Neuro-NLP Booster

Most AI copy sounds like AI. This makes it convert.

A Claude Code skill that turns Claude into a neuromarketing copywriter. It targets the buyer's emotional motive (Limbic map), writes with Milton Model language patterns and Sleight of Mouth reframes, scores every draft on four neuro-metrics, and runs a 5-voice internal council that vetoes cringe and manipulative copy before it ships.

Grounded in real books (Häusel, O'Connor, Dilts), not vibes. Does copy and design.

Audit → 3 candidates → a council of 3 optimists + 2 critics judges them → the best plan ships. The two critics are the built-in BS-radar, so self-flattering AI copy can't win.

Install · How it works · Example

Built by Daniel Kofler / HYPEAKZ. Generalizes the engine behind hooka from video hooks to full websites and design.

What it does

• Limbic® motive targeting — picks the buyer's dominant emotional system (Balance / Dominance / Stimulance) and one of the 7 Limbic Types, then commits every word, color, form, and image to it (no "dead middle").
• NLP language patterns — Milton Model (presuppositions, embedded commands, pacing-and-leading), Meta Model, Sleight of Mouth objection reframes, anchoring, submodalities.
• Meta-Programs & VAK — matches Toward/Away, Options/Procedures, Internal/External, and the reader's sensory channel.
• Neuromarketing science — System 1/2, brand codes, storytelling, multisensory design, pricing/cognitive biases, the 2-second autopilot rule, plus a Ryte-style SEO-meets-conversion layer.
• NeuroScoring — every asset scored 0-100 on Pattern Interrupt, Emotional Intensity, Curiosity Gap (Zeigarnik), and Scarcity/FOMO, then optimized.
• Design application — a per-motive Design Spec (color, type, form, imagery, layout, motion, sound) so the visual fires the same motive as the copy.

The operating procedure (Council SOP)

Every substantial job runs through a fixed loop:

1. Scope tier — the agent asks how deep to work: Ultra / Best Practices / Notwendig, and scales accordingly.
2. Audit — diagnose before proposing (motive gap, NeuroScore baseline, top leaks, or brief + buyer profile).
3. Develop — 3 independent candidates, each on a different motive/angle.
4. Council — 5 voices score each candidate 1-100 and interrogate it:
   • Optimists: Conversion-Maximierer, Marken-Magnet, Speed-Shipper (push the upside).
   • Critics: Skeptischer Käufer (BS-radar), Neuro-Auditor (motive congruence + Truth Rule), with a soft veto — a candidate a critic flags for cringe / incongruence / untruth cannot win on enthusiasm alone.
5. Implement — pick the winner, graft the best of the runners-up, resolve both critics' top objections, finalize with a design spec and final NeuroScores. (Ultra adds an adversarial second pass and iterates.)

The two critics are the built-in adversarial pass and the cringe/manipulation filter, so self-flattering output can't ship.

Example

Run on a live client homepage hero: KOFLY, a paragliding tandem-flight booking site (gleitschirm-tandemflug.com). German copy, Best Practices tier.

Before (the original hero):

Gleitschirm-Tandemflug · Paragleiten im Airpark Lienzer Dolomiten Erlebe Osttirol von oben, dein Urlaubs-Highlight ... in den sicheren Händen der erfahrensten Tandempiloten.

NeuroScore: Pattern Interrupt 20 · Emotional Intensity 45 · Curiosity Gap 15 · Scarcity 10

Diagnosis: the headline names the product (no scroll-break), and the copy hedges between "adventure" and "safety", the dead middle. The real conversion blocker is the buyer's fear ("is this dangerous?"), which is never disarmed at the CTA.

3 candidates → council verdict:

Voice	A: Adventure	B: Serene / fear-disarmed	C: Founder authority
Conversion-Maximierer	83	86	78
Marken-Magnet	74	88	81
Speed-Shipper	86	82	74
Skeptischer Käufer (critic)	36 ❌ veto	84	62
Neuro-Auditor (critic)	41	87	72
Verdict	vetoed	winner	solid #2

Candidate A scored highest with the optimists (boldest, most scroll-stopping), but the Skeptical Buyer vetoed it: "ins Leere", "kein Netz", "gefährlich gut" trigger the exact crash-fear the hero must disarm, and overpromise. Optimist enthusiasm alone can't win. That is the anti-cringe filter doing its job.

After (winner B, with A's kinetic energy and C's proof grafted in):

(eyebrow) Tripadvisor Nr. 1 Outdoor-Erlebnis der Lienzer Dolomiten Lautlos über den Gipfeln. So ruhig, dass du dein Herz schlagen hörst. Dein Gleitschirm-Tandemflug über Osttirol. Du läufst ein paar Meter, den Rest trägt die Luft. Sanfter, als du denkst ... Seit 2006, staatlich geprüft. Wir fliegen nur bei perfektem Wetter, und du bezahlst erst, wenn du wieder sicher am Boden stehst. (CTA) Deinen Moment sichern

NeuroScore: Pattern Interrupt 78 · Emotional Intensity 86 · Curiosity Gap 80 · Scarcity 55

English gloss: "Silent above the peaks. So calm you can hear your own heartbeat." The fear is disarmed right at the CTA with real proof: state-certified since 2006, we only fly in perfect weather, you pay only after you land. Scarcity is kept moderate on purpose, hammering FOMO would re-arm the safety brake on a cautious audience.

Every claim is real (Truth Rule). Any conversion lift is a hypothesis until A/B tested.

Install

Copy into your Claude Code config:

# the skill
cp -r skills/neuro-copywriter ~/.claude/skills/

# the dedicated subagent
cp agents/neuro-copywriter.md ~/.claude/agents/

Then in Claude Code:

• The skill auto-triggers on requests like "neuro copy", "rewrite this to convert", "hook", "limbic", "verkaufspsychologie", or invoke it explicitly.
• The subagent Neuro-Copywriter can be dispatched for any copy/design job and runs the full Council SOP.

Structure

skills/neuro-copywriter/
  SKILL.md                              # governing SOP + 4-phase engine + the One Law
  references/
    council-protocol.md                 # Audit→Develop→Council→Implement, the 5 voices, the veto rule
    limbic-map.md                        # Big-3 systems, 7 Limbic Types, motive→word/color/form/imagery cheat-sheet
    nlp-language-patterns.md             # Milton/Meta Model, presuppositions, embedded commands, Sleight of Mouth
    meta-programs.md                     # meta-programs, VAK predicate banks, Logical Levels, values, beliefs
    neuromarketing-principles.md         # System 1/2, brand codes, storytelling, multisensory, biases, Ryte SEO
    neuro-scoring.md                     # the 4 NeuroScores + the Hook engine
    design-application.md                # per-motive Design Spec system
    hooka-framework.md                   # the hooka brief schema + generate-hooks pipeline
    workflow-website-audit.md            # live-site audit + rewrite workflow
agents/
  neuro-copywriter.md                    # the dedicated subagent

Sources

Distilled from O'Connor & Seymour Introducing NLP, NLP Coaching, Häusel Neuromarketing (Limbic® model), the nlp.at NLP lexicon, Robert Dilts' Sleight of Mouth patterns, and Ryte's WDF*IDF / holistic-content principles, plus the hooka generation framework.

Note on use

These techniques are force multipliers, not guarantees. The skill enforces a Truth Rule: any conversion lift is a hypothesis until A/B tested, and influence is paired with real value. The brain punishes incongruence, so over-promising breaks the same rapport the patterns build. Persuasion that survives is persuasion the product can cash.

License

MIT