CRM & Lifecycle Marketing Specialist · Agentic AI × MarTech
Braze · HubSpot · SFMC · Python · Automation Design
CRM and lifecycle marketing specialist with 10+ years in international marketing, 6+ of them focused on CRM, lifecycle automation and MarTech. I design and build the automation itself, not just the strategy behind it — currently building Lucerna, an agentic GEO/brand intelligence platform, and expanding into Python, SQL and ML to bring that same rigour to how I build campaigns.
- 🤖 Lucerna – agentic GEO/brand intelligence platform; multi-model AI-visibility auditing across ChatGPT, Gemini and Perplexity
- 📊 CRM Experiments – lead scoring, journey diagnostics, disposable-email detection, campaign anomaly detection
- 🏆 Kaggle Competitions – Playground Series work spanning churn, fairness-aware classification, and stellar object classification
- 🔹 Lucerna – agentic GEO/brand visibility platform, in build
- 🔹 CRM Experiments – lead scoring, journey diagnostics, campaign anomaly detection
- 🔹 Kaggle Competitions – churn, fairness-aware modelling, classification
- 🔹 Le Wagon Bootcamp – Data Science & AI, private repo, available on request