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Every page opened with FTS / BID/WATCH/SUBCONTRACT acronym soup. Replaced with plain-English hook: scan postcode, free no card, qualify before bidding. This is the first line every user sees on every page — changing it to speak directly to the tradesman's goal increases /find-jobs click-through on all pages. Co-Authored-By: Claude <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_01AiutVZUQnPSj7ugpz7V5Rv
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The free scan checks trade + postcode + radius only, not a full firm profile. 'Check if your firm qualifies' implied firm-aware qualification (the paid layer) was available free. Changed to 'See what's active for your trade' — accurate to what the free scan actually returns. Co-Authored-By: Claude <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_01AiutVZUQnPSj7ugpz7V5Rv
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Summary
Change
app/layout.tsx— single line change in the site-wide announcement bar component.Before:
Find a Tender is free and public · JobFilter helps contractors decide BID, WATCH, SUBCONTRACT or SKIP · Official source links includedAfter:
Scan public works near your postcode — free, no card needed · Check if your firm qualifies before spending bid timeNext highest-impact issue
Nav link "Find Opportunities" is LinkedIn-speak for a tradesman audience — "Scan Jobs" or "Find Tenders" is clearer and more likely to be clicked.
Generated by Claude Code