Bidding Scripts

Bidding Scripts

impression-share-bid-automation.js ★

Author: John Williams / It All Started With A Idea Lines: 696 Level: Single Account

Overview

Automatically adjusts manual CPC bids to achieve target top-of-page impression share. Includes safety limits, dry-run mode, conversion rate checks, and comprehensive HTML email reports with week-over-week comparisons.

Key Features

• Uses Google's first page bid estimates for severely under-bidding keywords
• Considers conversion rate thresholds to avoid bidding on non-performers
• Maximum bid limits and budget utilization monitoring
• Campaign health scoring
• Competitor activity monitoring
• Error handling and rollback capabilities

Configuration

const CONFIG = {
  REPORT_EMAIL: 'you@company.com',
  targetImpressionShare: 0.85,
  maxBidLimit: 15.00,
  minBidLimit: 0.50,
  dryRun: true,  // Start with true!
};

Recommended Schedule

Daily — Run overnight to adjust bids based on previous day's data.

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Community Scripts

Script	Description
advanced-ad-scheduling.js	Bid adjustments by hour/day using performance data
average-position-bidding.js	Target position-based bid automation
extended-devices-locations-and-audiences-bidding.js	Multi-dimensional bid modifiers
in-market-audiences-bidding.js	Audience segment bid optimization