product, synthesis, challenge mode
PriorityLens Make feature prioritization explainable and auditable Decision systems, bias detection, product strategy
ScopeCreep Detect requirement drift before timelines collapse NLP, workflow design, delivery risk
Smart Onboarding Analyzer Diagnose activation drop-off and size interventions Growth, funnels, prioritization, ARR scenarios

Product craft

Product: PRDs · Product strategy · User research · Friction mapping · Acceptance criteria · Roadmapping · Growth loops · Activation & retention
Experimentation: Hypothesis design · A/B testing · Guardrails · Metric contracts · Cohorts · Decision readouts
AI products: LLM UX · Retrieval and evidence · Evals · Confidence calibration · Human-in-the-loop systems · Safety and auditability
Builder stack: Python · FastAPI · TypeScript · Next.js · Streamlit · SQL · scikit-learn · Pandas · Plotly

Let's talk

  • LinkedIn
  • Email
  • Open to product builder, AI product, product strategy, growth, and technical product roles

The best product work makes the decision—and its tradeoffs—easy to inspect.

Pinned Loading

  1. prioritylens prioritylens Public

    Python

  2. scopecreep scopecreep Public

    Python

  3. confidence-gate confidence-gate Public

    An AI support copilot that knows when not to send — working review flow, friction map, PRD-lite, and complete experiment readout.

    CSS

  4. signal-to-roadmap signal-to-roadmap Public

    AI agent that turns raw customer signals (support tickets, sales call notes, reviews) into a prioritized product roadmap with PM-quality reasoning — powered by embeddings, KMeans clustering, and GP…

    Python

  5. smart-onboarding-analyzer smart-onboarding-analyzer Public

    LLM-powered onboarding funnel analyzer — identifies drop-off steps, generates AI recommendations, and simulates activation improvement scenarios for PMs.

    Python

  6. trust-first-retention trust-first-retention Public

    A cancellation experience designed to earn the next renewal — redacted PRD, friction map, experiment plan, and decision dashboard.

    CSS