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Outbound Sales Engine

For AEs and SDRs: run a B2B outbound deal from cold email to close with sharper execution. — built in-house by Skill Me.

Reach for this when you own outbound deals and want every stage to land — not generic sales theory. It walks the full motion: write cold outreach that gets replies, prep discovery so you qualify and tailor, demo to the buyer's actual pain, defuse the price/timing/competitor/status-quo objections that stall deals, write a proposal that drives a next step, and run a mutual action plan plus a value-adding follow-up cadence that gets the deal signed instead of going quiet. Built for AEs and SDRs who want sharper execution under deal pressure.

If this is useful, star the repo — it's how we gauge what to build next.

Install

  • From the catalog: skillme.dev/pack/outbound-sales-engine — install the whole pack into Claude in one step.
  • With the skills CLI: npx skills add aouellets/outbound-sales-engine
  • Manually: copy any skills/<slug>/SKILL.md into your Claude skills directory.

Skills in this pack

  • Discovery Call Prep — Prepares a rep for a B2B discovery call — company research, hypothesis stack, question plan, and clear call goals.
  • Objection Handler — Handles common B2B sales objections — price, timing, incumbent competitor, and status quo — with calibrated, non-pushy responses.
  • Sales Proposal Writer — Writes a crisp B2B proposal or SOW that leads with the buyer's problem, frames value clearly, defines scope, and drives a specific next step.
  • Mutual Action Plan — Builds a mutual action plan (MAP) with shared milestones, owners, and dates to drive a deal to close.
  • Demo Script — Structures a product demo around the buyer's specific use case and pain, not a feature tour.
  • Sales Follow-Up Cadence — Designs a multi-touch follow-up cadence that adds value at each touch, maintains momentum after a call or demo, and knows when to stop.
  • Cold Email Craft — B2B cold outreach that gets replies: tight personalization, brevity, and a low-friction ask.

License

MIT — see LICENSE. Skills are portable SKILL.md files; the canonical copies live in the Skill Me catalog.

About

Six skills to run a sharper B2B sales process from first call to closed deal.

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