For SDRs and founders: build a targeted pipeline from ICP to booked meeting - tool-agnostic, with an Apollo.io playbook. — built in-house by Skill Me.
The top-of-funnel prospecting system that feeds an outbound motion - everything before the deal that the Outbound Sales Engine pack picks up. Define a targetable ICP and buying-committee personas, turn them into a clean, tiered, suppression-checked prospect list, enrich and verify contact data so you don't bounce, track buying signals and trigger events to prioritize by timing, design a multi-channel cadence, and protect cold-email deliverability with proper sending domains and SPF/DKIM/DMARC. Then a funnel-metrics skill backsolves the weekly activity your quota actually requires. The methodology is tool-agnostic; a final Apollo.io skill maps every step to concrete Apollo filters, lists, credits, and sequences so you can execute it in the tool most teams already use.
⭐ If this is useful, star the repo — it's how we gauge what to build next.
- From the catalog: skillme.dev/pack/b2b-prospecting-engine — install the whole pack into Claude in one step.
- With the skills CLI:
npx skills add SkillMedev/b2b-prospecting-engine - Manually: copy any
skills/<slug>/SKILL.mdinto your Claude skills directory.
- ICP & Buyer Persona Builder — Turns a vague "who we sell to" into a weighted, filterable ICP scorecard - firmographics, technographics, and time-bound triggers expressed as literal Apollo or Sales Navigator filter values, built from closed-won and churned evidence, with hard disqualifiers and A/B/C account tiering - plus a buying-committee persona map covering economic buyer, champion, technical user, and blocker with each role's pains.
- Targeted Prospect List Builder — Use when you have an ICP and need to turn it into an actual list of accounts and contacts to put into a sequence.
- Lead Enrichment & Verification — Turns a raw or partial prospect list into a send-safe dataset by filling missing fields (work email, direct or mobile phone, title, firmographics, technographics) through a per-field provider waterfall, verifying every email, and stamping freshness.
- Buying Signal & Trigger Tracker — Use when you need to decide WHO IN YOUR ICP TO HIT NOW based on timing and trigger events rather than static fit - "who should I reach out to this week", "what's a good reason to reach out", "track buying signals", "find trigger events", "champion changed jobs", "they just raised a round", "new VP just started", "they're hiring for X", "they installed a competitor", "intent data spiked", "why now opener", "warm up our outbound", "score and prioritize accounts by signal".
- Multi-Channel Sequence Designer — Use when you need to design the cadence/sequence structure that moves a cold prospect to a booked meeting across multiple channels - the orchestration of touches, not the copy of any one message.
- Cold-Email Deliverability — Sets up and protects cold-outbound sending infrastructure - dedicated lookalike domains, SPF/DKIM/DMARC authentication, 2-4 week mailbox warm-up, 30-50 sends/day per-mailbox caps, and continuous bounce/complaint monitoring, with a runnable DNS audit script.
- Prospecting Funnel Metrics — Use when you need to turn outbound prospecting into a measurable, backsolvable funnel instead of guesswork - for quota planning, activity targets, funnel diagnosis, and A/B test sizing.
- Apollo.io Prospecting — Use when executing your B2B prospecting strategy inside Apollo.io specifically - turning an ICP into stacked Apollo search filters, building and tiering Apollo Lists, finding and verifying emails with credit discipline, tracking buying signals via Apollo filters and saved-search alerts, and running multi-step Apollo Sequences.
- Cold Email Craft — Write short, personalized B2B cold emails and follow-up copy - under 90 words, one ask, personalization in the first line - with good/bad contrast pairs to calibrate.
MIT — see LICENSE. Skills are portable SKILL.md files; the canonical
copies live in the Skill Me catalog.