AirOps Content Marketing Plugin

A Claude Code plugin that turns AI into a brand-aware content marketing partner. Playbooks as skills, subagents for writing and validation, and the AirOps MCP for live brand context and AEO data.

What This Is

• Playbooks as skills — create-blog, create-comparison, create-listicle, refresh-content are explicit skills.
• Brand from AirOps MCP — No local brand files. The agent pulls brand identity, writing guidelines, tone, and rules live from your AirOps Brand Kit via the MCP.
• Agents — content-writer and content-critic for brand-voice content. ai-search-analyst and page-analyst for data analysis in separate context windows.
• AirOps MCP — The plugin connects to the AirOps MCP server (https://app.airops.com/mcp) for brand data, AEO analytics, citations, page metrics, and more.

How Brand Context Works

There is no injected brand file. All brand context is pulled live from the AirOps MCP:

1. Agent calls list_brand_kits to find the active Brand Kit
2. Agent calls get_brand_kit with includes (product_lines, competitors, audiences, content_types)
3. The response provides: brand identity, writing guidelines, tone, persona, rules, sample content, visual settings, and targeting

This happens at the start of every task, and again when the content-writer or content-critic agents spin up — so brand voice is always fresh and never stale.

Plugin Structure

.claude-plugin/plugin.json      # Manifest
CLAUDE.md                       # Identity + methodology + AirOps MCP reference
.mcp.json                       # Connects to AirOps + Ahrefs MCPs
skills/
  create-blog/SKILL.md          # Playbook skills (explicit)
  create-comparison/SKILL.md
  create-listicle/SKILL.md
  refresh-content/SKILL.md
  aeo-data-guide/SKILL.md       # Context guide — data model, metrics, relationships
  seo-guidelines/SKILL.md       # Auto-applied
  content-quality-report/SKILL.md
agents/
  content-writer.md             # Writes content in brand voice
  content-critic.md             # Validates brand alignment
  ai-search-analyst.md          # AI search visibility — prompts, answers, mentions, citations
  page-analyst.md               # Page performance — AEO, GSC, GA4 metrics
README.md

Setup

Prerequisites

• An AirOps account with a Brand Kit configured
• An Ahrefs account with API access (Lite plan or higher)
• Claude Code, Cursor, or another host that supports MCP

Connect

The plugin's .mcp.json connects to both MCP servers:

{
  "airops": {
    "type": "http",
    "url": "https://app.airops.com/mcp"
  },
  "ahrefs": {
    "type": "http",
    "url": "https://api.ahrefs.com/mcp/mcp"
  }
}

This is the plugin .mcp.json format (flat, no mcpServers wrapper). If using as a standalone project config instead of a plugin, wrap in { "mcpServers": { ... } }.

When the host loads the plugin, it connects to both MCPs. Each authenticates via OAuth on first use — you'll be redirected to the respective login pages.

Test locally

claude --plugin-dir .

Then:

create-blog "AI tools for content marketing"
create-comparison "HubSpot" "Marketo"
create-listicle "productivity tools" count=10
refresh-content "https://example.com/old-post"
content-quality-report path/to/draft.html "target keyword"