Client Copy Engine

Generate customized copy for a client's GHL snapshot workflows — only the parts they don't already have.

Feed it an offer doc + marketing strategy + an inventory of the client's EXISTING automations. Get back a complete Client Activation Playbook built around a canonical tag schema, a double_call: true AI dial cadence, an SMS chatbot, and an email library tuned to the client's nurture model. NEVER generates voicemail scripts.

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What It Generates

The skill asks what the client already has in place and only generates the gaps. The core spine (tags, dial cadence, chatbot, pre-call SMS) is always generated.

Section	What You Get
Call Outcome Tag Schema	Always. Canonical 8-tag taxonomy Blake applies after every call. This is the integration contract between RizzDial and the client's automations.
AI Dial Cadence	Always. RizzDial config with double_call: true + voicemail detection disabled. Daily dialing 9am-5pm CT M-F with 14-day safety cap → ai-agent-exhausted.
Pre-Call SMS	Always. Day 1 + Days 2+ templates. Fires 60s before the RizzDial webhook, once per day.
AI Call On Reply	Always. P1/P2 architecture. Reply triggers callback in 60s via double_call.
SMS Chatbot	Always. Full knowledge base + 20+ Q&A pairs + booking flow + objection responses + after hours + handoff rules.
Post-Booking / Reminders / No-Show / Post-Sale / Database Reactivation	Only if the client doesn't have their own. The skill asks upfront.
Email Output	Either a 52-week time-based multi-channel nurture OR an Email Library organized by psychological angle (Pain, Authority, Social Proof, Identity, Direct Ask, Seasonal), depending on the client's nurture model.
Why This Works	Always. Rationale for the major decisions. This is what gets playbooks signed.
Implementation Checklist	Every item mapped to where it goes in GHL + RizzDial. Includes explicit double_call: true and disable-voicemail config steps.

NEVER generated: Voicemail scripts. Voice AI agent prompts (use /new-voice-ai-prompt). Any sections the client marked as already built.

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Installation

Prerequisites

• Claude Code installed
• A Claude Code workspace

Install the Skill

git clone https://github.com/jbrazy480/client-copy-engine.git ~/.claude/skills/client-copy-engine

That's it. The skill is now available in Claude Code.

Verify Installation

Open Claude Code and type:

/client-copy-engine

You should see the skill activate and ask for your inputs.

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How to Use It

Step 1: Prepare Your Inputs

You need 6 things before running the skill:

1. The Offer Doc What the client sells, who they sell to, pricing, pain points, desired results, differentiators, unique mechanism, and guarantee.

2. The Marketing Strategy Where leads come from (Meta, Google, webinar, organic), what the ad/landing page promises, what the prospect sees before opting in.

3. Basic Config Company name, agent name, timezone, business hours, industry/vertical.

4. Lead Source Details Where do leads come from? What did the ad promise? What is the CTA that triggers opt-in?

5. Existing Automations Inventory (CRITICAL — new in v2) For each of these, tell the skill KEEP (client has it) or GENERATE (we need to build it): post-booking sequence, appointment reminders, no-show recovery, post-sale/closed-won, nurture emails, database reactivation, annual re-engagement. Sections marked KEEP are skipped entirely to avoid conflicts with the client's existing flows.

6. Nurture Model (new in v2) Time-based (Day 1, Day 7, Day 30 calendar) or journey-stage (awareness → considering → ready-to-buy). Time-based gets a full 52-week calendar. Journey-stage gets an Email Library organized by angle.

Step 2: Run the Skill

Open Claude Code and say:

/client-copy-engine

Or just say "generate client copy" or "build the activation playbook."

Paste your offer doc, marketing strategy, config, and lead source info. The skill will confirm understanding with a brief summary, then generate the full playbook in one pass.

Step 3: Review the Output

The skill saves a client-activation-playbook.md file to the client's folder at:

02_RizzDial/clients/[client-name]/client-activation-playbook.md

Review the copy. Check that:

• Section 1 of the doc is the Call Outcome Tag Schema (the backbone)
• All SMS sounds human (no corporate speak, no em dashes)
• Emails are under 200 words with one CTA
• Chatbot Q&A covers the client's most common questions
• Zero voicemail scripts anywhere in the doc
• RizzDial config section says double_call: true and voicemail detection disabled
• Dial cadence has a 14-day hard cap with ai-agent-exhausted auto-stop
• Sections the client marked KEEP are explicitly NOT generated

Step 4: Deploy as a Client Deliverable (Optional)

If you want a premium branded HTML page the client can use:

/deploy-client-playbook [client-name]

This converts the markdown into a beautiful web page with copy-to-clipboard buttons and deploys it to a unique Netlify URL like client-name-playbook.netlify.app.

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Copy Style Rules

Every piece of copy follows these rules:

• No em dashes. Commas and periods only. This is the #1 tell that copy is AI-generated.
• NO voicemails ever. Non-negotiable. Use RizzDial's double_call: true instead. Voicemails waste per-send budget.
• Canonical tag naming. All outcome tags lowercase, hyphenated, no spaces: ai-agent-booked, ai-agent-do-not-contact, etc.
• Tag schema always leads the doc. Section 1 is always the Call Outcome Tag Schema.
• Every recurring workflow has a safety cap. Default: 14 business days → auto-stop tag.
• Human-sounding SMS. Lowercase starts sometimes, casual contractions ("gonna", "wanna"), sentence fragments, no semicolons, no "Dear" or "Hello."
• Seinfeld-style emails. Story-driven, entertaining, soft CTA. Never templated. Never corporate.
• 3-5% typo rate for chatbot. Configured in GHL settings. Makes the bot sound human.
• AI voice call is the primary channel. Fires within 10-30 seconds of opt-in. SMS supports it.
• Loss aversion framing. What they're LOSING, not what they'd gain.
• Pattern interrupts on every first touch.
• 20+ Q&A pairs for the chatbot, not 12.
• Nurture format matches the client's model. Journey-stage → Email Library by angle. Time-based → 52-week calendar. Not both.

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File Structure

client-copy-engine/
  SKILL.md                    -- Main skill definition
  README.md                   -- This file
  references/
    snapshot-workflows.md     -- All 18 GHL workflows with copy slots
    copy-style-guide.md       -- Human-sounding copy rules
    sms-patterns.md           -- SMS templates per workflow
    email-patterns.md         -- Seinfeld framework + email templates
    voice-agent-format.md     -- 12-section RizzDial format
    chatbot-rules.md          -- SMS chatbot configuration
    nurture-365.md            -- 52-week multi-channel structure
    industry-angles.md        -- 9 verticals with specific angles
  assets/
    output-template.md        -- Exact output format

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Supported Industries

The skill has pre-built angles for:

1. Medical / Wellness (med spa, dental, chiro, PT)
2. Home Services (HVAC, solar, roofing, plumbing)
3. Real Estate (agents, investors, property management)
4. Insurance (health, auto, life, commercial)
5. Funding / Lending (business funding, mortgage)
6. Coaching / Info Products (courses, coaching, consulting)
7. SaaS / B2B (software, agencies, professional services)
8. Automotive (dealers, detailing, repair)
9. Universal Template (for any unlisted vertical)

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Updates

To get the latest version:

cd ~/.claude/skills/client-copy-engine && git pull

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Built by MetaTech AI / EveryThingAI

This skill powers the client activation process for EveryThingAI's RizzDial platform. It's designed to generate the highest-converting copy possible for GHL snapshot workflows, with sales psychology baked into every message.