[codex] Add CSMO launch strategy docs#731
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Code Review
This pull request introduces a comprehensive 90-day launch strategy and marketing documentation for the Familiarise platform, specifically targeting the Indian tech mentor market. The documentation includes executive strategy, product-to-selling-point mappings, channel playbooks, outreach scripts, and hiring plans for interns and contractors. The review feedback correctly identifies several instances where the documentation overstates current product capabilities—particularly regarding enterprise features like SSO, audit logs, and contracts—which are not yet reflected in the Prisma schema. These corrections are vital to ensure the sales and marketing teams operate from a technically accurate source of truth.
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| "Sponsor expert-led learning for your team or students with Indian billing, program controls, SSO-ready architecture, and auditability." | ||
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| Enterprise is a real product capability in the schema and app, but it is not the first campaign wedge. Keep enterprise as founder-led design partner sales only until B2C consultant supply shows proof. |
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This sentence claims that "Enterprise is a real product capability in the schema". However, the current prisma/schema.prisma only contains basic Organization and Member models. Many of the advanced enterprise features mentioned elsewhere (like SSO, audit logs, and contracts) are not yet present in the schema. It is better to clarify that the foundations are present.
| Enterprise is a real product capability in the schema and app, but it is not the first campaign wedge. Keep enterprise as founder-led design partner sales only until B2C consultant supply shows proof. | |
| Enterprise foundations (organizations and memberships) are present in the schema and app, but it is not the first campaign wedge. Keep enterprise as founder-led design partner sales only until B2C consultant supply shows proof. |
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| | Subsystem | Product reality | Selling point | | ||
| | --- | --- | --- | | ||
| | Consultant profiles | `ConsultantProfile`, domains, subdomains, tags, reviews, verification, work/education/certifications at user level | "Build a credible expert profile with domain tags, credentials, reviews, and verification signals." | |
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The "Product reality" column states that verification is at the user level. However, in the prisma/schema.prisma, professional verification fields (isVerified, verificationStatus) are located in the ConsultantProfile model (lines 443-444). The User model only handles emailVerified.
| | Consultant profiles | `ConsultantProfile`, domains, subdomains, tags, reviews, verification, work/education/certifications at user level | "Build a credible expert profile with domain tags, credentials, reviews, and verification signals." | | |
| | Consultant profiles | ConsultantProfile (verification), domains, subdomains, tags, reviews, and work/education/certifications at user level | "Build a credible expert profile with domain tags, credentials, reviews, and verification signals." | |
| | Referrals | Referral codes, referral credits, credit usage, referral landing route | "Referral credits can reduce acquisition cost and bring repeat bookings back into the platform." | | ||
| | Reviews | Consultant reviews and ratings | "Verified social proof can compound profile conversion." | | ||
| | Support/admin | Support tickets, moderation, refunds, disputes, system jobs, maintenance | "There is an operating layer behind sessions, not just a booking page." | | ||
| | Enterprise/org layer | Organizations, memberships, programs, billing accounts, contracts, wallets, invoices, SSO settings, audit logs | "Future-ready for sponsored learning, company experts, GST-style invoicing, org programs, and SSO." | |
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The "Product reality" column for the Enterprise/org layer lists several entities that are not currently present in the prisma/schema.prisma, such as programs, billing accounts, contracts, wallets, SSO settings, and audit logs. The schema currently only supports Organizations, memberships, invitations, and invoices.
| | Enterprise/org layer | Organizations, memberships, programs, billing accounts, contracts, wallets, invoices, SSO settings, audit logs | "Future-ready for sponsored learning, company experts, GST-style invoicing, org programs, and SSO." | | |
| | Enterprise/org layer | Organizations, memberships, invitations, invoices | "Future-ready for sponsored learning, company experts, GST-style invoicing, org programs, and SSO." | |
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| - "Familiarise has an organization layer for sponsored learning and expert programs." | ||
| - "The model can support buyer organizations, provider organizations, or hybrid organizations." | ||
| - "The schema supports memberships, programs, billing accounts, contracts, invoices, rate cards, SSO settings, audit logs, and HRIS stubs." |
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This statement claims the schema supports several features that are missing from the provided prisma/schema.prisma, such as programs, billing accounts, contracts, rate cards, SSO settings, audit logs, and HRIS stubs. It is recommended to update this to reflect the actual schema capabilities to avoid misleading the sales team.
| - "The schema supports memberships, programs, billing accounts, contracts, invoices, rate cards, SSO settings, audit logs, and HRIS stubs." | |
| - "The schema supports organizations, memberships, invitations, and invoices, providing a foundation for future enterprise features like SSO and audit logs." |
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Summary
Adds a new CSMO strategy pack under docs/sales-marketing/csmo-2026-launch/ for the India-first pre-launch/beta GTM motion.
The pack covers executive GTM thesis, product subsystem selling points, 90-day launch plan, channel playbooks, scripts, hiring and Upwork guidance, competitor battlecards, KPI cadence, and offline partnerships.
Why
The strategy follows the agreed launch assumptions: Indian tech mentors as the first wedge, 10% commission from day one, ₹25K-50K/month budget, intern-first hiring, Upwork only for lead research, LinkedIn as the operating center, and math-first competitor positioning.
Validation
Docs-only change. Verified file list, line counts, and scanned for placeholder TODO/FIXME markers.