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Greg .. 7 Distribution Strategies Running in Your Terminal

Most founders build great products and then wonder why nobody knows. Greg runs 7 distribution strategies in parallel.. the same playbook Greg Isenberg uses to build audience-first businesses.

Built on Isenberg's distribution-first approach. Adapted for Claude Code.

What Happens When You Run It

Greg Distribution Advisor -- 2026-04-09

1. MCP Servers      [##########..........] 50%
2. Programmatic SEO [####................] 20%
3. Free Tools       [############........] 60%
4. AEO              [########............] 40%
5. User Brag        [##############......] 70%
6. Content Engine   [################....] 80%

TODAY'S FOCUS: S3 (Ship Sales Call Scorecard tool) + S5 (member win artifact)
YESTERDAY'S RESULTS: S6 repurposed podcast ep #41 into 17 pieces
STALLED: None

This is real output from Strategy Sprints, where Greg runs daily alongside 14 other AI advisors managing sales, strategy, partnerships, health, and investing.

The 7 Strategies

Every run reads your data, updates the scorecard, and delegates to strategy agents:

# Strategy What It Does
1 MCP Servers AI agents that sell for you 24/7
2 Programmatic SEO Keyword-targeted pages at scale
3 Free Tools Email-gated tools as top of funnel
4 AEO Get cited by AI search engines
5 User Brag Turn member wins into shareable artifacts
6 Content Repurposing One recording becomes 15+ pieces
7 LinkedIn Newsjacking Daily trending topic posts for your whole team

How It Works

Greg is a pure strategist. He reads results, updates the scorecard, designs experiments, and delegates to 7 specialized agents via task files. He does not build or publish anything himself.

The daily loop:

Greg reads results
  -> updates scorecard
  -> assesses priorities (1-3 strategies per day, not all 6)
  -> writes task files to queue/
  -> strategy agents execute
  -> results appear in done/
  -> Greg reads results next morning

Each strategy has its own agent:

  • greg-s1-mcp .. builds MCP servers, publishes to npm
  • greg-s2-seo .. generates keyword-targeted pages, deploys to GitHub Pages
  • greg-s3-tools .. builds single-page HTML tools with email gates
  • greg-s4-aeo .. writes FAQ content with JSON-LD schema for AI citation
  • greg-s5-brag .. builds shareable HTML artifact cards from member wins
  • greg-s6-repurpose .. full content pipeline from raw recording to published everywhere
  • greg-s7-linkedin-news .. daily LinkedIn newsjacking — 9 posts (3 topics x 3 voices)

Install in 2 Minutes

# 1. Copy the skill
cp greg-advisor.md ~/.claude/commands/greg-advisor.md

# 2. Add your API keys
cp .env.example ~/.claude/.env
# Edit with your Notion token + Discord webhook

# 3. Run
/greg-advisor

Greg works best with Notion (content pipeline), Discord (notifications), and Google Analytics (AI referral tracking). Obsidian is used for task queue and scorecard storage.

Stalled Strategy Alerts

If any strategy stays RED for 2+ weeks, Greg automatically escalates:

GREG ESCALATION: Strategy 2 (Programmatic SEO) has been RED for 3 weeks.
Proposal: Kill the "best CRM for X" pattern. Switch to
"how to X without Y" comparison pages. Deploy 50 test pages by Friday.

No strategy drifts silently. Every run checks for stalled work and proposes a fix.

Part of a 15-Advisor Board

Greg is one piece of a full AI operations system. The advisors that founders use most:

Advisor What It Does Repo
Anthony Scores your sales calls, coaches daily anthony-sales
Richard Audits your strategy against Rumelt's kernel richard-strategy
Jay $21B growth playbook, partnership intelligence jay-advisor
Boris Fractional CTO.. stack health, cost audit boris-technical
Edge Options income.. probability-based, boring, profitable edge-trading

See all 15 advisors

The Full System

These advisors run autonomously inside Strategy Sprints.. a 90-day operating system for B2B founders.

One client grew revenue 130% in 90 days (144x ROI on a $9K/month engagement). 254 founders run a lighter version through Sprint Club at $49/month.

Curious what Greg would find for your distribution? Book a coffee with Simon and we'll run it live.


Built by Simon Severino with Claude Code.

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