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New Year's Resolution Retention (Skoove, 2021-2024)

Open dataset behind the study New Year's Resolution Retention (Skoove, 2021-2024) by Skoove & DataPulse Research.

How the month you start a habit predicts whether you keep it. Six-month retention of 1.1M Skoove piano learners by start month (2021-2024), plus cross-country New Year's resolution statistics.

Key findings

  • Learners who start in May are about 23% more likely to reach the six-month mark than average; December starters are about 28% below average.
  • Around 25% of all annual signups happen in the December-January resolution window, the cohort least likely to persist.
  • 36% of Germans made a New Year's resolution for 2026, against 31% in the US and 19% in the UK.
  • The 'Fresh Start' effect is real but mistimed: the popular January start is one of the weakest for long-term retention.

Data

resolution_stats_by_country.csv

New Year's resolution statistics by country

metric value_percent country source
make_new_year_resolutions_2026 36 Germany Statista
make_new_year_resolutions_2026 31 US YouGov
make_new_year_resolutions_2026 19 UK YouGov
abandon_by_mid_january 41 US Pew Research
abandon_within_6_days 22 UK YouGov
complete_resolution_full_year 27 UK YouGov
beginners_quit_within_12_months 90 Global (guitar) Fender
skoove_signups_in_dec_jan 25 Global Skoove

retention_by_start_month.csv

Six-month learner retention by start month vs. average

start_month six_month_retention_vs_average_pct note
January -21 stated
April 18 study gave +18-23%
May 23 stated (highest)
June 18 study gave +18-23%
December -28 stated (lowest)

Source & method

  • Skoove (1,137,446 anonymized users, 2021-2024)
  • Statista
  • YouGov
  • Pew Research
  • NIH (Fresh Start Effect)

Full analysis with all charts: New Year's Resolution Retention (Skoove, 2021-2024)

License

CC BY 4.0. Free to reuse with attribution: Skoove & DataPulse Research, "New Year's Resolution Retention (Skoove, 2021-2024)" (https://www.skoove.com/blog/de/klavier-neujahrsvorsaetze/).

About

How the month you start a habit predicts whether you keep it. Six-month retention of 1.1M Skoove piano learners by start month (2021-2024), plus cross-country New Year's resolution statistics.

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