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fix(copy): separate stream update cadence from Bitcoin settlement claims - #13

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jayteemoney merged 1 commit into
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fix/settlement-language
Jul 7, 2026
Merged

fix(copy): separate stream update cadence from Bitcoin settlement claims#13
jayteemoney merged 1 commit into
mainfrom
fix/settlement-language

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What

Applies the marketing reviewer's point-4 fix across the live site and marketing docs: copy must never fuse the ~5s stream-update cadence with Bitcoin settlement, and must never imply instant finality ("once it lands, it is final").

The accurate shape, used throughout: streams update in seconds; settlement inherits Bitcoin finality.

Live site fixes

File Before After
who-its-for.tsx "streaming live, settling on Bitcoin every block" "streaming live every block, secured by Bitcoin finality"
faq.tsx "settles on Bitcoin, so payments are final" "settlement inherits Bitcoin finality, so once a payment is final it can't be reversed"
hero.tsx "any token on Stacks, settled with Bitcoin finality" "any token on Stacks. Settlement inherits Bitcoin finality."
features.tsx "final like Bitcoin" "with Bitcoin-final settlement"
layout.tsx (metadata) "claim anytime, settled with Bitcoin finality" "claim anytime, and settlement inherits Bitcoin finality"

Marketing docs

  • MARKETING_PLAN_V2.md — corrected supporting fact [Security Review] StackStream v1.0.0-rc1 — Pre-Mainnet Community Review #1 (was: "Stacks blocks settle in about 5 seconds and are as final as Bitcoin once confirmed") and added a settlement language rule with approved/forbidden phrasings.
  • CONTENT_SCHEDULE.md — fixed all 8 fused lines (Jun 16 ×4, Jun 19 ×2, Jun 22, Jun 24) in each channel's voice, and added the same rule to the voice-rules block so future copy can't regress.

The brand line "real-time money, settled on Bitcoin" is intentionally kept — it's positioning, not a per-block claim.

Verify

  • Grep for all forbidden patterns returns zero hits outside the rule blocks
  • npm run build passes (13 routes)

Marketing feedback flagged that copy like 'settling on Bitcoin every few
seconds' and 'once it lands, it is final' conflates the ~5s Stacks block
cadence (how often streams update) with Bitcoin finality (inherited when
Stacks state anchors to Bitcoin). Crypto audiences will nitpick that.

Rework every fused claim across the landing page, FAQ, hero, features,
site metadata, and the marketing docs to the accurate shape: streams
update in seconds; settlement inherits Bitcoin finality. Add a durable
settlement-language rule to MARKETING_PLAN_V2 and CONTENT_SCHEDULE so
future copy cannot regress.
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Project Deployment Actions Updated (UTC)
stackstream Ready Ready Preview, Comment Jul 7, 2026 10:44pm

@jayteemoney
jayteemoney merged commit ad4aebd into main Jul 7, 2026
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@jayteemoney
jayteemoney deleted the fix/settlement-language branch July 7, 2026 22:56
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