A curated list of Shopify loyalty, rewards, and retention apps — with honest notes on pricing, free tiers, and fit by store size.
Most "best Shopify loyalty app" pages are affiliate farms that ignore overage fees, confuse Shopify-app pricing with enterprise-platform pricing, and recommend expensive plans to single-owner stores. This list is maintained by operators who track each vendor's pricing changes and plan-tier jumps month over month.
For the full head-to-head comparison with net-ROI calculations, see loyaldaddy.com.
- Shopify-native loyalty
- Reviews + loyalty combined
- Enterprise / Shopify Plus
- Store-credit and cashback alternatives
- Further reading
- Contributing
- License
Purpose-built Shopify loyalty apps with real free tiers for small stores.
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Smile.io — Most popular Shopify loyalty app. Most-distinctive feature: genuine free tier for under 200 monthly orders with no Smile branding forced on checkout emails — 100K+ active merchants validate that the free plan is not a gimmick. Paid tiers $49–$999+/mo, month-to-month, cancel anytime. Read our comparison →
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Stamped Loyalty — Affordable combined reviews + loyalty + referrals for Shopify SMB. Most-distinctive feature: cheapest serious combined Reviews+Loyalty at $23/mo Basic — the only pick under $50/mo that bundles both categories with unlimited orders. Lite free plan discontinued June 2025; Basic $23, Premium $59, Business $149. Read our comparison →
Platforms that ship loyalty as part of a reviews + marketing suite.
- Yotpo Loyalty — Loyalty + Reviews combined. Most-distinctive feature: 19+ out-of-the-box points-earning campaign templates — the deepest campaign library in the category — plus tight integration with Yotpo Reviews so a store using both avoids a second integration. Free under 100 orders; Pro Loyalty $199/mo; overage fees of $0.20/order bite seasonal spikes. Yotpo discontinued Email/SMS in Dec 2025 — budget separately. Read our comparison →
Loyalty platforms optimized for Shopify Plus stores with complex tier rules, analytics, and multi-location needs.
- LoyaltyLion — Enterprise-leaning loyalty for Shopify Plus. Most-distinctive feature: Shopify Plus Checkout Extension that lets customers redeem points directly at checkout (not post-cart) — a conversion-rate lift no SMB-tier competitor replicates. Classic $199/mo, Plus $1,650/mo. API access + custom earn rules are $1,000/mo each as add-ons — total cost can balloon past $3,000/mo. Read our comparison →
Alternatives to points-based programs — store credit, gift cards, and cashback rewards.
- Rise.ai — Store credit + gift cards + cashback for Shopify. Most-distinctive feature: returns-to-store-credit automation that converts refund events into retained revenue — industry-leading for apparel and high-AOV brands where a "money" mental model beats "points". 5,000+ Shopify brands; Starter $19.99, Pro $199.99, Premium $599.99. No traditional points/VIP/referrals — best as a complement to Smile.io. Read our comparison →
Head-to-head comparisons with net-ROI math and profile-based recommendations:
- Best Shopify Loyalty Apps 2026 — full ranking
- Smile.io vs Yotpo Loyalty
- Smile.io vs LoyaltyLion
- Yotpo vs LoyaltyLion
- Loyalty ROI Calculator (net annual ROI by plan)
See CONTRIBUTING.md. PRs adding a loyalty app are welcome when the app meets all of: (1) listed on the Shopify App Store or a direct Shopify Plus integration partner, (2) verifiable install count over 500, (3) public pricing page, (4) not a white-label clone of an existing entry.
MIT — list content is MIT-licensed. Individual vendor trademarks belong to their respective owners.