Singapore Car Customization Survey: Understanding Consumer Preferences
This project analyzes survey data to understand car buyer preferences in Singapore, particularly regarding the growing trend of vehicle customization.
- Analyzes demographics like age, gender, and car ownership.
- Uses data mining techniques to identify key consumer segments and desired customization options (interior & exterior).
- Discovers factors influencing purchase decisions and willingness to spend on customization.
- Provides actionable recommendations for car manufacturers and design firms to cater to the demand for personalized vehicles.
- Analyzes experience with 3D design software and explores design ideas reflecting Singaporean identity.
This data can inform product design, customization strategies, and marketing efforts to increase customer satisfaction, sales, and market competitiveness.
- Numpy
- Seaborne
- Pandas
- Scikit Learn
- Arules